Documenti di Didattica
Documenti di Professioni
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LT view
Business Summary
Total US Value
Market Analysis
PetCo Volume Vet
Share Performance
ALL
Price Performance
Distribution
Manufacturer
Sales
Category Wellness Dog Dry Dog Wet Dog Treat Cat Dry Cat Wet Natural Dog Dry Natural Dog Wet Natural Cat Wet Therapeutic TheraDog Dry TheraDog Wet TheraDog Treats TheraCat Dry TheraCat Wet TheraCat Treats 2012 FY 14900 21000 4000 31000 10000 1200 0 4700 0 73000 76800 76800 62000 52000 39000 %Chang e YA -5.7% -5.0% -4.8% -4.6% -7.4% -7.7% -6.0% 2013 YTD 13800 18100 2200 30100 7200 1200 400 2700 0 71800 75300 79200 65700 59700 91300 (%) change YA Feb-13 Mar-13 Apr-13 14900 19400 2700 31000 8600 800 0 -18.2% 2900 0 -1.0% 73000 -0.9% 76800 2.2% 76800 -1.2% 57100 4.2% 35700 127.7% 50300 -12.1% -7.7% -24.1% -4.7% -24.2% 71.4% 15700 19600 2900 31600 9500 700 0 3300 0 72500 76000 77500 66500 57300 40100 13800 18100 2200 30100 7200 1200 400 2700 0 71800 75300 79200 65700 59700 91300 2012 FY 14.9 21 4 31 10 1.2 0 4.7 DYA 2013 YTD -0.9 -1.1 -0.2 -1.5 -0.8 -0.1 0.0 -0.3 0.0 1.7 1.9 1.9 -4.3 -5.1 3.3 13.8 18.1 2.2 30.1 7.2 1.2 0.4 2.7
Share
DYA -12.1 -7.7 -24.1 -4.7 -24.2 71.4 -18.2 Feb-13 Mar-13 Apr-13 14.9 19.4 2.7 31 8.6 0.8 0 2.9 15.7 19.6 2.9 31.6 9.5 0.7 0 3.3 13.8 18.1 2.2 30.1 7.2 1.2 0.4 2.7
73 76.8 76.8 62 52 39
Business Summary
Business Summary
Total US Value Market Analysis
PetCo Volume Vet Usage
Share Performance
ALL
Price Performance
Distribution
BM view
Dog
Cat
Therapeutic
Wellness
Sales
2012 FY 15800 12000 3800 0 22100 10000 8000 4100 0 4200 32500 15000 12000 5500 0 10800 3000 4000 2000 1800 0 17200 17240 17280 Growth Rate 2013 YTD % Yr Ago Feb-13 Mar-13 Apr-13 -6.0% 13800 -12.1% 14900 15700 13800 -1.7% 11700 -1.7% 12000 11800 11800 -5.6% 2800 -26.3% 3800 3100 3100 0 0 0 0 -13.9% 18100 -7.7% 19400 19600 18100 -11.1% 8000 -11.1% 10000 9000 9000 -14.3% 7000 -12.5% 8000 7000 7000 -20.6% 3100 19.2% 4100 3400 3400 0 0 0 0 -55.6% 2200 -24.1% 2700 2900 2200 -4.8% 30100 -4.7% 31000 31600 30100 -3.4% 14000 -6.7% 15000 14500 14000 -0.8% 11000 -7.6% 12000 11900 11800 1.8% 5100 8.5% 5500 5600 5700 0 0 0 0 -25.6% 7200 -24.2% 8600 9500 7200 0.0% 3000 0.0% 3000 3000 3000 -33.3% 2000 -33.3% 4000 3000 2000 -33.3% 1000 -33.3% 2000 1500 1000 -63.6% 400 -63.6% 1800 1100 400 0 0 0 0 -14.5% 13920 -11.6% 15020 15740 13920 -15.5% 13800 -12.1% 14920 15700 13800 -16.6% 13680 -12.6% 14820 15660 13680 2012 FY 15.8 12.0 3.8 22.1 10.0 8.0 4.1 4.2 32.5 15.0 12.0 5.5 10.8 3.0 4.0 2.0 1.8 17.2 17.2 17.3
Share
Growth Rate 2013 YTD % Yr Ago Feb-13 Mar-13 Apr-13 -0.9 13.8 -12.1% 14.9 15.7 13.8 -0.2 11.7 -1.7% 12.0 11.8 11.8 -0.2 2.8 -26.3% 3.8 3.1 3.1 0.0 -2.7 18.1 -7.7% 19.4 19.6 18.1 -1.0 8.0 -11.1% 10.0 9.0 9.0 -1.0 7.0 -12.5% 8.0 7.0 7.0 -0.7 3.1 19.2% 4.1 3.4 3.4 0.0 -1.5 2.2 -24.1% 2.7 2.9 2.2 -1.5 30.1 -4.7% 31.0 31.6 30.1 -0.5 14.0 -6.7% 15.0 14.5 14.0 -0.1 11.0 -7.6% 12.0 11.9 11.8 0.1 5.1 8.5% 5.5 5.6 5.7 0.0 -2.2 7.2 -24.2% 8.6 9.5 7.2 0.0 3.0 0.0% 3.0 3.0 3.0 -1.0 2.0 -33.3% 4.0 3.0 2.0 -0.5 1.0 -33.3% 2.0 1.5 1.0 -0.7 0.4 -63.6% 1.8 1.1 0.4 0.0 -2.2 13.9 -11.6% 15.0 15.7 13.9 -2.3 13.8 -12.1% 14.9 15.7 13.8 -2.5 13.7 -12.6% 14.8 15.7 13.7
Hill's
Mars Royal Canin Nutro Others Nestle Purina P&G Natura Lams Eukanuba Others WellPet OMH Wellness Eagle Holistic Others Blue Buffalo Natural Balance Others
Market Analysis
Market Analysis
Total US
Last Month
Share Performance
PetCo Vet
Last 6 months
Price Performance
ALL
Last 12 months
000,000s 10 8 6 4
Distribution
000,000s 10 8 6 4
Wellness
Dog
Cat
Sales
0
Jan-13 Sep-12 Oct-12 Feb-13 Mar-13 May-12 Nov-12 Jun-12 Apr-12 Aug-12 Dec-12 Jul-12
Volume
0
Sep-12 Oct-12 Jan-13 Jan-13 Feb-13 Feb-13 May-12 Mar-13 Mar-13 Nov-12 Nov-12 Apr-12 Jun-12 Aug-12 Dec-12 Dec-12 Jul-12
000,000s 10 8 6
000,000s 10 8 6 4 2
4 2 0 Sep-12 Oct-12 Feb-13 Nov-12 Jan-13 Mar-13 Jun-12 May-12 Apr-12 Jul-12 Aug-12 Dec-12
Price
000,000s 10 8 6 4 2 0 Sep-12 Oct-12 Nov-12 Feb-13 Jan-13 May-12 Mar-13 Apr-12 Jun-12 Jul-12 Aug-12 Dec-12
Block Chart - Hierarchy by >>Usage>>Species>>Brands ; Size by >>$ Value Share (past 12 months) ; Color by >>Growth of share from above time selection
Color by DYA
>10 >5
0-5 0
Market Analysis
Market Analysis
Total US
Last Month
Share Performance
PetCo Vet
Last 6 months
Price Performance
ALL
Last 12 months
000,000s 10 8 6 4
Distribution
000,000s 10 8 6 4
Wellness
Dog
Cat
Sales
0 Oct-12 Jan-13 Sep-12 Feb-13 Mar-13 May-12 Nov-12 Apr-12 Jun-12 Aug-12 Dec-12 Jul-12
Volume
2 0 Oct-12 Sep-12 Jan-13 Jan-13 Feb-13 Feb-13 May-12 Mar-13 Mar-13 Nov-12 Nov-12 Apr-12 Jun-12 Aug-12 Dec-12 Dec-12 Jul-12
000,000s 10 8 6
000,000s 10 8 6 4 2 Oct-12
4 2
Price
0 Sep-12 Nov-12 Jan-13 Feb-13 Mar-13 Jun-12 May-12 Apr-12 Jul-12 Aug-12 Dec-12
000,000s 10 8 6 4 2 0 Sep-12 Oct-12 Nov-12 Feb-13 Jan-13 May-12 Mar-13 Apr-12 Jun-12 Jul-12 Aug-12 Dec-12
Block Chart - Hierarchy by >>Usage>>Species>>Brands ; Size by >>$ Value Share (past 12 months) ; Color by >>Growth of share from above time selection
Color by DYA
>10 >5
0-5 0
Brand 4
Brand 5
Do you want to have filter for Manufacturer, Usage and Category (Dog, Cat)
Share Performance
Market Analysis
Share Performance
Assortment Overview Last 6 months Dog
Cat
Price Performance
Distribution
Share Landscape
Last Month Wellness
Last 3 months
Therapeutic
Last 12 months
Total US
PetCo
Vet
6 4 2 0 -2 -4 -6
ALL
Share - Value
Brand 10 Brand 9 Brand 8 Brand 7 Brand 6 Brand 5 Brand 4 Brand 3 Brand 2 Brand 1 -0.06 -0.04 -0.02 0.00 0.02 0.04 0.06 0.00
Share - Channel
PetCo Region PetCo 7 Region 6 PetCo Region 4
4.3 -2
2.5 -3
3.5
-2.5
4.5
4.1
4.9 -4
Jan-12
May-11
Volume Impact
Price Impact
Mar-12
Sep-11
Nov-11
Aug-11
Dec-11
Feb-12
Jul-11
Apr-11
Oct-11
Jun-11
Share Performance
Market Analysis
Share Performance
Assortment Overview Last 6 months
Cat
Price Performance
Distribution
Share Landscape
Last Month Wellness
Last 3 months
Therapeu tic
Last 12 months
Total US
Dog
PetCo
Vet
6 4 2 0 -2 -4 -6
ALL
Share - Value
Brand 10 Brand 9 Brand 8 Brand 7 Brand 6 Brand 5 Brand 4 Brand 3 Brand 2
Share - Channel
PetCo Region PetCo 7 Region 6 PetCo Region 4
4.3 -2
2.5 -3
3.5
-2.5
4.5
4.1
4.9 -4
Jan-12
May-11
Volume Impact
Price Impact
May-11
Brand 1
-0.06 -0.04 -0.02 0.00 0.02 0.04 0.06 0.00
6 4 2 0 -2 -4 -6
Brand 4
4.3 -2 3.95 4.16 4.37 4.58 4.79 5 5.21 5.42
3.4 -2.5
2.5 -3
3.5
Jan-12
Volume Impact
Price Impact
Mar-12
Dec-11
Sep-11
Nov-11
Aug-11
Feb-12
Jul-11
Apr-11
Oct-11
Jun-11
Mar-12
Sep-11
Nov-11
Aug-11
Dec-11
Feb-12
Jul-11
Apr-11
Oct-11
Jun-11
4.5
4.1
4.9 -4
Jan-12
May-11
Volume Impact
Price Impact
Mar-12
Dec-11
Sep-11
Nov-11
Aug-11
Feb-12
Apr-11
Jul-11
Oct-11
Jun-11
ASP $5 $ 5.45
Product A
Volume Impact
= Change in Volume Sales * ASP(base year) = ( 110 100 ) * 5 = 50 Price Impact = Change in Average Selling Price * Volume(Current) = ( 5.45 5 ) * 110 = 50 In this case, both price & volume have equal impact on Value Sales.
Share Performance
Market Analysis Share Landscape Total US
PetCo
Price Performance
Distribution
ALL
Pack Size
Wellness
Therapeutic
Flavours
Flavour 15
Dog
Cat
Pack Size 6
Flavour 14 Flavour 13
Pack Size 5 Pack Type 6 Pack Type 5 Pack Type 4 Pack Type 3 Pack Size 2 Pack Type 2 Pack Type 1 0.00 0.01 0.02 0.03 0.04 0.05 0.00 0.01 0.02 Pack Size 1 Pack Size 4
Flavour 7
Flavour 6 Flavour 5 Flavour 4 Flavour 3 Flavour 2 Flavour 1
0.03
0.04
0.05
0.00
0.02
0.04
0.06
0.08
Share
Share
Share
Price Performance
Market Analysis Share Performance Price Drilldown
Vet
100 90 Max 80 70 Price 60 ASP 50 Min 40 Price 30 20 10 0
Price Performance
Distribution
Pricing Landscape
Total US
Regular
PetCo
ALL
Wellness
Therapeutic
Dog
Super Premium Premium Regular
Cat
Economy Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
100 90 80 70 60 50 40 30 20 10 0 Jul-10 Jul-11 Jun-10 Jun-11 Apr-10 Apr-11 May-10 May-11 Apr-12 May-12 Jun-12 Jan-11 Jan-12 Jul-12 Nov-10 Nov-11 Mar-11 Mar-12 Nov-12
Sep-11
Dec-11
Jan-13
Mar-13
Dec-10
Dec-12
Sep-10
Feb-11
Feb-12
Sep-12
Aug-10
Aug-11
Aug-12
Feb-13
Oct-10
Oct-11
Oct-12
Price Performance
Market Analysis Share Performance Price Drilldown
Vet
100 90 Max 80 70 Price 60 ASP 50 Min 40 Price 30 20 10 0
Price Performance
Distribution
Pricing Landscape
Total US
Regular
PetCo
ALL
Wellness
Therapeutic
Dog
Super Premium Premium Regular
Cat
Economy Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
100 90 80 70 60 50 40 30 20 10 0 Jul-10 Jul-11 Jun-10 Jun-11 Apr-10 Apr-11 May-10 May-11 Apr-12 May-12 Jun-12 Jan-11 Jan-12 Jul-12 Nov-10 Nov-11 Mar-11 Mar-12 Nov-12
Sep-11
Dec-11
Jan-13
Mar-13
Dec-10
Dec-12
Sep-10
Feb-11
Feb-12
Sep-12
Aug-10
Aug-11
Aug-12
Feb-13
Oct-10
Oct-11
Oct-12
Price Performance
Market Analysis Share Performance Price Drilldown
Vet
100 90 Max 80 Price 70 60 ASP 50 Min Price 40 30 20 10 0
Price Performance
Distribution
Pricing Landscape
Total US
PetCo
ALL
Wellness
Therapeutic
Dog
Cat
Regular
Economy Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
May-10
May-11
May-12
Jul-10
Jul-11
Jun-10
Jun-11
Apr-10
Apr-11
Apr-12
Jun-12
Jan-11
Jan-12
Jul-12
Nov-10
Nov-11
Mar-11
Mar-12
Nov-12
Jan-13
Mar-13
Dec-10
Dec-11
Dec-12
Sep-10
Feb-11
Sep-11
Feb-12
Sep-12
Aug-10
Aug-11
Aug-12
Feb-13
Oct-10
Oct-11
Oct-12
Price Performance
Market Analysis Pricing Landscape
Economy
50 40 30 $ Value 20 10 0
Share
4 3 2 1
Share Performance
Price Performance
Wellness
50 45 40
Distribution Dog
Price Drilldown
Regular
Premium Super Premium
Therapeutic
Cat
Pack Size 4
Price Index to Category
35 30 25
20
15 10 5 Pack Size 1 Pack Size 2 Pack Size 3 Pack Size 4 Pack Size 5 Pack Size 6
-3
-2
-1 -1 -2 -3
Volume Sales
Price
Price
Price Performance
Market Analysis Pricing Landscape
Economy
50 40 30 $ Value 20 10 0 Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6
Share
4 3 2 1
Share Performance
Price Performance
Wellness
50 45 40
Distribution Dog
Price Drilldown
Regular
Premium Super Premium
Therapeutic
Cat
Pack Size 4
Price Index to Category
35 30 25 20 15 10 5
Brand 1 Brand 2
Brand 3
Brand 4 Brand 5 Brand 6 Pack Size Pack Size Pack Size Pack Size Pack Size Pack Size 1 2 3 4 5 6
-3
-2
-1 -1 -2 -3
Volume Sales
Price
Price
Price Performance
Market Analysis Pricing Landscape
Economy
50 40 30 $ Value 20 10 0 Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6
Share
4 3
Share Performance
Price Performance
Wellness
50 45 40
Distribution Dog
Price Drilldown
Regular
Premium Super Premium
Therapeutic
Cat
Pack Size 4
Price Index to Category
35 30 25 20 15 10 5
Brand 1 Brand 2
Brand 3
Brand 4 Brand 5 Brand 6 Pack Size Pack Size Pack Size Pack Size Pack Size Pack Size 1 2 3 4 5 6
Scatter by SKU
2 1
-3
-2
-1 -1 -2 -3
Volume Sales
Price
Price
Distribution
Market Analysis Total US Wellness
Brand 7 Brand 6 Brand 5 Brand 4 Brand 3 Brand 2 Brand 1 0 10 20 30 40 50
10 9 8 7
000,000s
Share Performance
PetCo Therapeutic Vet
Price Performance
ALL Cat
Distribution
Dog
60
70
80
90
100
% ACV Distribution
Y-Values
Value Share
6 5 4 3 2 1 0 0 0 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
% ACV Distribution
Distribution
$ Value Share
Distribution
Market Analysis Total US Wellness
Brand 7 Brand 6 Brand 5 Brand 4
Share Performance
PetCo Therapeutic Vet
Price Performance
ALL Cat
Distribution
Dog
Brand 3
Brand 2 Brand 1 0 10 20 30 40 50
10 9 8 7 6
000,000s
% ACV Distribution
Y-Values
40 35
Value Share
30 25 20 15 10 5 0 0 10 20 30 40 50 60 70 80 90 100
SKU
5 4 3 2 1 0
4.3
3.5 2.5
4.5
4.1
4.26
4.42
4.58
4.74
4.9
5.06
5.22
Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Distribution
% ACV Distribution
$ Value Share