Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
By
Padmasree. A Preethi. R Ramya. J Sangeetha.V Sujitha.B
CREATIVITY
Creativity is defined as the production of new and useful ideas concerning products, services, processes and procedures by individuals or small groups of persons working together.
INDIVIDUAL CREATIVITY
Creative people can be said to have: A particular Style Originality Competence Experience Determination Flexibility Positive outlook
Verification Illumination
Incubation
D - Define problem O - Open mind and apply creative techniques I - Identify best solution T - Transform
This creative group is divided to two different groups namely initiators and problem solvers. Creative people can be said to have :
Creative Thinking
Techniques
Brainwriting Hybrid of both individual and group brainstorming Produces more ideas than brainstorming
Creativity Killers
Excessive focus on extrinsic motivation Limits set by superiors Critical evaluation Close, controlling supervision Competition in a win-lose situation Control of decision making Control of information
INNOVATION
INNOVATION
Innovation is introduction of a new idea into the marketplace in the form of a new product or service, or an improvement in organization or process.
The highly competitive nature of todays business needs creative and innovative ideas for dominant success. Although good service is the essence of a successful business (in long term), novel ideas are jumping advancements; thus, a company has no chance to win this competitive game in the absence of creativity and innovation.
INNOVATION
Incremental Innovation
Incremental innovation is generally exploiting existing ideas , like Pentium Dual Core shows and incremental on Pentium IV.
Radical Innovation
Radical Innovation is like finding a commodity , something new to world like the transistors , these generally require R&D and take a lot of time.
Innovation means work, hard, concentrated and thorough work. If these qualities are lacking then there is no use for the big talent, cleverness or knowledge. Successful innovations must build on your strong points. The innovation must be important to the innovator. Innovation must focus on a market, must be controlled by the market (market-pull).
PROCESS OF INNOVATION
The Innovation process can be depicted as a series of funnels each getting progressively smaller. Typically sixty ideas into the top funnel only produces just one innovation. The funnels are labeled as the four phases in the process idea generation, idea screening, feasibility and implementation.
Implement a few ideas at regular intervals Ensure feedback takes place - there must be communication channels to originators. Screening system should be simple, understood by everyone Ensure the system is promoted Transform ideas into reality at a reasonable speed - if the system is too slow we may be too slow to react to the market pace and turn off idea originators.
Automobile industry is one of the most competitive industry , which has to innovate much in its R&D . TATA created a revolution with the Nano, the worlds cheapest car. Mahindra and Mahindra, which was mostly known only for tractors , had to come up with the Scorpio and Scooter that changed the way people looked at M & M.
Understand the need for creativity innovation and change. Identify risks. Inspire , Motivate and mobilize employees. Its not just innovation , but quality of innovation should also be their key focus.
THINGS NOT TO DO
Delay time until you get hold of report gathered from full research. Not following up on time. Call up many meetings aimlessly. Boost the cost estimates. Viz Book Cooking. Worry about the budget.
LATERAL THINKING
A man walks into a bar and asks the barman for a glass of water. The barman pulls out a gun and points it at the man. The man says 'Thank you' and walks out.
SOLUTION
The man had hiccups. The barman recognized this from his speech and drew the gun to give him a shock. It worked and cured the hiccups - so the man no longer needed the water.
ORGANIZATIONAL IMPEDIMENTS such as internal political problems, harsh criticism of new ideas, destructive internal competition, avoidance of risk and overemphasis on the status quo WORKLOAD PRESSURES such as extreme time pressure, unrealistic expectations, or distractions
FREEDOM in deciding work to do or how to do it CHALLENGE to work hard on important projects RESOURCES needed to do the work ENCOURAGEMENT from a supervisor who is a good work model, sets appropriate goals, supports and has confidence in the work group WORK GROUP SUPPORTS such as diverse skills, people who communicate well, are open to new ideas, constructively challenge one anothers work, trust and help each other, and feel committed to their work ORGANIZATIONAL ENCOURAGEMENT in a culture that supports creativity and communicates a shared vision of organization
Gather as much information as you can (read, talk with experts, etc.) and brainstorm. Just think about the problem or issue until an idea comes to you. Is the solution reasonable? If so, try it. If not, keep thinking. If you tried out an idea, did it work? If so, great! If not, begin the process over again. Do not put barriers on your mind. Put these steps to use.
Questions?
Thank You!