CASE STUDY-

2
ABOUT PEPSICO.
• PepsiCo was founded by Caleb
Bradham.
• PepsiCo is world leader in food and
beverages.
• It is located in New York city.
• PepsiCo was founded in 1965
through the merger of Pepsi-cola
and Frito-lay.
• Pesicola began selling its product
in UK,US, and Canada, now its
operation grew rapidly, PepsiCo
brands are available in nearly 200
BRANDS
PRODUCTS
 Q. HOW DID PEPSICO RESPOND TO THE
ENVIROMENTAL INFLUENCE OF THE
COMMUNITY?
• PepsiCo has always contributed towards the community
through its corporate giving and community programs.
It has contributed widely in following sectors and
people:-
• Shareholders- provided shareholders with a strong
return on their investments. In 2007,paid $2.2 billion in
dividends and a 26 percent return.
• Associates —employed approximately 185,000 people.
• Retailers —created income and profit for customers,
which mean jobs and opportunities in millions of retail
establishments around the world.
• Suppliers — In 2008, purchased billions of dollars of
supplies, services and raw materials. These purchases
helped to support additional jobs in many
 CONTINUE….
• Governments —generated billions of
dollars of revenue for governments
through taxes paid directly by PepsiCo
and indirectly by PepsiCo employees,
investors, commercial partners and
suppliers.
• Technology —shared expertise and
technologies that provide important
benefits to communities and countries. In
emerging markets, such as India and
China, their agricultural development
programs have significantly improved
crop yields for local farmers.
• Employees-It has achieved 100%
employee satisfaction, given top places
Mother Water Cellar Project
Recognizes PepsiCo's Contribution
with Top Awards
• PepsiCo China won 4 major
awards at the 5th Anniversary
Award Ceremony of the Mother
Water Cellar Project held in
Shanghai on June 5, 2006.
• The recognition was presented
on behalf of the China Women's
Federation with regard to
PepsiCo's contribution to the
Mother Water Cellar project and
to the Chinese community in
general. The project helps provide
access to water to residents in
dry areas of rural China.
• PepsiCo China won two of the top
PepsiCo Foundation Announces Grant to
Save the Children to Address Malnutrition in
Developing Nations
• The PepsiCo Foundation today
announced a three-year, $5 million grant
to Save the Children to help ensure the
survival and well-being of children living
in rural India and Bangladesh, which
together are home to 40 percent of the
world's malnourished children.
• support decreasing newborn, child
mortality and child malnutrition in these
countries.
• provide thousands of families, who are
among these countries' poorest, with
important information about health,
nutrition, water, sanitation and hygiene.
• Save the Children under the age of five,
along with mothers and pregnant and
lactating women in these two countries.
 China Earthquake – May 12,
2008
• PepsiCo Foundation and
PepsiCo committed 10
million to assist victims of
the earthquake in Sichuan
which affected hundreds of
thousands of individuals and
families.
• PepsiCo China donated 1
million RMB to the Red Cross
Society of China the day
after the earthquake.
• PepsiCo Foundation has
pledged an additional 8.5
THANK
YOU!