SUNIL BHARTI MITTAL

Company Profile
Bharti Group of Companies –
2. Bharti Airtel Ltd.
3. Bharti Teletech Ltd.
4. Bharti Del Monte India Pvt. Ltd.
5. Bharti Foundation
6. Bharti AXA General Insurance
Company
7. Bharti Infratel
 Role of a Leader
• He started his first business in 1976 at the
age of 18, with a capital investment of Rs
20,000 (U$1500) borrowed from his father.
His first business was to make crankshafts
for local bicycle manufacturers
• In 1980 he sold his bicycle parts and yarn
factories and moved to Mumbai.
• In 1982, through the power and influence of
his father's position as MP, he acquired an
import license in an otherwise closed
economy. He became the exclusive dealer
for Suzuki Motors's portable electric-power
• In 1992, he successfully bid for 1 of
the 4 mobile licenses. He established
the first company to manufacture
push button telephones in India. He
was one of the first Indian
entrepreneurs to identify the mobile
telecom business as a major growth
area and launched services in the
city of Delhi and the National Capital
Region in the year 1995.
Mission
• “ We at Bharti always think in fresh
and innovative ways about the needs
of our customers and how we want
them to feel.We deliver what we
promise and go out of our way to
delight the customer with a little bit
more”
 Objectives
• To undertake transformational
projects that have a positive impact
on the society and contribute to the
nation building process.
• To Diversify into new businesses in
agriculture, financial services and
retail business with world-class
partners
• To lay the foundation for building a
 BHARTI – Strategy
MANTRA : Focus on Core Competencies
and Outsource the rest!
 “ We are ever willing to learn
and adapt to the environment,
our partners and the
customer’s evolving needs.”
 Indian Telecom Sector
• Fastest Growing Sector – CAGR 22% (2002-07)

• Second Largest Telecom Market

– Lowest tariff charges in the world
– Wireless Subscribers – 315.3 Mn
– Wire line Subscribers – 38.4 Mn
– Teledensity – 30.6

• 23 Circles - 4 Categories ( Metro, A, B & C)

• Bharti Airtel – Largest player with presence in

23 Circles

GROUP 7 10
 Bharti Airtel
• Largest Private Integrated Telecom
Company in India

• 3rd Largest Wireless Operator in the

World

• Largest & Fastest Growing Wireless

Operator in India

• Largest Telecom Company listed on

Indian Stock Exchange
11
 Performance till date
• Bharti Airtel has enjoyed an excellent
run ever since the telecom sector
opened.
• It has managed to hold on to its
leadership position in spite of the
presence of other players with deep
pockets – Ambani’s, Tata’s, Birla’s
and Vodafone.
• Has coped well with regulatory
changes.
 Future Strategies
• Translate its expertise in Indian markets
to other emerging economies.
• This could call for acquisitions globally.
• Technology leadership is a must – Airtel
must ensure that its reliance on GSM
technology does not render it obsolete.
• Indian market inspite of being the
worlds largest is still not matured.
Opportunities abound in the hinterland
which must be exploited.
 Vision 2010
• By 2010 Airtel will be the most
admired brand in India:
– Loved by more customers
– Targeted by top talent
– Benchmarked by more businesses
 Vision 2020
• To build India's finest business
conglomerate by 2020
• Supporting education of
underprivileged children through
Bharti Foundation
• Strategic Intent:
– To create a conglomerate of the future
by bringing about “Big Transformations
through Brave Actions.”
 Core Values
• Empowering People - to do their best

• Being Flexible - to adapt to the changing

environment and evolving customer needs

• Making it Happen - by striving to change the status

quo, innovate and energize new ideas with a strong
passion and entrepreneurial spirit

• Openness and transparency - with an innate desire

to do good

• Creating Positive Impact – with a desire to create a

meaningful difference in society.
 Corporate Social
Responsibilty
“Creativity and innovation guide our CSR initiatives”

The commitment to the empowerment of the

community is reflected in all the CSR initiatives
undertaken by Bharti.

• Bharti Foundation - The company has

institutionalised a special vehicle, Bharti Foundation,
which leads its social outreach programmes with an
emphasis in the area of education.

• Special Programs for Stakeholders - All

companies of the Bharti group undertake special
• Bharti aims at improving the accessibility and
quality of elementary education for
disadvantaged childrenand to ensure education
and training opportunities for youth to help them
achieve their potential.

• Partnership with Pratham - has set up nine

computer centres in Delhi, Mumbai and Allahabad
to offer computer-aided learning to around 4,500
children.

• Bharti Foundation’s Computer Donation

Programme – uses old or phased out computers
from within and outside the company, either in
the education initiatives for disadvantaged
children or for programmes targeting the
disadvantaged youth.
• Supporting Akshaya Patra – An organisation
that provides nutritious and freshly prepared mid-
day meals to disadvantaged children.

• Bharti Scholarship Scheme - initiated in 1998,

The scholarship scheme enables meritorious but
financially weak students to pursue and complete
higher education courses. Till date, Bharti
Scholars have been supported at 16 premiere
institutes across 13 states.
 S.W.O.T. ANALYSIS

wrt

ORGANIZATIONAL DEVELOVMENT
 Strengths
• Customer Base

• Stake holders

• Employees
 Weakness
• Little Knowledge and experience

• Towers

• MTN
 Opportunities
• Strategic joint ventures

• Matchbox strategy

• IPLC
 Threats
• Competitors

• Saturation point in
basic telephonic services
Thank You !!