The Elements of Direct Marketing

Statement of Objectives The List The Envelope The Covering Letter The Omnipotent Offer (Brochure) Testing Tracking The Follow-up

To Succeed with D M in any Medium, remember always:

Your offer has to be omnipotent. Saying the right thing to wrong people results in No Sale. What you say and how you say it is easily as important as to whom you say it. Talk in terms of your prospects and how you offer benefits them.
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 Carefully planning every Rupee of your campaign for maximum profits requires as much creativity as your message. The more that people have been exposed to your other marketing, the more readily theyll accept what you offer with your DM.

7 Secrets of Getting Results in DM

Your List is the First & Foremost

Your mailing list is essential to your success.With Direct Marketing youre given the opportunity to use laser-beam pinpoint accuracy to specifically target your message.

 Get your letter Opened and most importantly, Read. Make your envelope look like personal correspondence. This alone will help you get better response.

 Letter Means Action You need an action device, and thats what a letter gives. Take advantage of the great benefit DM has personalized, intimate, conversations

 No Offer = No Response Without an offer, your letter is doomed. Youve got to tell people exactly what next step they should take, and if you dont your mailing has failed. The best offer should be irresistible. If you offer something FREE this works best. cont.

 Continuous Mailings
Create a plan for multiple mailings (contacts). People move in and out of different needs and wants as they go through changes in their lives

 Testing
With DM you have the precision to test any offer on a small group before mailing on a massive scale.

 Tracking
Each letter campaign you send out gives the ability to precisely track your return on investment is. This way you know to the last pie if your marketing is not.