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Group G:
Rajeev R. Pandey Sudeep Byanju Sunil K Pokharel Umi Joshi Yubaraj Chaudhary
Aug. 2013
Mission
To Our Employees
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. January 1988
Correction Required
Major Strategies
Low cost
High level of customer service Penetration in undiscovered market at second-tier airports
IFE Matrix
Key Internal Factors Strengths 1 Customer Satisfaction 2 Southwest's Web Site 3 Employee Satisfaction 4 Increase in Air Traffic 5 Financials 6 New Aircrafts 7 Expanding Market Reach 8 No ticket cancellation charge 9 Established Brand 10 Selecting employees carefully 0.16 0.1 0.16 0.04 0.05 0.04 0.04 0.03 0.03 0.03 4 3 4 4 3 4 3 3 3 3 0.64 0.3 0.64 0.16 0.15 0.16 0.12 0.09 0.09 0.09 Weight Rating Weighted Score
Weaknesses 1 Debt 2 Mounting Operating Expenses 3 Relative Expensive Price of Product 4 Use of only the Boeing 737 airplane 5 Limited geographical coverage 6 Space to carry freight and cargo is limited 0.1 0.1 0.01 0.07 0.02 0.02 2 2 2 1 2 2 0.2 0.2 0.02 0.07 0.04 0.04
Total
1.0
3.01
Industrial Comparison
http://www.airlinefinancials.com/airline_data_comparisons.html
EFE Matrix
1 2 3 4
Key External Factors Opportunities Expansion to new geographic areas Gaining market share lost by competitors Acquisitions Business Alliances for food and beverage Weight Rating Weighted Score
4 3 4 3
3 3 3
5 Research and development to advance procedures and services with the industry 6 Offer discounts to new category of needy customers 7 Application of technologies for better service Threats 1 Reducing travellers due to economic factor 2 Online ticketing service started by competitors 3 Government regulations that add to operating costs 4 Terrorist threats decreasing willingness to fly 5 Sky rocketing prices of fuel 6 Teleconferencing has reduced business travel 7 Imitating cost reduction methods by competitors 8 Weather Uncertainty 9 Increasing cost of airlines security Total
0.02 0.15 0.01 0.04 0.02 0.05 0.05 0.04 0.05 1.0
2 1 2 1 2 2 1 2 2
0.04 0.15 0.02 0.04 0.04 0.1 0.05 0.08 0.1 2.63
IFE Score Strong (3.04.0) I High (3.0 - 4.0) Medium (2.02.99) Average (2.0-2.99) II Weak (1.0-1.99) III
IV
VII
VI
VIII
IX
Low (1.0-1.99)
Recommendations
Mission
Make it more professional
Market Development
India China East Asia
Acquisition, Alliances
AirTran
Penetration
Remote Areas of USA
Diversify Suppliers
Minimize dependency on Boeing only