Presented by: A Vozteca Sports Production

Adrian
Garcia Marquez
and
Luis Omar Tapia
m
e

WHAT I S
DEP ORTE EN ME NTE?
La revolucion y evolucion comienza ya!

The tandem of Luis Omar Tapia and Adrian Garcia Marquez, will be to sports talk radio broadcasting in Espanol, what Joe Montana and Jerry Rice were to the
NFL, an unstoppable duo! When you add the unpredictability and sports IQ of Joel Bengoa, you have a trio ready to change sports talk radio forever. Deporte
en Mente’s format will change the way the Spanish sports talk radio game is played. It will not only provide in depth analysis of all of the sports world’s hottest
stories, with a special focus on the sports that matter most to the Latino in the U.S., but also feature interviews with athletes who will share their thoughts on
more than just their sport. Another distinction will be the participation of celebrities from music, film, and TV, sharing their views, as sports fans. Deporte en
Mente will feature special reports and interviews presented by the popular Bengoa, who for the last 3 years has stolen the show at the famous Super Bowl
Media Day, as well as contributions from experts and sportswriters from around the world. This one of a kind show will feature special segments like ‘La
Loteria’ awards, a humorous set of sports awards given to deserving athletes at the end of the show. The program will also feature Paqui ‘La Glamourosa del
Barrio’ the sports gossip queen, who gives fans the real scoop on things off the field. And Luchadamus, the mexican wrestler who claims to see the future and
offers predicticions on big games.to “Swami” and predict the future outcome of contests. All of this mixed in with the always interesting contributions of
knowledgable callers, venting about their teams and the sports world make Deporte en Mente the future of sports talk radio en Espanol.

DEMOGRAPHIC OF OUR TARGETMARKETS BY NUMBER OF HISPANICS, POPULATION %, AND ORIGIN. THIS IS DEPORTE EN MENTE’S
TARGET AUDIENCE

1.Los Angeles 8.4 Million-46.7%-Mexico 80%

3.San Diego 1.0 Million-34.6%-Mexico 84%

TARGET DEMOGRAPHIC AND KEY PROSPECTIVE AUDIENCE STATS

•Persons 18-54

•Hispanic market sales in 2006-$5.13 billion, 36 % more than in 2004, Nielsen Media Research expects a 40% growth in 2009.
.
•A 2007 Arbitronreport in Hispanic Radio Today, indicates that the 61 Spanish news/talk radio stations in the U.S. saw a 9 %
increase in hispanic listenership. A gain of 1.76 million in the Spring of 2006, compared to 1.61 million a year before.

•The 2007 Arbitronreport stated that Spanish news/talk had a larger increase in audience than the other 14 radio formats.
Research Sources: 2000 and 2002 Strategy Research Corp. - U.S. Hispanic Market Blue Book;SANDAG (San Diego Association of Governments) 2020 Region-wide Forecast;2003 Claritas, Inc.; 1999 California Counties and City Health Departments;
Arbitron Ratings 2005, 2007; Nielsen Ratings 2004, 2007.
 Adr ian Gar cia
Mar que z

Adrian Garcia Marquez, is a San Diego native with a passion for his craft. Combine that with a strong work ethic and wealth of
experience as a sports journalist, and you have what Hall Fame boxing promoter Bob Arum called, “One of the top young sportscasters
in America”. In less than 8 years, he’s been a play by play announcer, radio host, sports anchor, news anchor, narrator, and columnist,
for some of the most respected media organizations in the world.

He is currently a play by play announcer and host for Fox Sports en Espanol, a commentator for the San Diego Chargers en Espanol,
and the blow by blow announcer for Top Rank Boxing on Azteca America. At Fox he calls the ‘Major League Baseball Game of the
Week’, the LCS, and World Series. He is the also the host of Fox Impacto NFL. This bilingual talent has hosted and reported for
710ESPN Radio in Los Angeles as well as on LA Dodgers‘ broadcasts for FSN/PrimeTicket.

Wealth of Experience, Unlimited Potential

In Athens 2004, Garcia Marquez was an Olympic baseball and basketball commentator for Telemundo.. For 5 years he was an anchor
for Telemundo affiliate, KVEA in Los Angeles, starting out as their weekend sports anchor, and later converted to a morning news anchor.
He also hosted and anchored many highly rated shows like ‘Mundo Deportivo’, ‘El Show de Los Lakers’, ‘Dodgers en Domingo’, and
the world famous ‘Rose Parade’ for KVEA's sister station, KWHY Canal 22. On Canal 22, Adrian also called the action for the Los
Angeles Angels of Anaheim games on tv. He has been the radio voice and commentator in Espanol of the Oakland A’s, Boston Red Sox,
USC Football, Los Angeles Clippers, and the San Diego Chargers. He joined the Chargers radio broadcast team in 2008.

Garcia Marquez began his career as an ESPN Deportes announcer, reporter, and analyst. He did Wednesday and Sunday Night
Baseball, Sunday and Monday Night Football, and NFL Primetime. He also hosted NFL Films en Espanol and NFL Blast. While at
“Bristol University”, ESPN icon, Chris Berman, featured Adrian’s talent and particular style in his ‘2 Minute Drill on Sportscenter’. Berman
was not the only one to take notice. Univision/Telefutura hired him away to host Contacto Deportivo, as they launched the show in 2002.
Since then, Garcia Marquez has become one the most respected journalists in Espanol. His expertise in MLB and NFL are illustrated by
his dynamic style behind the microphone. His signature calls like “Sientate!” (Tr: “Sit”) and his poetic game intro doing baseball, “Amigos
bienvenidos al deporte de los batazos violentos y aficionados atentos. El de las rectas quemantes y magos con guantes, esto es beisbol
de Grandes Ligas. ( Translation-”Welcome to the sport of violent swings, and astute followers, the one of fiery fastballs.
 LU
IS
TA OM A
PIA R
  In Latin America, the leading sports magazines and newspapers have recognized Luis Omar Tapia as the “Best Soccer Play
by Play Announcer and Journalist”. In one of El Salvador’s leading newspapers, El Diario de Hoy, William Alfaro is quoted as
stating: 

      “Su estilo para narrar es casi una marca registrada alrededor del mundo. Sus apodos y muchas de sus frases son tan
famosas como ‘rabona’de Maradona, la calva de Pierluigui Collina. Es Luis Omar Tapia, el periodista chileno de la cadena
deportiva ESPN…  ”(Translation)- “His style is a trademark around the world. His phrases and nicknames are as famous as
Maradona’s back heal pass, and the bold head of international Italian referee Pierluigui Collina. He is Luis Omar Tapia the
Chilean broadcaster from ESPN.”  

      The humble genius behind the nicknames for some of the most well known professional soccer players has been
recognized in Wikipedia, a worldwide online encyclopedia. When searching under Zinedine Zidane, of Real Madrid, one will
come across this paragraph:
      “Zidane is often considered to be one of the best footballers in the world still playing, and certainly among the most
talented. Zidane's dribbling of the ball and passing ability as a midfielder has earned him the nickname of 'genius' and
'magician' by the world's sport media (Luis Omar Tapia from ESPN calls him 'Harry Potter' in reverence of his 'magical'
abilities).” 

      Luis Omar Tapia was born in Santiago, Chile and moved to Buenos Aires, Argentina at a young age, where he built his
knowledge and passion for soccer. He later moved to the United Sates with his parents and two younger sisters as political
refugees in 1977.  

      His dream to become a professional soccer player ended when he was injured. Tapia began his tenure at ESPN in the
month of October 1991. Since then he has established himself as one of the most popular, entertaining, and influential
announcers in Latin America with his unique style and sense of humor. Has a BA in Communications.  
 JO EL B ENGOA

Joel Bengoais an two time Emmy award winning reporter that hails from Mexico City. For the last 7 years spent his days making sports
audiences and athletes laugh with his unique brand of humor, as a reporter for Telemundo. But make no mistake, behind the costumes and
humorous alter egos and personalities he has created, and his famous moments such as taking a “morning jog” (although he wasn’t invited)
with former Argentinian national team coach Marcelo Bielsa, following him around the streets of LA, just to get that interview (Bielsa, got such a
kick out of Joel’s dedication he answered his questions). Despite his flair for improvisation, Bengoa is respected by his peers as an expert in
soccer and boxing. Joel has covered everything from the World Cup in Germany 2006, CopaAmerica, Super Bowls, World Series, All Star
Games, NBA Championships, Olympic Games, as well as many mega boxing events in Las Vegas. Sports is not all this multitalented reporter
can do, he is also just as sharp covering the entertainment industry.

He has covered the Oscars, the Grammys, Billboard Awards, and a host of other award shows, making fans of such celebrities like The Bee
Gees when he showed up dressed like Travolta. Elton John, Ricky Martin, Alejandra Guzman, Daddy Yankee, Shakira, Don Omar, and Will
Ferrell also have been impressed by Bengoa’s antics.

Deporte en Mente will not be the first show Bengoa and Garcia Marquez team up on. The duo has joined forces before, leading shows like
‘Dodgers en Domingo’, ‘El Show de Los Lakers’, and ‘The Rose Parade’ for Telemundo LA’s Canal 22, to ratings success. Now the tandem
brings their creativity and great chemistry to sports talk radio.