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Contents
1.0 2.0 3.0 Introduction/Objective Conceptual framework Case Study - Case overview - Methodology - Results - Conclusion Teams Recommendations
4.0
1.1 Introduction
Title:
Capabilities, Strategies and Performance amongst the Hollywood Studios
Source:
Strategic Management Journal dated 21 May 2009
Author:
Jamal Shamsie, Xavier Martin and Danny Miller
1.2 Objective
Project based industries
DYNAMIC capabilities
Replication Renewal Products Markets Availability of resources Industry demand
Goals
Financial performance
Strategies
Types of strategies:
Experienced success Didnt experience success
Differentiated replication
Differentiated renewal
Competitor
Undifferentiated replication
Undifferentiated renewal
Experienced success
Corporation
Strategy
Resources
That provide access to similar markets/clients Access to larger pool of knowledge/ skill
Industry
Overview:
Hollywood film industry from 1936 to 1965. 15 genres : action/adventure, comedy, crime/gangster, drama,
fantasy, historical, horror, musical, mystery, romance, romantic, comedy, science-fiction, thriller, war and western.
Objectives of Studios:
Target maximum audience segments Offer a yearly line up of new films with a wide variety of genres Each studio was releasing films in 9-12 genres/year; generally covering all genes in 2 years time.
contd.
Sample:
7,124 films All films released by 7 major studios from 1936 to 1965 i.e. MGM,Twentieth Century-Fox, Warner Brothers,
Paramount, United Artists, Universal and Columbia.
Interaction Variables:
a) Resources: i) Replication : Owned Theatres ii) Renewal : Top starts with long term contracts b) Industry Demand : i) Replication : % age of household recreational spending devoted to movie audience ii) Renewal : No. of new genres amongst top 10 films for the industry
Analysis:
a) data considered for 7 studios for 29 years (N=203) b) two different ways of data analysis, got similar results
Demand
RO S
Lo High w Differentiated renewal Few new genres Many new genres
conclusion on hypothesis
Strategy Resources Industry
Strong overall industry demand
a) Data collection b) Data analysis c) Compatibility with the theoretical concepts of Strategic Management:
The differentiated approach to marketing results in price premium and hence better profitability The availability of competent resources
Markets are moving targets. Products/services should be adapted to match the lateral/incipient demands of the customers
WHY
HOW
WHO
WHEN
WHERE