MSC MALAYSIA’S 1ST

CYBERCENTRE
@ KL SENTRAL

Creative Innovation Centre (CIC)

&
Incubation Centre (INC)

“An Introduction”
•KL Sentral is the first Cybercentre in the country and functions
as an extension to the MSC Malaysia to provide more choices and
growth to the ICT and creative multimedia industries.
•An ideal location for investments and activities, and will make
available the benefits and incentives of the MSC Malaysia status
to the creative industry and ICT companies that are based in the
Kuala Lumpur vicinity.
•The KL Sentral Cybercentre Management has set up 2 key
components to support the MSC Malaysia initiative:
•- KL Sentral Cybercentre - Creative Innovation Centre (CIC)
•- KL Sentral Cybercentre – Incubation Centre (INC)

MRCB Technologies Sdn Bhd has been appointed as the One-

Stop Centre for all MSC Malaysia Status Companies located in
the KL Sentral Cybercentre vicinity.
Focused to be the reliable and trusted one-stop-centre
readily available to attend to your enquires, complaints,
suggestions and feedbacks.
Objectives
1. To showcase, educate and promote MSC Malaysia/MDeC to the public and business
communities.

2. To provide the missing link in the Cyber Industry that covers a wide range of
Digital Multimedia Content.

3. To provide facilities support to the ICT and Creative Community outside of

Cyberjaya and closer to the `people’.

4. To get the public participation and to create awareness of the MSC Malaysia,
particularly in the ICT and creative content industry.

5. To stimulate interest among young Malaysians (the creative and innovative young
minds) to pursue their career in the field of ICT.

6. To serve as a one-stop information centre for the MSC Malaysia/MDeC sectors.

7. To serve as an avenue for marketing of the ICT and creative multimedia product/
content and services – “product and services ‘Made In Malaysia’ in the MSC
Malaysia”.

8. To offer the global connectivity, investment opportunities, business convenience

and international environment.
Category of Services
1. Products and services by the MSC Malaysia status companies – “Made In
Malaysia” in the ‘MSC Malaysia’

3. Institute of Higher Learning (MSC Malaysia -IHL)

5. Government and government agencies

7. Associations related to ICT & Creative Industry

9. Creative Multimedia ie. games, animation, films, documentaries, mobile

content, music, etc.

11. MSC Malaysia/MDeC

13. MSC Malaysia Flagships Applications

15. Funding and grant information

17. Information resources on ICT and Creative Industry

CREATIVE INNOVATION CENTRE (CIC)

The CIC is a MSC hub where all ‘Made In Malaysia’ MSC Malaysia products ‘n’
services are displayed and exhibited. It is a centre where professionals and
students show-off their latest products ‘n’ technology, and in return increases the
product’s market value.
Showcase Area:-
 Digital wall screens – Plasma TVs (Creative Multimedia Content Display)
- functions as a showcase unit, uploaded with products and technologies
- for screening and showcasing of professionals’ and students’ works in digital
form

 MDeC information Kiosk screen

- MSC Malaysia information

Resource Centre:-

 Creative Library
- A selection of local and international books & reference in the various
creative multimedia sectors- product designs, architecture,games, animation,
arts & culture, fashion, new media, digital technology, etc…
Content Allocation
Below are the list of content aggregations according to its category:

• MSC Malaysia/MDeC – about its product and services

• MSC Malaysia status companies – particularly from the multimedia
content development industry
• KL Sentral Incubatees
• Associations
• Policy makers
• IHL
• Government bodies/agencies
Creative Multimedia Resource Centre at the CIC

 Accessible to the public.

 Books are not to be taken out of the Resource
Centre.
 No bags/helmets are allowed in the Resource Centre.
 MRCB Technologies Sdn Bhd has been
appointed as the One-Stop Centre for all MSC
Malaysia Status Companies located in the KL
vicinity.
Focused to be the reliable and trusted one-stop-centre
readily available to attend to your enquires, complaints,
suggestions and feedbacks.
We are here to assist you on:-
3. MSC Malaysia Status Application Enquiries & Lead Generation
4. Creative Multimedia Content display at the CIC
5. Creative Multimedia Resource Centre at the CIC
6. Facilities for rent at the CIC or Incubation Centre
7. Building facilities i.e.: building management maintenance- Plaza Sentral
8. Utility facilities I.e.: electricity, water, telecommunications, security-
Plaza Sentral
Process Flow
MSC Malaysia Status Application Enquiry & Lead Generation

Interested company/applicant calls, emails or visits the CIC

Contact Beverly
03-2785 1800 or
beverly@mrcb.com.my

Beverly to provide and enquire

for necessary information

Where applicable a lead generation

email will be sent to CLiC/MDeC for
further follow-up
Process Flow
Creative Multimedia Content Display at the Showcase

Interested company/applicant calls, emails or visits the CIC

Contact Beverly
03-2785 1800 or beverly@mrcb.com.my

Beverly email or fax Showcase Interest Form

Applicant to submit form together with Show reel

DVD to Beverly at the CIC

Submission to MDeC & Approval by MDeC within 2

weeks of receipt

Upon approval, content will be displayed for a

stipulated period decided by MDeC
Process Flow
Facilities for Rent at The Showcase or Incubation Centre

Contact Beverly at 03-2785 1800 or Necessary company background details

beverly@mrcb.com.my are requested

Email or fax quotation and Terms & Verification of company’s MSC

Conditions of Facility Rental upon Malaysia status with MDeC/CCM for
completion of verification entitlement to rental discounts

Enquirer requests to view the venue Booking confirmed by enquirer and

(s) and is assisted by Beverly or CRM reverts with signed Terms &
Executives Conditions, confirmation by Beverly or
KLSSB will follow.

Where applicable an invoice will be

sent to the hirer by KLSSB
Process Flow
Building Facilities i.e.:Building Management Maintenance Utility Facilities
I.e.: Electricity, Water, Telecommunications, Security. (Plaza Sentral)
Our Customer Care Executives are trained to provide quick responses to
calls received from our esteemed customers (MSC Malaysia Status
companies within Plaza Sentral) through the telephone, email and
attending to personal visits. A customer care management system has
also been put in place to handle your enquires and complaints pertaining
to the building management, services, utilities and amenities.
Call us at 03-2773 5799 (24 hours x 7 days a week)

Caller reports to CRM Executive CRM Executive escalates report to

relevant department/agency

Relevant department/agency to carry CRM Executive will inform caller on

out rectification status after reporting to relevant
department/agency
Rental Rates:
1) Creative Innovation Centre (1B-G-1)
Location Rate per Hour Rate per Day

Discussion Room RM 120 RM 800

Exhibition/Function Area RM 120 RM 800

Discussion Room and RM 200 RM 1000

Exhibition/Function Area
**SPECIAL RENTAL RATES TO:-
 MDeC
 MSC Malaysia Status Companies
 KL Sentral Incubatees
 Non-Profit Organisations and associations related to the CMC industry
 Projects organised by Students

Note:
We do not provide any audio visual facility
We do not provide any additional furniture and
We do not provide any catering service
**(please enquire on a case-to-case basis)
2) Incubation Centre (1B-3-1)
Location Rate per Hour Rate per Day

Meeting Room 1 – 8 to 10pax RM 90 RM 500

Meeting Room 2 – 8 to 10pax RM 90 RM 500

Meeting Rooms 1&2-combined RM 180 RM 900

Meeting Room 3 – 20 pax RM 120 RM 800

All Meeting Rooms (combined) RM 200 RM 1000

**SPECIAL RENTAL RATES TO:-

 MDeC
 Creative Multimedia Content (CMC) MSC Malaysia Status Companies
 KL Sentral Incubatees
 Non-Profit Organisations and associations related to the CMC industry
 Projects organised by Students
Note:
We do not provide any audio visual facility
We do not provide any additional furniture and
We do not provide any catering service
**(please enquire on a case-to-case basis)
MSC MALAYSIA CREATIVE INCUBATION
CENTRE @ KL SENTRAL CYBERCENTRE

February 2008

Creative Multimedia Department

Multimedia Development Corporation
 Objective

Catalyze a highly competitive cluster

of Malaysian creative multimedia
companies that become world-class
over time
INCUBATION CENTRE (INC)

The Incubation Centre houses “Early Stage Growth Companies”

 Seed-Level
Companies entities that have been incorporated within the past two years and
have ideas or concepts that require funds for proof of concept.

 Start-Up
Companies entities that have been incorporated or have been in business for a
short time and require capital for commercialisation of their
products/solutions. These companies may not be generating profits yet.
 General Criteria For Applicants
 Creative companies, preferably in games, animation and
post-
production/ visual effects
 Max 8 staff per incubatee company/enterprise
 Non MSC status companies
 Potential to showcase products/services in the showcase
area
 Products/services must have commercial potential
 Maximum tenancy period: 2 years
 Minimum tenancy period: 6 months
 Annual sales turnover not more than RM500,000 per year
 Must have local shareholder
 Process Flow (proposed)
Preparations for
tenancy (letter to
Compilation of Selection tenant, deposits
Applicant complies with basic Approved for
Data leads Committee
criteria?
Y Meeting
tenancy? Y required, etc.)
received
Enquiries/Leads from KL Sentral KLSIMC KLSIMC KLSIMC
various Incubator Various
sources Management
Company Update
N database of
leads and
clients
N
End KLSIMC
Database of
leads and End
clients

KLSIMC
End
 Background
•Allocated 10 spaces for incubatees (4
spaces @ 229 sq ft. & 6 spaces @ 111
sq ft.)

•First batch application was in early

2007

•Received 25 applications

•Only selected 10 companies

 Selected Incubatees
1. Avant Garde Advertising Sdn. Bhd.
2. Big Red Creative Sdn. Bhd.
3. Ecaz Studios Sdn. Bhd.
4. Unusually Fashioned Objects
5. JAZ Management and Services
6. Les’ Copaque Production Sdn Bhd
7. Musemedia Sdn. Bhd.
8. NACL Design
9. Nuorg Sdn Bhd
10.Temasek Kreatif
 CURRENT TENANCY STATUS
(as of 4 February)
1. Avant Garde Advertising Sdn. Bhd.
2. Ecaz Studios Sdn. Bhd.
3. Unusually Fashioned Objects
4. JAZ Management and Services
5. Musemedia Sdn. Bhd.
6. Nuorg Sdn Bhd
7. Temasek Kreatif
reception @ incubator
incubator
meeting room @ incubator
 THANK YOU &
HAVE A GOOD DAY