Business Communication

International Fundraising Overview of the International Fundraising Strategy Growth with Real Influence Next Steps

15/08/2013

Where do we fit in?

USA? Italy Finance Asia Africa OE Comms Policy CPs Ireland LAC UK Greece Sweden

Fundraising

IPD

Brazil
? India ?

International Secretariat

International Fundraising Team Mission

To enable AAI to maximise its long-term sustainable income by... Setting Global Strategic Fundraising Direction

Driving Market Development to maximise fundraising potential at set target returns

Developing and nurturing fundraising capability throughout ActionAid

International Fundraising Team

Leadership and Coordination International Fundraising Director FT International Fundraising Coordinator FT General Support and Development IFM (Europe & North America) FT IFM (Africa, Asia, LAC & Oceania) FT Head of International Major Donors FT International Fundraising Assistant PT Technical Support and Projects

Project Manager FT

Contractors as required

International FR Coordinator Asia FT International FR Coordinator Africa FT Supporter Services Officer PT International FR Coordinator LAC PT

Growth with Real Influence

International Fundraising Strategic Plan 2006 - 2010
Update on Final Draft Nov 05

Purpose - Meeting Goals of Rights to End Poverty

Increased Investment

Goal 6: Increase & diversify income

1. Build Fundraising capacity and capability Make links real Maximise existing potential and flexibility Generate new income Expand people power Increase high value income

Growth with Real Influence

2. 3. 4. 5. 6.

Growth
Flexibility Diversification Influence

Rights to end Poverty

Prioritised Resource Planning & allocation

Goal 5: Increase our supporters behind our mission

We are doing a good job

Growing at High average rate of 9% per year = 25 Million Euro per year from 2000 2004

Achieved Exceeded Organisational Objective = 52% of income is not DA restricted Three Leading Fundraising programmes = Spain, Italy, UK

Three fast growing fundraising programmes = Italy: 11% pa (44% in next three years) = Greece: 14% pa (57% in next three years) = Ireland: 18% pa (74% in next three years) We work with 300,000 financial supporters 100,000 more than we did 5 years ago! Promising emerging market opportunities India, Brazil, Sweden, USA...

Growth
Voluntary income and supporter numbers will grow by more than 50%

Flexibility
More than 40% of the income raised will be unrestricted or broadly restricted

Diversify
Expand the markets we fundraise in, products we use and audiences we target

Influence
Maximise fundraising opportunities to mobilise people behind our mission

1
Build fundraising capacity and capability

6
Increase high value income

1
Build fundraising capacity and capability

5
Expand Our People Power

4
Generate New Income

Maximise existing potential and flexibility

Make links Real strengthening relationships for maximum return

Build Fundraising capacity and capability

o o o o o o o o o Develop International Fundraiing Frameowrk of polices, standardsand best practise Develop and maintain tools and stsyesm that support fundraiiasing development andlearning Develop quantitavtie measures to enhance fundraiaing performance Human resource development to drive fundraiaing success Nurture fundraiaing best practise Proactively maintain external perepctive to enhance performacne Develop a positive and prodyctuve culture of fundraiaing within AA Practivelt manage extsiing and develop new IT systems which maximise fundraiaing perfromance Deveop and maintain a vibrabt AA case for support at adffiliate and national levels.

Making links Real Building real relationships to improve returns

o o Use real voices, stories and language to fundraise Strengthen and refresh AAs approach to Child Sponsorship to maximise returns Strengthen and refresh other linked products and regular giving to maximise returns Improve and market the accountability and transparency of our fundraising to poor people and supporters

o
o

Maximise Existing potential and flexibility

o
o o o o

Use the big picture to make strategic programme decisions for maximum performance Maximise and enhance existing product performance Add value and flexibility to existing fundraising programmes by ensuring upgrade opportunities are maximised maximise Supporter Development programme Maximise returns by focusing on efficiency of fundraising operations

Generate New Income

o o Invest in the development of new fundraising markets in the north and south Develop, test and refine new fundraising products and propositions Test, refine and integrate digital communication channels into fundraising Maximise supporter acquisition opportunity created by emergencies Raise funds beyond AAs existing affiliates through www.actionaid.org

o
o o

Expand Our People Power

o o o o o o Expand potential fundraising audiences by seeking financial support from activist supporters Expand activism potential by seeking supporter participation in campaigns Create seamless supporter service active and financial) between opportunities for engagement, opportunities to give and feedback Raise awareness of AA and the critical issues we work on with key public target audiences through engaging companies, customers and staff Focus community fundraising on activities linked to the mission and offer opportunities to supporters and non supporters Maximise borderless fundraising opportunities through maintaining fundraising as a priority objective of www.actionaid.org

Increase High Value Income o Create the environment and capacity to raise high value gifts o Develop funding products and products to support high value giving o Get personal; and get real to get high value o Run mega level capital campaign (07-10)

Critical Success Factors

o Develop and use a Fundraising Investment Model o Develop and implement a global, dynamic strategic resource planning and allocation system o Creating a vibrant enabling culture for fundraising to thrive

Marketing Sponsorship service and coordination

Roles and Responsibilities??

Supporter service Supporter development

International Fundraising

Other key stakeholders