Message received

Write and reply Server

Wireless Connectivity/Messaging/Content Management Solutions

Sales Data Export data Production Report New Price List M I S Data Receive Mail Send Email New Mail Alert Stock alert

Cell@pps

What is Cell@apps ?
CellApps Script Engine allows you to integrate any Data with Simple Scripts

What is Cell@apps ?
Cell@pps is an SMS Application Development platform, with following functionality

Two way SMS Application Development Platform like Ticket Booking etc. Integrated Messaging Support Integrated Support for ODBC Databases or any of the information source like website or your MIS/ERP Applications for data access. Reporting Tool for Usage Analysis and Billing . Access Control based on Mobile No Inbuilt Messaging and Web Server Inbuilt parser and script wizard to design applications.

Feature 1: Get Emails Alerts on your mobile

Feature 2: Send/Receive Emails from Mobile

Feature 3: Send SMS from any PC

Feature 4: Get Data from any Web Site/Database

Screen Shots Console Screen

Screen Shots Configuration

Screen Shots Wizards

Screen Shots Wizards

Screen Shots Database Script Definition

Screen Shots Website/URL Script Definition

Screen Shots Billing/MIS Module

Advantages
Guaranteed real time access
Cost effective and fast virtual private network for transaction management Mobility, thus units could be setup at any location and can be taken to any new location conveniently Can control units all across the globe through common server under same cost constraint.

Disadvantages
Lower Bandwidth and hence only limited traffic should be
allowed Recurring cost per message

Cell@pps Architecture
Central CellApps Server Support for adding application handlers can support any session based transaction application development like trade applications Dynamic content Handlers

can download and access the data as per defined grammar from any web page and publish as per output grammar
Dynamic Database access VB/VC++ API for complex handler programming

System Requirements
ODBC data store Windows NT/2000 Server IBM Pentium machine with min 64 MB RAM and 400 MB free space

Cell@pps Wireless Connectivity Module

SIM card RS232 connectivity with PC

Internet Connectivity ( if website access needed)

Application Areas
The application areas are in the field of Manufacturing/operations Logistics Sales and Marketing After-sales service
Based on flow of communication applications could be broadly classified as: Business to Employee Business to Customer Machine to Business

Mobile Office
Communication/collaboration services Email Unified messaging Groupware messaging Personal information management services Organizing tools Calendar Contacts Task Lists Productivity tools

Mobile Office
Information access services Access to corporate databases Work/role specific services Access to personal files External information services

Mobile Office-Case Study

Rasna Sales force Automation on SMS British Gas Utility Information Services Mudra Communications HRM application on SMS L&T Server Alert/Monitoring on SMS Maize Products ERP on SMS First Flight Consignment Tracking on SMS Asian Granito Sales and Order Tracking on SMS

Mobile Office-Case Study

Essar SAP on SMS Allianz Bajaj Insurance Agent Management SMS MailOnPhone Emails on SMS Torrent Power SMS from Intranet RD Sales SMS advertisement Ask4Ticket Movie Tickets on SMS InfoOnPhone Stock Quote on SMS Cadila Zydus Field Forces (MR) Management Sahegal Autoriders Pvt. Ltd., Pune.

Utility Information Services

SMS is being used for all types of utility companies to provide information to their consumers. Whether is Railways or a Gas supplier or an electricity supplier. All of them are providing access to their database and current status on SMS. This makes the Utility services access easy for the consumers.

Case Study: British Gas

British Gas-Utility Information Services

Client Profile: a Leading Gas Utility Company in India. Requirement: wanted a mobile information system for Billing
and Customer Care for his 1 million subscribers.

What we offered
SMS based payment reminder SMS based customer management system Based on Cellapps Corporate Server

Features
Utility bill alerts are send on SMS Payment receipts are send on SMS

Alerts send to users for non submission of payments

How it works?
HO office PC with Cellapps connected to a GSM modem

SMS in Commerce
SMS based simple m-commerce application like Movie ticket booking or hotel reservation or Cadbury chocolates on a vending machine from SMS have become popular. Many such commercial applications are being deployed on SMS.

Case Study: Ask4Ticket

Ask4TicketM-commerce on SMS
Client Profile: a m-commerce company in India Requirement: wanted a mobile system for movie ticket booking

What we offered
SMS based ticketing system Based on Cellapps Corporate Server

Features
Mobile users can book movie tickets Alerts send to users on booking confirmation

Discount coupons
Advertisements

How it works?
HO office PC with Cellapps connected to a GSM modem

Emails on SMS
Email has revolutionized all businesses and it has become critical for all the executives whether in office or on move to remain in touch with their emails. The SMS gateway make their mobile number an email address and also enables access to their email box on SMS. Thus they can write mails or check mails from Mobile using SMS. The new mail arrivals comes as SMS alert message. Most of the business enterprises are enabling their Mail server for better productivity and response time.

Case Study: Ask4Ticket

Feature 1: Get Emails Alerts on your mobile

Feature 2: Send/Receive Emails from Mobile

Making ERP SMS enabled

Companies are making their ERP SMS aware so as they get alerts on their mobile and their executives are powered with latest information, wherever they go.

The Information Mobilization is done by many organization, which Includes Maize Products, Essar.

Case Study: Essar

Essar SAP on SMS

Client Profile: a Leading Steel company in India Requirement: wanted to mobilize SAP

What we offered
SMS based interface for SAP ERP Based on Cellapps Corporate Server

Features
Mobile users can send daily progress report on SMS Reports get automatically updated into database Alerts send to users for non submission of reports Leads tracking and Management on SMS

How it works ?
HO office PC with Cellapps connected to a GSM modem

SMS in Finance and Stock Broking

Brokers from small and large financial firms in India are updating their clients on the latest market fluctuations by SMS, suggesting investment options, including derivatives strategies, in real time.

SMS is the best solution as the client can attend to it as soon as he finds time. It helps them take instant decisions. It is very effective and investors get in touch with the brokerage houses fast.

SMS in Banking
SMS could be used for account information queries these including account balances, deposits and withdrawals as they occur.

Indian Banks like ICICI, HDFC are also providing facility to

check bank balance, do stop payments from SMS to their clients.

Sales Force Automation

SMS could be used for mobile sales force management. Sales Force could use SMS for sending daily reports, lead status, file expense reports and also use the same to query product availability and prices.

Case Study: Rasna, Asian Grainto, Cadila Zydus

Rasna Sales force Automation on SMS

Client Profile: a Leading FMCG company in India Requirement: wanted a mobile system for sales force
management for 2000+ sales employee spread across India

What we offered
SMS based reporting and lead management system Based on Cellapps Corporate Server

Features
Mobile users can send daily progress report on SMS Reports get automatically updated into database Alerts send to users for non submission of reports Leads tracking and Management on SMS

How it works ?
HO office PC wth Cellapps connected to a GSM modem

Asian Granito Order Management on SMS

Client Profile: a Leading Ceramic Tile company in India Requirement: wanted a mobile system for sales force and order
management for 1000+ sales employee spread across India

What we offered
SMS based online inventory checking and order management Based on Cellapps Corporate Server

Features
Mobile users can check inventory of different tiles They can confirm order on mobile and also check order status

Alerts are send to users about available stocks

How it works ?
HO office PC wth Cellapps connected to a GSM modem

Cadila Zydus Field Force Management on SMS

Client Profile: a Leading Pharmaceutical company in India Requirement: wanted a mobile system for sales force and order
management for 5000+ Marketing Representatives spread across India

What we offered
SMS based sales management system Based on Cellapps Corporate Server

Features
Marketing executives can send sales reports Alerts are send to users about available stocks Schemes information and meeting schedules can be sent on mobile

How it works ?
HO office PC with Cellapps connected to a GSM modem

CRM Solutions
SMS is being extensively used for CRM solutions like Loyalty building programs, surveys, repeat business generation and providing information access to the customers. The CRM applications includes basic chat application which customer can provide on their web site which could be attended by their support staff who may be in field and reply to the same on mobile.

Case Study: V-Mart

V-Mart-CRM solutions on SMS

Client Profile: a Leading Retail Store in India Requirement: wanted a CRM system for their loyalty program

What we offered
SMS based loyalty management system Based on Cellapps Corporate Server

Features
Advertisement messages could be sent to regular buyer databank Discount coupons could be send on SMS

Important event reminder like Birthday, Anniversary etc can be sent on SMS

How it works?
HO office PC with Cellapps connected to a GSM modem

SMS in Marketing
Realizing the significance of this mode of marketing, Indian marketers are increasingly opting for mobile marketing techniques to connect with their target audiencedirectly. And with around 100 million subscribers in the country, the concept of mobile marketing is rapidly gaining momentum. SMS has been extensively used by Political Parties and company like Coke

Case Study: RD Sales

RD SalesAdvertisement on SMS
Client Profile: a mobile phone distributor for a Leading Telco in
India

Requirement: wanted a SMS based marketing system What we offered

SMS based bulk advertisement system Based on Cellapps Lite Server

Features
Send bulk sms from PC Maintain address book

How it works ?
HO office PC with Cellapps connected to a GSM modem

Auto Dealer and Authorised Service Station Solution

SMS is being extensively used for CRM solutions like Loyalty building programs, surveys, repeat business generation and providing information access to the customers. The Auto Dealer and Service Station applications user automatic SMS generate when customer vehicle is ready. Also reminder of Insurance , Service Due etc. The Customer can also direct query to application for Price, Scheme, Status of Vehicle when they put in service etc. Also Dealer use for Customer bday and anniversary reminder for more sales.

Case Study: Sahegal Autoriders Pvt. Ltd., Pune

Sahegal Autoriders solution on SMS

Client Profile: a Leading Hero Honda Dealer and Authorised
Service Station in Maharashtra

Requirement: wanted a SMS Solution for on line

Price,Scheme,On line Status Check of serviced vehicle and CRM Application.

What we offered
SMS based Auto Scheduling and Auto request Based on Cellapps Corporate Server

How it works?
HO office PC with Cellapps connected to a GSM modem

Thank You!!!