Enters the Indian market with introduction of soap bars in 1888 Lifebuoy introduced in 1895 Pears,Lux and Vim

followed subsequently Vanaspati launched in 1918 Famous dalda brand launched in 1937

Hindustan Vanaspati Manufacturing, first Indian subsidary set up in 1931 Lever Brothers India Limited set up in 1933 United Traders Limited set up in 1935 All 3 companies merged to form HLL in 1956

Earlier known as Hindustan Lever Limited Was formed in 1933 as Lever Brothers India Limited. Headquarters in Mumbai, HUL is the market leader in Indian products such as tea, soaps, detergents etc. The companys statement of corporate purpose is to meet the everyday needs of people, everywhere.

The company was renamed in late June 2007 to "Hindustan Unilever Limited, to provide the optimum balance between maintaining heritage of the company and future benefits. HUL holds 100 factories across India for manufacturing its diverse product range.

HUL touches the lives of two out of every three Indians everyday Part of the 40 billion Unilever Group. The Group has more than 400 brands spanning 14 categories of home, personal care and food products Presence in over 100 countries and employs more than 174,000 people worldwide The Company was incorporated in 1933 but its products have been sold in India since 1888

Mission Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.

To earn the love and respect of India by making a real difference to every Indian

Home and Personal care(HPC) Foods

Personal wash Fabric wash Home care Oral care Skin care Hair care Deodarants and Talcs Colour cosmetics

Tea Coffee Branded staples Culinary products Ice creams Bread

 Beauty soap of film stars Launched in 1929 Available in four different variants

Launched in 1895 Synonymous with health and value Relaunched in 2002 and 2004 to reposition it

 Launched in 1934 uses ingredients like neem and tulsi Everything in life is about balance

Beauty at an affordable price Enriched with 19 special scent oils Fulfills the aspirations of rural India

Introduced in 1902 Unlike conventional soaps glycerine is retained within the soap Available in 3 variants- amber, green and blue

 Traditionally identified with freshness

Launched by unilever in 1957 and has been available in India since 1995 Formulated to be pH neutral and mild on skin

Launched in 1947 Positioned as a natural skin care soap to give silky glowing skin

Fabric Wash
Surf Excel hai na Available in 3 variants- blue, quick wash and automatic

Launched in 1969 Whiteness strikes with Rin

Launched in 1987 Best clean with less effort Solution to heavy duty laundry like bedsheets

Skin Care
Launched in 1978 based on a revolutionary breakthrough in skin lightening technology Contains niacinamide (Vitamin B3) Available in 12 premium skin care solutions

Launched in 1846 In 1914, Ponds cold cream and vanishing cream marked brands evolution to a beauty icon Acquired by Unilever in 1987

Oral Care

Launched in 1975 First gel toothpaste to be launched in India Targets youth Also includes toothbrushes

Launched in 1993 First toothpaste with a unique antibacterial agent to check germs Also includes a range of toothbrushes

Hair Care

Clinic Plus health shampoo was launched in 1987 Clinic All Clear launched in 1996

Launched in 1964 Positioned as Hair Expert It knows you and hence knows exactly what your hair needs

Deodorants

First deodorant to be launched in India in 1995 Only deodorant to promise 24 hour protection from body odour

Launched in 1999 Leading male deodorant brand in India Available in 5 fragrances

Colour Cosmetics

Wide variety of products and services that cover

all facets of beauty care Products for lips, nails, eyes, face and skin Services like Lakme Beauty saloons

Ayurvedic Personal and Health Care

Ayush was launched in 2002

Ayush range comprises shampoos, hair oil, skin cream, soap and nutritional supplements Ayush therapy centres

TEA

Launched in 1903 Touches the homes of over 500 million consumers Available in 4 powerful sub brands- Taj Mahal, Red label, Taaza and 3 Roses

Worlds largest tea brand

An iconic brand for youth through its hot and cold formats

FOODS

Acquired by HLL in 1995 Consists of deliciously wholesome products for kids Kissan range consists of sauces, jams, squashes and ready-to-drink products

Knorr annapurna salt first launched in 1997 and then relaunched in 2001 with breakthrough technology Annapurna Atta, launched in 1998, is made with patented technology

COFFEE

ICE CREAM

Launched in 1969 Created history by garnering 21% of market share in 1st year of its launch Key brands include Roast & Ground and Malabar Roast & Ground

Launched in 1995 Key launches include Cornetto, Feast, Viennetta and a range of Sundaes

Hindustan Lever Network

Ayush Ayurvedic products and services

Pureit water purifier

Colgate Palmolive P&G Nestle Marico Nirma Dabur

HUL's products, are distributed through a network of about 7,000 redistribution stockists covering about one million retail outlets. The general trade comprises grocery stores, chemists, wholesale, kiosks and general stores. Hindustan Unilever provide tailor made services to each of its channel partners.

The company has brought all markets with populations of below 50,000 under one rural sales organisation. The team comprises an exclusive sales force and exclusive redistribution stockists. The team focuses on building superior availability of products. In rural India, the network directly covers about 50,000 villages, reaching 250 million consumers, through 6000 sub-stockists.

HUL has set up a full-scale sales organisation, for this channel to serve modern retailing outlets. Product tests and in-store sampling is provided to consumers.

An IT-powered system has been implemented to supply stocks to redistribution stockists. The objective is to make the product available at the right place and right time in the most cost effective manner. For this, stockists have been connected through an Internet-based network, called RS Net, for online interaction. RS Net is part of Project Leap, HUL's end-to-end supply chain.

Remain in tune with its markets and stays ahead of the competition

34

STRATEGIES FOLLOWED AT HUL

Distribution strategy. Distribution network(direct selling) Brand extension strategy Line extension strategy Repositioning strategy Promotional strategy-ads,(Rs700-800 cr) Segmentation strategy Premium brand Affordable brand Value for money Innovation strategy-introduction of sachet in shampoo Mergers and acquisitions strategy

MARKETING STRATEGIES OF HUL

Focuses on short supply chain for distribution. To meet the every need of people everywhere. Build segments & market for the future where Unilever has strong expertise. Also uses Direct selling channel, franchisee to reach everyone e.g. Unicare.

MARKETING STRATEGIES OF HUL FOR RURAL INDIA

For long term benefits, HUL started Project Streamline in 1997. Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers. Integrate Economic, Environment & Social objectives with Business agenda. Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.

EVERYDAY I WILL SELL. EVERYDAY I WILL EARN. MONEY. RESPECT

Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less. micro-enterprise opportunities for rural women Providing health n hygiene education through shaktivani program I shakti portal Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women entrepreneurs and generating Rs.700-1000 per month to each women.

OTHERS 19% HUL 34% DABUR 4% BRITANNIA 6%

NESTLE 8%

ITC 29%

Hindustan Unilever, which once pioneered distribution in India, is today reinventing distribution - creating new channels, and redefining the way current channels are serviced. In the process it is converging product availability, with brand communication and brand experience.

Thank you..!