Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
The industry
Market share-50%, Siemens, Philips & Toshiba- 30% (2002) Siemens- $4bn, with 50% of its sales from USA,20% Germany (leader). Profit margin is 10%. Equipment -3% & Services- 15% Philips- $5bn, with 50% of its sales from USA,30% Europe, 15% Asia. Profit margin is 3%. Equipment 3% & Services- 10% Toshiba- $2.3bn, second largest player in Asia and strong in CT and ultrasound, 5% margin.
Global Matrix
Worldwide Product Division
Multinational Organization
Decentralized federation Key assets, responsibilities and decisions decentralized
Characteristics of mainly European companies that ventured aboard pre World war
International Organization
Assets, resources, decisions decentralized but controlled from HQ