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Introduction
As the 21st century unfolds, many companies are transforming themselves into global powerhouses via major investments ino Global e-business o Business and IT o E-commerce o Other IT initiatives There is a need for business managers and professionals to understand how to manage this vital organizational function.
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Learning Objectives
Explain the effect on global e-business strategy and the trends toward a transnational business strategy by international business organizations. Identify cultural, political, and geoeconomic challenges that confront managers in the management of global information technologies.
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Section I
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Managing the joint development and implementation of e-business and IT strategies Managing the development of ebusiness applications and the research & implementation of new IT Managing the IT processes, professionals, & subunits with the IT organization & IS function
Managing IT
Organizing IT
systems analysis and design applications programming project management quality assurance systems maintenance
Managing IS Operations
Managing the use of hardware, software, network, and personnel resources in data centers/computer centers within an organization
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Monitor processing of computer jobs Helps develop a planned schedule Produce detailed stats for planning and control of computing capacity Process control
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Recruit qualified personnel Develop, organize, and direct the capabilities of existing personnel Train employees Design career paths and set salary and wage levels
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Management Roles
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Oversees all use of IT in many companies. Brings the IT function into alignment with strategic business goals Concentrates on business/IT planning and strategy Helps develop strategic uses of IT in ebusiness and e-commerce
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Technology Management
All IT must be managed as a technology platform for integrated e-business and ecommerce systems May assign a Chief Technology Officer (CTO)
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Functions to support and manage end user and workgroup computing Provides both opportunities and problems for business unit managers
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Failures in IT Management
IT is not being used effectively by companies that use IT primarily to computerize traditional business processes, instead of using it for innovative ebusiness processes
IT is not being used efficiently by IS that provide poor response times and frequent down times or when application development projects are not managed properly
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Senior management needs to be involved in critical business/IT decisions to optimize the business value and performance of the IT function.
Requires development of governance structures that encourage active participation in planning and controlling the business uses of IT.
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Section II
Managing Global IT
A vital part of managing an e-business enterprise in the internetworked global economies and markets of today.
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Global IT Management
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Cultural challenges
Differences in languages Cultural interests Religions Customs Social attitudes Political philosophies
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Political challenges
Rules regulating or prohibiting transfer of data across their national boundaries Severe restrictions, taxes, or prohibitions against imports of hardware and software Local content laws Reciprocal trade agreements
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Geoeconomic Challenges
Distance Real-time communication Lack of good-quality telephone and telecommunications service Lack of job skills Cost of living and labor costs
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Autonomous foreign subsidiaries Autonomous foreign subsidiaries, dependent on headquarters for new processes, products, and ideas
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Moving toward
Reliance on information systems and Internet technologies to help integrate global business activities An integrated, cooperative worldwide hardware, software, and Internet-based architecture for IT platforms
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IT applications depend on a variety of global business drivers, caused by the nature of the industry and its competitive or environmental forces
Global customers Global products Global operations Global resources Global collaboration
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Global IT Platforms
The technology infrastructure Technically complex Major political and cultural implications Challenges
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Companies can
Expand markets Reduce communications and distribution costs Improve their profit margins
Data flow across international borders over telecommunications networks of global information systems
Many countries view TDF as violating their national sovereignty Others, as violating their laws to protect the local IT industry or to protect local jobs May view TDF as a violation of their privacy legislation
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Challenges
Conflicts over local versus global system requirements Difficulties agreeing on common system features Disturbances caused by systems implementation and maintenance activities
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Challenges (continued)
Trade-offs between developing one system that can run on multiple computer and operating system platforms, or letting each local site customize the software for its own platform Global standardization of data definitions
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Transforming an application used by the home office into a global application Setting up a multinational development team to ensure the system design meets the needs of local sites as well as headquarters Parallel development Centers of excellence
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