Challenges for Supply Chain Management in

Todays Global Competitive Environment

SUPPLY CHAIN MANAGEMENT

As per definition SCM is the management of a network of all business processes and activities involving procurement of raw materials, manufacturing and distribution management of Finished Goods. SCM is also called the art of management of providing the Right Product, At the Right Time, Right Place and at the Right Cost to the Customer. In simple language, managing all of the above activities to manage demand and supply on a global scale is Supply Chain Management

SUPPLY CHAIN BUSINESS PROCESS

CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER SERVICE MANAGEMENT DEMAND MANAGEMENT

ORDER FULFILLMENT
MANUFACTURING FLOW MANAGEMENT SUPPLIER RELATIONSHIP MANAGEMENT PRODUCT DEVELOPMENT AND COMMERCIALIZATION RETURNS MANAGEMENT

IMPORTANCE OF SUPPLY CHAIN MANAGEMENT

Effective Market coverage Availability of Products Transportation network design and management Inventory control Inventory visibility

SUPPLY CHAIN CHALLENGES

Customer Service

Cost control
Supplier/Partner Relationship Management Planning and Risk Management Talent

OBJECTIVE

The objective is to analyse the challenges for supply chain and to achieve maximum customer satisfaction in global environment.

To Compare supply chain of different companies.

RESEARCH METHODOLOGY
Descriptive Research. Type of Research Qualitative research Case Study Method Source of Data Secondary Data

HOW TO WIN IN EMERGING MARKETS

LESSON FROM JAPAN: Distaste for the middle and end low-end segments Aversion of M&A Lack of commitment Lack of talent

GETTING IT RIGHT
They made deals

They went after the middle markets

They fully committed to emerging markets

They went local

UNILEVER
Unilever has different brands for different segments i.e. for top, middle and lower segment. It retains few large distributors in bigger towns. It creates direct channels to drive lastmile access in distinct rural markets. Focus on upgrading the mass market.

PROCTOR & GAMBLE

P&G look to establish significant presence at premium end and then generally tier down the brands for value conscious consumers. It operates through super distributors.

Focus on serving Class A retailers where the cost of service in commensurate with business. Look for similarities among consumers across regions.

STRATEGIES OF HUL AND P&G

Sustainability Racial Supply Chain Transparency Third Party Certification Trust-Based Networks Crowd sourcing

HUL

Building collaborative supply chains at several levels Manufacturing sites serving both local and global

P&G