Expression of Interest for

Business Development Position at

Arteria Technologies
Submitted By
Sheeba Agha
IIPM,DELHI
 Candidate profile
SHEEBA AGHA
A highly self-motivated IT Sales Consultant with extensive experience
and expertise in Internet Technologies, and IT Products Selling
HIGHLIGHTS
1 yrs. of work experience in Marketing and IT Product selling.
• Extensive experience in various functional domains such as CRM, and
E-Commerce (B2B and B2C).
•Strong exposure and understanding of business strategy planning and
implementation.
•Excellent communication and people management skills.
•Steep Learning Curve : strongly believe in the theory of continuous
learning and improvement
 
 EDUCATIONAL QUALIFICATIONS:  
Professional:
 Two year full-time Post graduate programme in Planning
and Entrepreneurship 2007-09, also leading to a MBA
degree from International Management Institute,
Belgium–Currently pursuing from IIPM 
 Marketing/Human Resources
 Excomm =87%
 NEP=87%
 Academic:
 Have done schooling from Arwachin Bharti Bhawan
Senior Secondary School (CBSE) with 50% in 10th and
55% in 12th with commerce background. 
 Have done B.B.A. from JIMS with 53%
 SUMMER TRAINING DETAILS:   
 BBA
 Company HDFC STANDARD LIFE INSURANCE
 Position Training
 Period of work 1 st may to 31st of June 2006
 Project details Recruitment
 Job profile To find Insurance Agent for HDFC.
 
 MBA
 Company : Ford India
 Position : Training
 Period of work : 1st July to 31st of August2008
 Project Details : H.R survey
 
 Job Profile : To find sales person grievances and
suggestion regarding
 Dealer.
 PROJECTS HANDLED:

 Desk Projects:

 Marketing Research project on Indian Oil Corporation.

 Advertising project on Pepsi Youngistaan ad
Campaign.
 Conducted survey, comparing LG & Samsung.
 Project report on launching men’s fairness cream.

 Practical Projects:

 Designed Print Advertisement for TATA MOTORS

Service Station, Delhi.
 Designed Print Advertisement for Bosch Diesel
Service, Delhi.
EXTRA-CURRICULAR ACHIEVEMENTS:

 Participated in Event Management Team of JIMS in

2004-05.
 Organized Laughter Challenge program in 2006.
 Attended International Conference on “India & the
Global Economy” at Vigyan Bhawan, New Delhi.
 Organized Seminar on “Retailing & Financial
Services” for JIMS in 2007.
 Worked as Counselor for JIMS in 2006-07.
 Hobby and Interest
 Listeningmusic
 Reading Books
 Cooking
 COMPUTER KNOWLEDGE:

 MS-Office’07 & Internet Skills.

 LINGUIST PROFICIENCY: 
 English
 Hindi
 PERSONAL DETAILS :

 Name Sheeba Agha Khan

 DOB 18th august 1986
 Gender Female
 Nationality Indian
 Marital status Single
 Languages known English, Hindi
 Passport Available
Why do u think you are fit
for business
development?

I have a blend of Technical and

selling skills which are essential for
a business development profile for
an IT product company and
moreover I also have strong
communication and people skills.
An approach to IT product
selling
• Selling your products or services over
the Internet
Any business irrespective of its size
gets equal chance to market and sell
its product over the Internet. Online
Marketing provides the ability to reach
the customers throughout the world at
a cost which is much lower then other
conventional techniques of marketing
Some Techniques to market
your product online
Choose simple url that is simple to
recall.
• Buying a good domain name is the
most important thing in order to
promote your services or products
online Your domain name should
indicate and reflect the companies’
identity and products or services
which you wish to sell. The domain
name should be simple as well as easy
to recall.
• Built a website
• Search Engine Optimization for the
website
• Your website should be optimized
using Search Engine Optimization
techniques so that when a prospective
client searches for products and
services which you offer, he should be
able to find you.
• Offline marketing for website:
• Put the URL of your website on all the
printed business abstract and literature --
business cards, invoices, newsletters,
Advantages of websites
• Very inexpensive, provides good value
for money.

• Prospective clients will find much more

information on the website of a company
then what they fill find in a 1 page ad or
15 second commercial.

• More people get to know about your

products at no additional cost.

• Your website, which works as a shop, is

open 24x7.
• It is simpler for a customer to
decide about which product to
buy since a lot of details are
available on the website.
• Every person who opens your
website is obviously interested in
your products or services and is
therefore a warm lead.
Using E-marketing
 Electronic-mail is a free and effective
way to promote your goods and
services over the internet. However,
email marketing can be untargeted
form of marketing in some cases. You
can save the Email IDs of your potential
customer and later on contact them
and provide special offers or deals.
Recipients are generally persuaded to
forward the message to there friends or
colleges, which is a form of marketing
known as viral marketing or word of
mouth. Emails are also used for
purposes other then advertising such
as for maintaining a relationship or
bond with a customer.
Using internet advertising
pay per click advertising.
• PPC is an internet marketing scheme
supported by most of the advertising
networks, search engines and
websites. PPC ads can be easily found
in any result page of Google. The
advertiser pays a fixed amount when
anyone clicks on the ad. In order to
launch a successful PPC - search
engine campaign, a lot of tasks are
involved: taking the best PPC
campaign, making effective ads,
developing and designing good
PPC is primarily of two
types
Search based ads
this more targeted from
the latter, the ad is only shown to
people who are looking for
services and products that you
want to market over the internet.
Non search based ads
In this case ads are displayed
depending upon the content of
the page where the ad is to be
displayed.
Banner advertising
• You can place your banner ads on the
websites which are visited by your
target audience. The purpose of
banner ads is to drive potential
customers to the advertiser's website
from the publisher's website. This is
comparatively less targeted as
compared to Search based ads. Just
like traditional banners, web banners
are designed to attract customers
using great visuals and are designed
while keeping the customer in mind.
Things to Avoid

• Pop-Up ads
Pop-up ads mostly annoy the visitors
and they should be avoided at all
costs. In fact most of the pop-up ads
do not even get displayed since most
of the browsers block them these
days. It can also lead to negative
publicity of the company.
Approach to lead
generation
Sales lead generation using
relationship marketing.
Sales lead generation through
complementary partner
referrals.
Sale lead generation using
search engine optimization
and internet marketing
strategies.
Sales lead generation via
telemarketing.
Sales lead generation with E-
mail publications.
Sales lead generation with
Direct mail.
Sales lead generation using print
advertising.
Sales lead generation via event
marketing.
HANDLING A MARKETING
TEAM OF 5 MEMBERS.
Giving them appropriate targets
based on their competence.
Incentive as a motivational tool.
Clarity of plans, roles, goals.
Regular briefing
Empathy
Freedom to innovate and execute
their own action plans according
to the prescribed guidelines and
keeping the goal in mind
SAMPLE SALES PLAN
Product – ERP for Car Parking
Features – A new concept for Indian
market.
Justification – theft control
Since parking in India is already a
headache and future has no respite.
This product could really help support
all the parking problem
Hardly anyone has thought about this
concept
Indian government would also support
APPROACH
Approaching MCD and breifing
them about the usage and
benefits of the software.
Concept of making parking a
Private affair.
Meetings and presentations.
Proper training to the sales force
Free demonstrations for
prospects.
CONCLUSION
Beneficial for users and people.
Target of 2 crore won’t be a
problem.
Loss of property would be
minimized.
Organized industry and educated
employees would be preferred as
the parking problems could
potentially be one of the biggest
industries in India.
Thank you
SHEEBA AGHA
Ph . 09811532704
 sheebaagha@yahoo.co.in