GB TGI 2013 Q3 QUESTIONNAIRE CHANGES

NEW DATA IN ACTION

I CAN'T LEAVE HOME WITHOUT MAKE-UP

NEW LIFESTYLE STATEMENT ADDED
Life Events [Last 12 months]

I cant leave home without make-up [28%]

Move out of parental home 177 [3%] Get married 167 [2%] Divorce/Separate from long-term partner 158 [2%] Purchase/Sell a house/flat 139 [3%]

Single [Aged 15-24] Married/ Livingas a couple Divorced

Single [Aged 18-24] Widowed

Enter retirement 114 [5%]

Marital Status

16% 11%

54%

9% 8%

0%

20%

40%

60%

80%

100%

Base: All Women 15+

Source: GB TGI 2013 Q3

2

LIFE EVENTS
NEW EVENTS

Base: All Adults

Source: GB TGI 2013 Q3

3

WhatsApp
INSTANT MESSENGER PROVIDER ADDED

I try to keep up with developments in technology 153 [57.4%]

I couldn't live without the internet on my mobile phone 255 [57.1%]

I like to pursue a life of challenge, novelty and change 142 [46.4%] In this day and age it is important to juggle various tasks at the same time 114 [71.8%]

Base: All Adults

Source: GB TGI 2013 Q3

4

SOCIAL NETWORKING SITES

UPDATED ACTIVITIES
Organising events/responding to event invitations Keeping in touch with friends & family Following sports stories Playing games Making new friends

Joining groups (e.g. becoming a fan of )

Sharing updates on your own life (e.g. status updates) Entering competitions Following/becoming a fan of celebrities

Sharing online content with your friends (e.g. websites, videos or pictures) Keeping up to date with breaking news/events

Following/becoming a fan of particular brands/products Other

Sharing your own photos/videos

Base: All Adults

Source: GB TGI 2013 Q3

Title o the presentation 5

EE - MOBILE SERVICE PROVIDER

PROFILE
15-24 25-34 35-44 45-54 55-64 65+

40%
Geographical Regions
Greater London 131 [17%] North West 121 [13%]

60%

Age
0%

20%

25%

18% 14% 12% 12%

20%

40%

60%

80%

100%

Social Grade

C1

C2

3% 9% 21% 19%

North 121 [6%]

South West 108 [10%] South East 76 [15%] Scotland 61 [5%]
19% 29%

Base: All Adults

Source: GB TGI 2013 Q3

6

4G
NEW MOBILE FEATURE ADDED
Used or Have 4G: 2.96 million
Functions used mobile phone for Telephoning 111 [93%] Taking Photos 147 [91%] Music 230 [41%] Watching Videos 272 [60%] Chatting/ Instant Messenger 264 [48%] Sending/ Receiving SMS 122 [89%] Synchronisation with a computer/PDA (mail, calendar, address book) 232 [39%]
Base: All Adults Source: GB TGI 2013 Q3
7

SHOPPING FOR MOBILE PHONES

NEW LOCATIONS ADDED

Base: All Adults

Source: GB TGI 2013 Q3

8

APPS FOR MOBILE OR TABLET

NEW CATEGORIES ADDED

Games

Banking

Other entertainment

Base: All Adults

Source: GB TGI 2013 Q3

9

RADIO SHOWS
NEW RADIO SHOWS ADDED

Base: All Adults

Source: GB TGI 2013 Q3

10

HOW MUCH DO YOU SPEND ON PERFUME/EAU DE TOILETTE?

NEW QUESTION ADDED
Typically Spend

Less that 15 51-60

15-30 61-90

31-50 Over 90

Base: All Women

Source: GB TGI 2013 Q3

11

HAVE THE SHOPPING DELIVERED TO MY HOME

NEW TRANSPORT USED FOR SHOPPING ADDED
Promiscuous Purchasers [243]

Conscious Connoisseurs [238] Strategic Savers [98] Ethical Empathisers [97] Accustomed Acquirers [84] Quality Crusaders [82] Convenience Kings [77]

Base: All Adults

Source: GB TGI 2013 Q3

12

IKEA
NEW LOYALTY CARD ADDED
IKEA Loyalty card (have or used in last three months)

HIGH RANKING LIFESTYLE STATEMENTS When I need information the first place I look is the internet. 129 [82%] Shopping online makes my life easier. 129 [54%] I like the idea of travelling abroad. 125 [84%] You have to be careful about the quality of things you buy on the internet. 108 [74%]

Base: All Adults

Source: GB TGI 2013 Q3

13

VEHICLE HIRE BRITAIN/ABROAD

ADDED - FIRMS HIRED FROM

Other Firms
Base: All Adults Source: GB TGI 2013 Q3
14

PARTICIPATION IN CHARITABLE ACTIVITIES

QUESTION ADDED

Taken part in an event

13%

5%

Organised an event Helped in a charity shop

4%

11%

Other
39%

None
0% 10% 20% 30% 40% 50%

Base: All Adults

Source: GB TGI 2013 Q3

15

STORE CARDS
NEW STORE CARDS ADDED

Base: All Adults

Source: GB TGI 2013 Q3

16

I AM LOOKING FORWARD TO MY RETIREMENT

NEW LIFESTYLE STATEMENT ADDED
AREA OF EMPLOYMENT
Personnel/Human Resources/Industrial relations [215] Legal [177]

Local/National government [176]

Medical/health/Social welfare [168] Construction/Engineering [167] Financial [145]

Base: All Adults

Source: GB TGI 2013 Q3

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