Just Dial Health Spa

Home|Corporate
let the sense of wellbeing permeate in your Life

Company Profile
What is Just Dial Health Spa? Just Dial Health Spa (TOB: General Partnership) is based on the very old proverb that "Health is Wealth". We provide comprehensive medical and wellness care that integrates spa services, as well as traditional, complimentary and/or alternative therapies and treatments to combine the aspects of mind, body and soul to achieve enhanced pleasure and sense of wellbeing with life in general. Service will be provided based on customer's convenience: 1. At Home: In the comfort of there sweet home 2. At Corporate Offices: Will visit businesses on a weekly, bi-weekly or monthly basis offering a wide range of relaxation treatments

Executive Summary
Why Just Dial Health Spa? In Todays world- one of the major cause of health problems is STRESS Prevention better than Cure, no side effects as no consumption of an medicines, quick relief, no absentee-ism, de-motivation, illness and staff retention issues, improves ones productivity Service at your door steps

Executive Summary
Mission:

Just Dial Health Spa aims to be a market leader in the Wellness industry through continuous research and innovation in its services while providing health services that helps businesses and individual attain one of the greatest gifts of all-- Good Health.
Location Coverage: At Present: Navi Mumbai After 1 year : Central Line After 2 years: Western Line

Executive Summary
Objectives: Current: (To Focus the Business only in Navi Mumbai) To maintain quality and services in all our offerings. To focus on preventive and rehabilitative healthcare. To increase our medical spas visibility and sales without breaking our budget. To provide quality services at affordable prices. To provide medical spa treatments to individuals at their own home comfort To provide wellness strategies/programs to businesses in Navi Mumbai Future: (To Expand Beyond It the Current Objectives) To create working relationships with at least 8 corporate offices in Navi Mumbai by the end of first year. To expand our span of operation as mentioned in the Location coverage by the end of year two. To Network with high-end restaurants, resorts and boutiques in Mumbai rather than focusing on just corporate offices.

PESTL Analysis
1. Political No Change in Service Tax (12 %) in 2013-14 budget will act as hindrance in making the spa services more affordable to masses. The allocation of Rs. 4,727 crore for medical education and research and Rs 1,069 crore to the Department of Ayush for the development of alternative medicines in 2013-14 budget are long-term positive initiatives for the wellness industry. This would have a trickle-down effect on the spa industry. 2. Economic Economic Uncertainty. Growth of Unemployment. 3. Social & Cultural Significant opportunity to socialize with Gym, sports club, hotels, resorts Growing requirement to maintain physical and mental health. Opportunity to decrease inactive lifestyle

PESTLE Analysis
4. Technological No technological impact as of now. In future as the business expands there might be. 5. Legal Must Comply on
Rules and Regulations followed by the All India Association of Spa & Wellness Industry Health and safety measures Green sustainability Smoking Bans

Market Analysis

Competitive Analysis
Quantitative Analysis

Competitive Analysis
Quantitative Analysis scale Weight (expert opinion) Evolve Med Spa 1 to 10 grade Knowhow Attitude communication Service 0.3(30%) 0.1(10%) 0.2(20%) 0.4(40%) 10 5 8 6 5 1.5 0.8 1.2 2.0 5.5 Result Just Dial Spa 1 to 10 grade 7 7 7 8 2.1 0.7 1.4 3.2 7.4 Result

Level of competitiveness

Segmentation

Our customer would fall under the following category:

1.

2.

3. 4.

5.

6.

Individuals with above average income and with high disposable income. Individuals that seek alternative health and wellness services. Athletes. Employees having lot of stress in the working environment. Couple to be wed and like to pamper themselves with medical spa treatment. Tourists

Segmentation

By Book:

Demographics: Golfers Mountain Climbers Corporate Employees Health & Fitness Buffs Students Families

Segmentation

By Need:

Life style Social factors

Marketing Mix

Products & Services

1. Reflexology 2. Back, Neck & Shoulder Massage 3. Indian Head Massage 4. Sinus Pressure Point Massage 5. Repetitive Strain Massage 6. Hot Stone Therapy 7. Hot and Cold Stone Therapy 8. Chakra Balancing Stone Placement

Place
Distribution Channel Direct channel

Promotions
Distribution Channel
Advertising: Banners and magazines Personal counseling. Public relations and publicity Sales promotion: Introductory offers, coupons, discounts, etc. Internets Alliances Hotel Referrals Corporate Referrals

Pricing
Costing

Pricing
Costing

Positioning
Positioning helps establish product or services Identity within the eyes of the purchasers. Positioning strategy is depended upon numbers of variables likes customers satisfaction, motivation, requirement and competitors. Positioning strategy:Providing medical spa treatment to the customers which

Based on medical and stress relief treatments our prices are reasonable and satisfy the customers as per their need.

Positioning

Execution
Following are the steps taken in each financial quartile for successful execution of business plan: 1. 1st Quartile: a. Finishing of Business Plan. b. Acquiring Finance. 2. 2nd Quartile: a. Purchasing Equipments and materials. b. Pamphlets Distribution. c. Identifying and Approaching Clients. d. Advertising rigorously. e. Hire staff f. Website Creation

Execution
Following are the steps taken in each financial quartile for successful execution of business plan: 3. a. b. c. 4. a. b. c. 3rd Quartile: Service Expansion Plan vs. Actual Review Geographical Expansion 4th Quartile: Overall financial Position. Innovations and Cost reduction Plan. Upgrading of Business Plan.

Controls
Following areas will be considered to gauge the performance of the company: 1. Revenue- monthly ,quarterly and annually. 2. Expenses- monthly, quarterly and annually. 3. Assets and Liabilities quarterly and annually. 4. Customer Satisfaction. 5. Sales Performance.

Presented By Group 6 MMS-A

Team Members PRAVIN CHOUGHULE Roll No. 7

MAREENA THOMAS
PRIYANKA NAIR DEEPU SINGH STEPHEN EDWARD

24
33 52 55

IMRAN SAYED

57

Thank You!!!

Just Dial Health Spa

Home|Corporate
let the sense of wellbeing permeate in your Life