MARKETING STRATEGY OF KABAADIWALA

Kabaadiwala

Kabaadivala, or Kabadi meaning "junk or scrap dealer", is a term in India used commonly to refer to a person who deals with used household objects. They wander the streets with a bag, bicycle, or a cart shouting for "Kabad" i.e. junk. They purchase used items from households in exchange for money or some other items like utensils and clothing.

Waste Items

Old Newspaper Magazines Loose papers Old bottles Metal waste Plastic

Role of Kabadiwallah

Collects scraps from Homes. Does a basic level of Segregation. Sells his good to the Local dealer. Local dealer to mills.

Seasons of Kabariwallah

Diwali(Waste material) Marriage session(Waste material) Summer vacation(Old books and Notes Books)

Profit of Kabariwallah
Profit depends on Negotiating skills:More negotiating power More profit He has the most profit in papers. Because Large amount of newspaper available in all seasons in comparison of books, magazines and other. These days a number of households generally get at least two papers. News paper is available at low cost in comparison of magazines and others.

Prices
Items News Paper Plastic Tin Cooler Iron Beer Bottle Sales Person 6-9 8-10 Shop 11-12 10-14 14 22 22 80 p Ahead 15 20-30 18-20 25 25

Strategy of Kabariwallah

Networking with Factory and Mills. Contracts with RWA. Annual contracts with Universities and Colleges. Communicate with Security guard

Process
RWAs

Individuals

Kabaadi Wala

Wholesaler

Mills/ Godwon

Salesperson

ETOP analysis

Environmental Threats::
Low

margin High initial investment ( Security Money) Increasing Competition Eligibility criteria for license Entrance of big players

Opportunities ::
Increasing

Population. Increasing number of societies. Increasing amount of waste materials. Rise in metal prices. Increasing awareness about recycling. Demand of recycled products. Increasing number of recycling plants.

Facts

One metric tonne of recycled paper saves 4,100 kWh of electricity, 2.4 cubic metres of landfill space, 1,362 litres of water and two barrels of oil. Yes, it also saves seven trees. If we do not dispose of the waste in a more systematic manner, more than 1400 sq. km of land, which is the size of the city of Delhi, would be required in the country by the year 2047 to dispose of it.

Between 2000 and 2025 the waste composition of Indian garbage will undergo the following changes:
Organic

Waste will go up from 40 % to 60 % Plastic will rise from 4% to 6% Metal will escalate from 1% to 4% Glass will increase from 2% to 3% Paper will climb from 5% to 15%

The urban local bodies spend approximately Rs.500 to Rs.1500 per tonne on solid waste for collection, transportation, treatment and disposal.