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institution It is a institution built up with a network of over 10000 Village Co-operative Societies and 500,000 plus members Managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.41 million milk producers in Gujarat, India
Amul
Sales Turnover US $ (million) 355 400 450
Amul is the largest food brand in India with an annual turnover of US $1068 million (2007-08) Currently Amul has 3.11 million producer members with milk collection average of 6.04 million litres/day. Amul is the largest producer of milk and milk products in the world.
1997-98
1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2007-08
455
493 493 500 500 575 616 672 850 1068
Amuls products range includes milk powders, milk, butter, ghee, cheese, curd, chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns, basundi, Nutramul brand and others.
Product Range Liquid Milk (nine varieties) Milk Powders (five varieties) Butter Ghee (two varieties) Bread Spread Cheese (three varieties) Cocoa Products (two varieties) Sweets (three varieties) Ice Cream (several varieties) Condensed Milk Edible Oil (nine varieties) Mineral Water Fruit Drinks
Brand Name Panel E: Number of Brands Liquid Milk: AMUL, SAGAR Milk Powders: Amulspray, AMUL, SAGAR, Amulspree, Amulya Cocoa Products: AMUL, Nutramul Edible Oils: Dhara, Lokdhara Mineral Water: Jal Dhara Fruit Drinks: Safal
Amul Strategy
Supply Chain
AMUL introduced an electronic automatic milk collection system in 691 milk collection centres, The system weighs the milk and measures its fat content at the time of delivery to the centre. This system reduced time required for collecting the milk. It enabled immediate payments to the farmer
MILK-O-TESTER
DCS
MILKMAN
COW
Chilling Plants
CONSUMERS
CONSUMERS
AMUL INFRASTRUCTURE IN RURAL INDIA Members: Number of Producer Members: Number of Village Societies: Total Milk Handling Capacity: Total Milk Collection: Daily Average Milk Collection Milk Drying Capacity: . Cattle feed Manufacturing Capacity Sales Turnover: 2 district milk producing units 2.5 million 11,962 9.91 million litres per day 2.28 billion litres 6.3 million litres 511 metric tons per day 2340 metric tons per day US $868 million
Road Shows
Advertisements on Aakashwani
Hoardings
Posters
Inspiring Leadership and Consuming Values Building Networks Coordination for Competitiveness Technology for Effectiveness
WHY AMUL IS
Physique : Taste, Quality
?
Personality : Simple, Indian
Relationship : Sociable
Culture :
Co-operative, Sharing