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WHATS #1U?
#1u is the hashtag for anything union related on Twitter.
Presenter:
Kevin Cheng
Digital Coordinator Union Privilege
OBJECTIVE
A basic overview of social media platforms beyond Facebook and Twitter, focusing on Pinterest, Instagram, Tumblr and Flickr including best practices and case studies on each respective social platform -- and discussing ways to use each platform to deliver social engagement for your organization.
AGENDA
Discussing:
Pinterest: How to pin to win. Instagram: A photo-rich mobile world. Tumblr: Blogging gone social. Flickr: An online photo-album.
Moms are 61% more likely to use Pinterest Users more likely to live in Midwestern states
Pinterest.com/UnionPlus
Pinterest: @UnionPlus
Learn
Pinterest users are primarily Midwestern women who are moms. Most popular age group are 24 34 year olds. Food, Retail and Arts & Crafts are some of the most popular pins. An audience thats highly engaged, willing to share and spends a lot of time pinning on Pinterest.
Pinterest: @UnionPlus
Breaking our pinboards down into fun and shareable categories: Union-made recipes Union-Made Labor Leaders US Travel Ideas Flowers for union members Serving our union members
Pinterest: @UnionPlus
Pinterest: @UnionPlus
Top 3 Results for our Pinterest page on Google for: Union-Made Recipes
13% of all Internet users use Instagram. 130 million monthly active users.
7.3 million daily Instagram users. 40 million photos are posted daily. 98% of Instagram photos also are shared on Facebook. Instagram video: 5 million videos post on launch day. High Engagement: 8,500 Likes per second on Instagram 1,000 comments made every second
Instagram.com/UnionPlus
AFSCMEs Tumblr
How AFSCME uses Tumblr: AFSCME uses Tumblr as a tool to help further their legislative marketing campaigns by asking for usergenerated meme content on relevant social-political issues. Sharing user-generated meme content Adding another social element to AFSCMEs current media campaigns Example: Right-to-Work blitz in December 2012 Example: Campaign against Mitt Romney Sharing labor television ads Exploiting the popularity of GIFs Asking folks to call their congressperson in campaign blitzes One of these campaigns shut-down congressional offices for hours
Tumblr: AFSCME
Tumblr: AFSCME
Tumblr: AFSCME
Tumblr: AFSCME
Flickr: USW
Flickr: USW
Flickr: CWA
Flickr: CWA
QUESTIONS?