Business

Communication
Lecture 2
By David LIN
davidganglin@gmail.com

Communication: Organisation and Innovation

Lecturer’s Guide
© Pearson Education New Zealand 2005
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Communication: Organisation and Innovation

Lecturer’s Guide
© Pearson Education New Zealand 2005
Verbal and non-
verbal
communication
Week 1 Section 2

Communication: Organisation and Innovation

Lecturer’s Guide
© Pearson Education New Zealand 2005
 Introduction
p When we communicate with others, we use
language but we also communicate non-verbally
through our posture, gestures, and facial
expressions.

p Our non-verbal communication may not always

send the same message as our verbal
communication.

p Good communicators check for agreement

between verbal and non-verbal communication.
Communication: Organisation and Innovation
Lecturer’s Guide
© Pearson Education New Zealand 2005
Verbal communication (communication
using words or language)
p Meaning is in people, not in words

p Meaning does not come from single words but

from the way they are used

p The meaning of words change according to:

n Context
n Participants
n Age of the speaker
n Fashion

p Our experiences influence how we use words

Communication: Organisation and Innovation
Lecturer’s Guide
© Pearson Education New Zealand 2005
Verbal communication (communication

p We alter our language, and our interpretation of

language, according to differing roles and
relationships.
p Men and women use language differently.
p Our culture influences who we are and how we
use language.
p Language changes constantly.
p Language is very reliant on tone.
p Language alone is rarely enough to express
feelings.
Communication: Organisation and Innovation
Lecturer’s Guide
© Pearson Education New Zealand 2005
 Language and
communication
p Getting a job, keeping a job and being promoted
all depend on good communication skills.

p Correct English usage and clear organisation of

material is expected in business.

p Communication is also about innovation.

p When choosing language, you need to consider:

n Audience
n Purpose
n Tone
n Context. Communication: Organisation and Innovation
Lecturer’s Guide
© Pearson Education New Zealand 2005
 Non-verbal communication
p Non-verbal communication includes:

n body language
n touch
n vocal qualities
n distance and territory
n time
n use of environment
n possessions and status symbols
n appearance.

Communication: Organisation and Innovation

Lecturer’s Guide
© Pearson Education New Zealand 2005
 Body language
p Facial expressions
p Mouth
p Eyes
p Gestures
p Arm movements
p Larger body movements
p Touch
p Vocal qualities
p Posture
p Orientation

Communication: Organisation and Innovation

Lecturer’s Guide
© Pearson Education New Zealand 2005
Distance and territory

Communication: Organisation and Innovation

Lecturer’s Guide
© Pearson Education New Zealand 2005
 Distance and territory

n Intimate distance (0 to 45 cm). This is

reserved for intimate relationships.
n Personal distance (75 cm to 1.2 m). This
is sometimes called ‘personal space’.
n Social distance (1.2 m to 2.1 m). This is
the space most often used in business .
n Public distance (3.6 m to 4.5 m). This is
the amount of space we feel comfortable
maintaining with strangers.

Communication: Organisation and Innovation

Lecturer’s Guide
© Pearson Education New Zealand 2005
 FOR COMPLETE REPORT AND
DOWNLOADING

VISIT

HTTP://PAKISTANMBA.JIMDO.COM

Communication: Organisation and Innovation

Lecturer’s Guide
© Pearson Education New Zealand 2005