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Objective :
Primary Objective : Acquiring customers for online trading at ShareKhan. Secondary objective : Study online trading and Indian stock market.
Prospects :
People trading in stock market New entrants Unsatisfied customers of competitors HNI (High Networth Individual)
About SSKI :
Founded 1922 - Indias oldest brokerage House Founding member of The Stock Exchange, Mumbai It has mainly three business institutional Broking Investment Banking Retail Broking
About Sharekhan:
Retail Broking arm of SSKI Services offered Equity Trading Derivative Trading Commodity Trading Depository Services Customised Research
About Sharekhan:
COVERAGE Largest chain of 280 share Shops Covers 123 cities 17 states across India
Achievements :
Winner of CNBC - Awaaz consumer award for Most preferred stock broking house in 2005 Winner of Chip magazines Best Financial Website Award in 2001
Product Specific :
Online/Offline trading account 3-in-1 concept, which integrates Trading Account Demat Account Linking with the Savings account Exposure : 4 times of Deposit
Product Classification :
Mainly 2 types Product Offers :
1. CLASSIC ACCOUNT For Retail Investors Trade through websites JAVA BASED APPLET Terminal For Cash and derivatives market Lifetime Registration Fees Rs. 750/ Demat Account Charges 300/- p.a.
Product Classification :
2. SPEED TRADE ACCOUNT For, HNI customers Single Screen Trading Terminal Internet based application Live Tic by Tic Technical charts Advice available on terminal itself Lifetime Registration Fees Rs. 1000/ Minimum Brokerage Requirement Rs.1000/- p.m.
Features :
NSE terminal Bank Affiliation Instant Credit And Transfer After Hour Orders Timely Advice
On the website Via email Print magazine SMSTic By Tic Price Fluctuations
Dial-n-trade
IT-enabled Call Centre
Brokerage Structure :
Same day sq off Next day sq off Buy Cash 0.10% Sell 0.10% Buy 0.50% Sell 0.50%
Derivatives
0.10%
0.02%
0.10%
0.10%
Research of Sharekhan :
categories companies into six clusters to help you identify the stocks that fit your time horizons and return objectives the best.
What We Achieved :
Target : 30 customers Met 300 Prospects Acquired 24 customers From Cold calling 8 From Leads 10 From References - 6
What We Learned :
Basics of Stock market Stock market working Online Trading Mechanism Selling Skills Providing After Sales Service
Recommendations:
Maintain Customer Relationship Enlarge Customer convenience Provide Online Pledging Simplify the account opening procedure Provide Online demonstration
Thank You