Current Business Intelligence

Challenges

By Lonnell Branch
Table of Content

• Current State
• Data warehouse
Issues
• Reporting Issues
• Future State

2
Current State

3
Where Is Business Intelligence
Headed?

4
 Business Challenges
• Evolving Business Models
• Unique Data Models
• Nonstandard Reporting Periods
• Nonstandard Market definitions
• Dense Aggregation Models
• High level of interactive and adhoc
reporting requirements
• Dynamic event driven report scheduling
requirements
5
 Business
Reporting tools Intelligence
Architecture
Report Servers

ETL Servers
Dimensions

Database Servers Aggregates

Facts

6
Query Tool Diversity

Let’s Start Reporting 7

Query Overload

Why can’t I query

all markets for
18 months of
product sales
by store, demo
and sales
campaign?

8
 Query performance tune up kit

Bigger More
Servers? Indexes?

More Composite
Servers? Indexes?

Faster Bitmap
Servers? Indexes?
More
Partitions?

How do we get faster queries?

9
 Has the ETL Run Yet?

How do we coordinate ETL

and Reporting Processes?
10
What is in the data warehouse?

Business users
want to know.
Power users
need to know.
Do we really
know?
11
 Reporting Challenges
• Out of box BI tool configuration failing to
meet user expectations.
• Perceived lack of what if capabilities in BI
tools.
• BI tool SDK complex. Not end user or
developer friendly.
• Database performance issues increasing
• Business data not integrated or
aggregated enough.
12
How do we get BI to the small guy?

13
 What is the BI Portal?

Is the BI portal the most productive

environment for end users, developers
or clients? 14
What Business Reports are
availabe from the BI tool?

15
How do we improve business
performance with BI?
BI Architects?

Data Architects?

Report User’s Input?

16
What do users Want?

17
Less Complexity

18
Data Democracy

19
Speed !!!

20
Future State

21
22
23
Suggestions

24
 Empower the Business to
Manage the Rules and Reporting I want to relax my
methodology
policy
• Report maintenance must be:
– A business function I want to be able
– Familiar to promote a new
product
– Integrated combination
– Secure & controlled

So you business- I need to add the

types want to be new regulations
able to change your
reports?

25
 Analytically improve the rules
Use: Find the
relationships between
customers
Example: Sort
customers into groups
with different buying
profiles.
Operation: Analysis is
Descriptive analytics can be used to generally done offline,
categorise customers into different but the results can be
categories – which can be useful in used in automated
setting strategies and targeting treatment. decisions – such as
offering a given product
to a specific customer
26
 Add predictive insight
Use: Identify the odds
that a customer will take
a specified action
Example: Will the
customer respond to this
promotion?
Operation: Models are
called by a business
rules engine to “score” an
Predictive analytics often rank-order individual or contact.
individuals. For example, credit scores rank-
order borrowers by their credit risk – the higher
the score, the more “good” borrowers for every
“bad” one.
27
Let’s Plan for Change

28
 Lets Develop A BI Strategy

Business Goals

Business Strategy

Business
Operations Tactical Performance
Analytic Monitoring Analysis Management
Capabilities

Intelligence
Information
BI Infrastructure
People 29
 Integrate Strategy and a BI
Roadmap
2007 2008 2009 2010
Business Accountability Product Expansions
Customer
Consolidation
Globalization

Drivers
Support product Rollout Top EPS and Revenue Regulatory and
50 Markets Growth compliance Support
Business
Market Monitoring Data Quality BI Support for 20%
Goals and Reporting Assurance Of Employees

Data Information Intelligence Insight

Analytical
Capabilities

•Canned Reports •Dashboards •Key Demo Metrics Alerts •Weekly and Monthly
Metric Projections
•Parameter Reports •Adhoc Reporting •Compliance Monitoring
•Performance and
•Market monitoring
Benchmark projections
Backward Looking Alerts Forward Looking
Technical
Infostructure Verified Data Market Performance
Deliverables
Data structures
Daily Panel Results Process Performance ?
Daily Data Aggregates Business Metrics Repository
Infrastructure
Resources
Internal / External 30
 31
The End