How to Proceed

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

Communication Processes. (From Donald N. Wood, Designing the Effective Message)

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

IDENTIFICATION OF COMMUNICATION NEEDS

Understand the reason for communication What societal needs do you want to address? What needs does the receiver want answered by a media message?

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

DETERMINING OBJECTIVES
Formulate objectives which you hope your communication will achieve Specification of precise objectives based upon your analysis of the need or problem

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

DESIGN AND WRITING

SIX STEPS:
Selection of a precise topic
Research Topic analysis

Outlining
Supporting material Writing

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

DATA GATHERING

Library research
the library
Radio and TV stations, newspaper morgues,

on-line LGUs, NGOs, line agencies for files

Interviewing
Pre-interview- done with a person who is

later going to be a part of your production

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

CONCEPT FORMATION

Point-of-view Organizing approach Concept- communicates the program idea to others who will be involved in the production Treatment- a very detailed narrative description of the proposed program
Subject matter, style and method of presentation How much of the verbal description will be provided

by spoken actualities, how much by commentary How will music be used? What will be the mood? Etc.

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

IMPORTANT!

Choose an ADVISER. Review by heart the LEGAL AND ETHICAL CONSIDERATIONS FOR MEDIA PRACTICE TO AVOID A LAWSUIT! Observe COURTESY to anyone at all times. Write LETTERS to people concerned. Use your I.Q. Have yourself and your parents sign a waiver.
CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

REQUIREMENTS PRIOR TO PRODUCTION

Production Proposal (seek your advisers help the earliest) 2. Waiver signed by you and you parents 3. Received and approved communication by authorities to be involved in the production --- e.g Barangay Captain, Mayor, PNP, etc 4. Proposal Defense
1.
CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

PARTS OF THE PRODUCTION PROPOSAL

I.

Rationale and Background (discusses why you are doing such production) 2-3 pages
1. 2.

3. 4. 5.

situation in which the phenomenon exists rationale and some developmental aspects of the phenomenon observed; a historical perspective may be necessary to shed light on the topic or a profile of the organization or background of the subject matter of the production (documentary). communication need and your target audience objectives methodology and information gathering procedures

II

Concept and Treatment

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

PROPOSAL DEFENSE
JULY 5, 2013 @ 8:00 am, Rm. B5 No advisers approval, no defense! What to prepare: Proposal Paper in 6 copies (3 panelists, 1 chairman, 1 reader, 1 adviser- copy given1 day ahead)
Title Page Rationale and Background Concept and treatment

Power point presentation

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

PRODUCTION
No approved proposals- no production No waivers- no production Work closely with your adviser. Shot list and script required and must be appended in your final paper. You may import talents. Be safe.

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

FINAL DEFENSE
September 5, 2013, 8am, RM. B5 What to prepare: Final Paper
Rationale and background (in past form) Script Snapshots with captions Appendix Concept and treatment Shotlist Letters, waivers

Soft copy of production

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

CRITERIA
I. II. III. IV.

V.

VI.
I.

Aural Style- correct language, restricted vocabulary, decriptive, connotative, forceful words, transitions Scripting- rules followed Program Structure- opening, body, closing Use of Sound- appropriate and effective use of SFX and music Use of Visuals- appropriate and effective use of shots, movements, angles and transitions, building of scenes juxtaposition and montage Principles of documentary production
II. III.

Point of view, audience involvement, use of actualities, narration, etc Truthfulness and depth Ethical concerns
CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

FINAL TASK
Public viewing September 26-27, 2013 Poster Ready by September 18, 2013 Feedbacking- prepare 50 questionnaires to be distributed randomly to the viewers. Their feedback will comprise a big part of your grade (40%). Submission of portfolio. October 4, 2013

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM

CAGAYAN STATE UNIVERSITY AB MASS COMMUNICATION PROGRAM