Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
PRESENTED BY:
Riasat Uddin Ahmed Boni Yamin Md.ikram Hossain Md. Twfiqur Rahman 2011-1-10-255 2010-3-10-047 2010-3-10-282 2010-3-10-048
EastWestUniversity
Understanding the Needs, Wants & Demands Creating value for Customers Satisfy customer Create Exchange Relationship
Customer Needs, Wants & Demands Market Offerings-Product, Service& Experiences Marketing Myopia Customer Value & satisfaction Exchange & relationships Markets
Customer Needs
People Felt of Deprivation. (Needs) Requirements like Food, Air, Water, Clothing, and Shelter to Survive.
Customer Wants
Demands
Wants backed by Money power. (Demand) Wants are wishes of human, buying power will convert these wants to demand.
People demand products with benefits that adds up to the most value & satisfaction.
Market Offering:
Some combination of product and services, information or experience offered to a market to satisfy a need or want.
Marketing Myopia:
The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.
Exchange: The act of obtaining a desired object from someone by offering something in return. In exchange there are 3 role:
Two parties Each party should have something of exchange Each parties willingness.
Relationship: Marketers want to build strong relationships by consistently delivering superior value. In a market relationship there is a question Why Customer Live? Answer is:
15% said they found better customer. 15% said customer found cheap price. - 75% said customer live because of Negligence.
The marketing concept holds that the key to achieving organizational goals consists of being more effective than competitors in integrating marketing activities toward determining and satisfying the needs and wants of target markets. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability.
Customer Equity
The total combined customer lifetime values of all of a companys current and potential customers.
Market Share
Market share is the portion or percentage of sales of a particular product or service in a given region that are controlled by a company. Market Share
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