Marketing Strategies & structures

Group G

ATIF REHMAN

06

ASMA HAMEED

05

GROUP MEMBERS
AMMAD ASLAM 03

RAHAT RAFIQUE

36

o o

Marketing strategies Examples of each type of marketing strategies Marketing structures Examples of each type of marketing structures

o o

MARKETING STRATIGIES

COST LEADERSHIP

3 TYPES

NICHE OR FOCUS

DIFFERENTIATION

Examples of Cost Leadership

Dell computers (making computers)

Examples of Cost Leadership

o

Black & Decker company (power tools)

Examples of Cost-leadership o Wal-Mart (super center)

Examples of Niche/Focus o
o

Silver jeans and PARASUCO (jeans) MAT & Nat company (travelling hand bags)

Examples of Niche/Focus o Smokers tooth paste ( Mr. White)

Examples of Differentiation o Johnson & Johnson (baby care products)

Examples of Differentiation
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Campbell soup (BMW Mercedes)

Examples of Differentiation o SUNSILK s Co-creation formula is created by experts

Market Structures
Duopoly

Oligopoly

Pure-oligopoly Differential oligopoly

Types

Monopoly

Regulated Unregulated Pure competition Monopolistic competition

Competition

Examples of Oligopoly o Cell phone network service provider in Pakistan

Examples of Oligopoly o Engro fertilizers , Fuji fertilizers and Fatima fertilizers

Examples of Duopoly o Easy paisa (TELENORE) & Omni( UBL)

Examples of Duopoly

NESCAFE & BRU Coffee In India

Examples of pure oligopoly o GOOGLE, BING & YAHOO

Examples of Differential Oligopoly

o APPLE PHONE , NOKIA ,LG AND SAMSUNG

Example of Differential Oligopoly

o Evening English news papers The Star by dawn groups & Daily News by jang groups

Examples of Monopoly o

Wal-Mart (USA)

Examples of Monopoly o De beers Diamond Company of South Africa

Examples of Monopoly
o Business recorder , Pakistan's primer financial daily

Examples of Monopoly
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Ford Motor Vehicles ( Trucks)

Examples of Monopoly
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World Bank

Examples of Regulated Monopoly o Royal steel mill of Pakistan from Abdul Sitar group of industries

Examples of Unregulated Monopoly o KMS Buildings

Example of Competition
o WATEEN, PTCL AND WORLD CALL

Example of Competition
o Peak Freans (English Biscuits) & Lu ( Continental Biscuits)

Examples of Pure Competition o Farm markets & agricultural products

Examples of Pure Competition

o Egg sellers in market selling eggs homogeneous products ( all eggs are same)

Examples of Monopolistic Competition o Reeboks, Nike & Addiads

Examples of Monopolistic Competition

o Electronic products retailers

SUMMERY
Different marketing strategies Examples of strategies such as: Cost leadership Differentiation Niche Different marketing structures

DELL SUN SILK SMOKERS TOOTH PASTE

Examples of marketing structures such as: Monopoly WALL MART Duopoly -- EASY PAISA & OMNI Competition NIKE , REBOCK & ADDIDAS