Entrepreneurship and the Indian Fashion Industry

Prepared and presented by: Saba Fatima Alvi

An inventor of business enterprise who organize opportunities to introduce a new product, a new process or an improved organization, and who raises the necessary money , assembles the factors for production and organizes an operation to exploit opportunity

Steve Jobs

JRD Tata

Dhirubhai Ambani

One who undertakes an endeavor M.S.

Oberoi
Kiran Mazumdar Shaw

Shahnaz Hussain

WK Kellogg

Walt Disney

The importance of entrepreneurship to any economy is like that of entrepreneurship in any community. Entrepreneurial activity and the resultant financial gain are always of benefit to a country. If you have entrepreneurial skills then you will recognize a genuine opportunity when you come across one.

Points to be covered in the next class Need for entrepreneurs in Indian fashion world. Problems related to the entrepreneurship in the Indian fashion industry.

Need
The Indian textile industry contributes about 14 per cent to industrial production, 4 per cent to the country's gross domestic product (GDP) and 17 per cent to the countrys export earnings, according to the Annual Report 2009-10 of the Ministry of Textiles. The industry provides direct employment to over 35 million people and is the second largest provider of employment after agriculture.

Entrepreneurship brings great power with great deal of responsibilities, which when clubbed with ethics can actually change the face of the world. Henceforth, it is more fruitful to contribute ones own bit to build a better society by taking charge in hands than sitting at home, reading newspaper or watching television and criticizing politicians for corruption and moaning over The Kalyuga.

Myths
Huge sum of money. Rich backdrops. Banks do not contribute to funding. Very attractive industries. Talents of entrepreneur ensure success. Starting a business is easy.

A Case Study
Village near Pilani NSS to help women start up self employment Durries made- monthly stipend paid Poor sales- project fizzled CEL started RED- a team of 4 formed Sustainable product-[SHG]-market: BITSPilani Paper bags-rice flour-seasonal candles Social problems Big order of 5000 paper bags in a week.

Problems
Lack of awareness Lack of motivation Misconceptions and myths The societal set up Corruption Inappropriate approach Guidance Maintaining Originality

Solutions
Creating awareness Counsels should be formed FDCI could be revived More such agencies could be formed Institutes providing degree in EM Government can organize workshops Loans and schemes to be promoted Included in the curriculum

Suggested Model
Association of Asian countries or Indian Subcontinent [AAA or AU] Data bank and guidance [internet] Unregistered community design right Once for n number of member countries; class of product. Short span of time say 3 months- less money- shorter validity Collaboration of fashion school

References
http://www.google.co.in/imgres?imgurl=http://2.bp.blogspot.com/_pDZEgKMXLyI/TBSHwv2RvlI/AAAAAAAAAI0/H anHG9Tj_88/s1600/Entrepreneur222.jpg&imgrefurl=http://incorpolis.blogspot.com/2010/06/welfare-benefitstaxesand.html&usg=__bL9e_LGQ3of_0wDM6h4FHSs8JaU=&h=1194&w=1600&sz=113&hl=en&start=133&sig2=xeYdSX NDSOJ77Z880YnwLQ&zoom=1&tbnid=S50DFUlMtYa1QM:&tbnh=132&tbnw=176&ei=RZRzTeelIYy4vgO4mImAQ&prev=/images%3Fq%3Dentrepreneurship%26hl%3Den%26biw%3D1278%26bih%3D739%26gbv%3D2%26tbs %3Disch:1&itbs=1&iact=hc&vpx=528&vpy=263&dur=330&hovh=194&hovw=260&tx=158&ty=119&oei=K5RzTbqe OIrprQey05TTCg&page=6&ndsp=25&ved=1t:429,r:14,s:133 file:///D:/Study%20Matter/SEM-6/DESIGN%20COLLOQUIM/research/define%20Entrepreneurship%20%20Google%20Search.htm file:///D:/Study%20Matter/SEM6/DESIGN%20COLLOQUIM/research/Entrepreneur%20Article%20Four%20%20Entrepreneurial%20Types.htm http://www.indiavision2020.org/whatis_2020.html http://www.indiaprofile.com/fashion/ http://www.ibef.org/industry/textiles.aspx http://www.economywatch.com/business-and-economy/textile-industry-growth.html http://www.iloveindia.com/index.html file:///D:/Study%20Matter/SEM6/DESIGN%20COLLOQUIM/research/A%20Case%20Study%20on%20Rural%20Entrepreneurship.htm

BooksStay Hungry, Stay Foolish- Rashmi Bansal Ignited Minds- Dr. A.P.J Abdul Kalam My Experiments With Truth-Mahatma Gandhi India 2020: A Vision for the new Millennium- Dr. A.P.J Abdul Kalam

THANK YOU