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Pricing and aggressive marketing Big Pharmacy/ pharmacy benefit managers (PBMs), all At end of patent expiration this will hinders
branded drugs branded drugs about to go off patent or already off-patented generics companies ability to compete
Citizen’s petitions (Blocking petitions) Makers of branded drugs may question the safety of generic GSK’s questioned safety of Buproprion generics
version (Wellbutrin XL)
Settling lawsuits filed by generic Slows generic’s entry to market. Schering-Ploough paid Upsher-Smith to delay
compnies challenging blockbuster Legal fights create uncertainty amoung generic bringing to market a generic version of potassium
patents manufacturers about rising the lauch of generics. chloride (K-Dur), a blood pressure medication