An introduction

By Jacob Coverstone
Jcoverstone@aao.org I have no financial interest to disclose.

Objectives
Attendees will be able to: Define Needs Assessment Create and utilize an outline for conducting a Needs Assessment Understand types of identified needs
Normative Relative Expressed Perceived

When do you conduct a Needs Assessment?

A Needs Assessment takes place before the activity is

designed.

Why do you conduct a Needs Assessment?

The purpose of a Needs Assessment is to make

decisions regarding priorities for the program.

If you conduct a proper Needs Assessment, you will

address or support 9 of the 22 Updated Criteria and 3 of 7 Essential Elements [C2, C3, C4, C6, C16, C18, C19, C21, C22, E2.1, E2.2, E2.3]

Needs Assessments are about Evidence

Can you answer: what evidence do we have that our audience needs this education? what evidence do we have that our solution will yield positive results? what is the reason that we are offering education in this format?

It depends on what the meaning of the word 'is' is Former President Bill Clinton
Definitions 1: Gap Need Want Assessment Needs Assessment

Definitions 1
Gaps The space between what currently exists and what should exist. Needs are contributing factors What needs to be resolved to help close a gap. Needs often relate to barriers Wants are possible solutions A proposed means to filling the gap. Assessment is the evaluation of needs, barriers and

resources.

Definitions 1, continued.
Needs Assessment is the process of identifying and

measuring areas for improvement in a target audience, and determining the methods to achieve improvement.

So important, it has its own slide.

What goes into a Needs Assessment?

Normative data Evaluations Objectives Opinion Timelines Barriers Resources

What does it take to get your activity off the ground?

So what is a Needs Assessment?

Pre-Assessment

Assessment

Needs Assessment

Action Plan

Phases of a Needs Assessment

Pre-Assessment Data collection. What do we know?

This is the foundation of Gap Analysis What is the current state? Where should we be? How does our region compare to others? Whats new? Whats important?

Phases of a Needs Assessment

Assessment

Evaluation of the data What are our barriers?

Both internal and external What Needs have we identified? Are some gaps bigger than others?
Consider both scope and severity

What are our priorities? Do we have the resources to address them? Why do anything at all?

Phases of a Needs Assessment

Action Plan

How are we going to translate what we have into what they need?

Which Needs can we address? How are we overcoming barriers?

List additional barriers hindering progress

Have any areas been identified for follow-up or future opportunities for educational intervention?

Gathering Data
Search for objective measures: Scope: How many, or what percent, of patients are exposed/vulnerable/expected to suffer from Severity: What are the consequences?

Discomfort? Pain? Blindness?

Can we do better?

Are there national standards for treatment?

Assessment, an example:
It's 106 miles to Chicago, we got a full tank of gas, half a pack of cigarettes, it's dark, and we're wearing sunglasses. - Elwood Blues, The Blues Brothers

It's not what you know, it's how you know it.
Needs (gaps) are identified in 4 ways: Types of Need

Normative Relative Expressed Perceived

Types of Need
Normative Defined as falling below a standard criterion established by custom, authority, or general consensus. Strength:

Allows planners to use objective targets Need levels change with time and must be re-evaluated

Weakness:

Types of Need, cont.

Relative Measured by the gap between the level of service between similar communities Strength:

Can lead to a priority for distribution of limited resources Limits resource allocation to under-performing areas

Weakness:

Types of Need, cont.

Expressed Defined in terms of the number of people who actually have sought help Strength:

Focuses on situations where people have taken action Helps to determine barriers

Weakness:

Not all people with Needs seek help Loss of the bigger picture Misses latent Needs

Types of Need, cont.

Perceived Defined in terms of what people think their needs are or feel their needs to be Strength:

Easy to come by Subjective Subject to the Dunning-Kruger effect

Weakness:

Problems must be translated into Needs

Strive to answer all 4 types of Need. Each type of need paints a different picture of the gap.

Needs are translated into Objectives

But thats another talk

Remember
Want and Need are not synonyms.
A Needs Assessment is conducted before the activity is

planned. Pre-Assessment is not enough. The more types of need you consider, the richer the planning process and the more effective the education.

What gets measured gets managed Peter Drucker.