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SIGN TEST
Sign test uses signs (+ & - ) to replace the data. Let us assume that two pairs of data X & Y are given. Each element of the series is compared with the data element of another series. If the first element of X series , for example is greater than the first element Y series, we write + sign. Let us assume that the second element of X series is less than the second element of Y series , we write sign & so on. If the difference is 0 ,it will not be counted while considering n. Under this test we assume that the null hypothesis that + & signs are equally distributed i.e. p & q will have equal proportion ( ) .Approach of normal curve is used while accepting or rejecting the hypothesis P (s) > value of the normal curve = Accept P (s) < value of the normal curve = Reject
KRUSKAL WALLIS
The kruskal wallis one way analysis of variance is the nonparametric test used when the dependent variable is on an ordinal scale , & the independent variable is normally scaled . MULTIVARIATE ANALYSIS FACTOR It examines several variables & their relationships simultaneously ,in contrast to bivariate analyses which examine relationships between two variables & univariate analyses where one variable at a time is examined for generalization from the sample to the population. MANOVA is similar to ANOVA with the difference that ANOVA tests the mean differences of more than two groups on one dependent variable , whereas MANOVA tests mean differences among groups across several dependent variables simultaneously by using sums of squares & cross product matrices. MANOVA circumvents bias by simultaneously testing all the dependent variables , cancelling out the effects of any intercorrelations among them In MANOVA tests the independent variable is measured on a nominal scale & the dependent variables on an interval or ratio scale.
CLUSTER
Cluster analysis is used to classify objects or individuals into mutually exclusive & collectively exhaustive groups with high homogeneity within clusters & low homogeneity between clusters. In other words cluster analysis helps to identify objects that are similar to one another based on some specified criterion. For instance if our sample consists of a mix of respondents with different brand preferences for a product , cluster analysis will cluster individuals by their preferences for each of the different brands MULTIDIMENSIONAL SCALING It groups objects in multidimensional space. Objects that are perceived by respondents to be different are distanced , & the greater the perceptual differences , the greater the distance between the objects in the multidimensional space. In other words multidimensional scaling provides a spatial portrayal of respondents perception of products, services, or other items of interest & highlights the perceived similarities & differences
DISCRIMINANT ANALYSIS
It helps to identify the independent variables that discriminate a normally scaled dependent variable of interest- say those who are high on a variable from those who are low on it. The linear combination of independent variables indicates the discriminating function showing the large difference that exists in the two group means. In other words the independent variables measured on an interval or ratio scale discriminate the groups of interest to the study