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SOSTAC Model
Developed in the 1990s by PR Smith.
SOSTAC Model
S- Situation (where are we now?) O- Objectives (where do we want to go?) S- Strategy (how do we get there?)
Are we focusing on the best segments with the right type of customer?
Are we using the most appropriate channels for communication and distribution? What uncontrollable event(s) or trend(s) can impact my business?
Development?
Marketing Communication Objectives?
What do we want to achieve in terms of sales, market share, penetration etc.? Communication Objectives
How will communication help us achieve the marketing objectives in terms of awareness, attitudes, interest, trials?
within 12 months
To maintain brand X as the preferred brand (or number one brand) of photocopiers among 50% of current UK buyers in companies with 1000+ employees. Reposition the brand from being old & unfashionable to young & trendy among all 2535 year old female target segments.
measurements?
How is performance going to be recorded?
Stage 5 Action A
The 3Ms
Men who is responsible? are there enough internally? do we hire agencies? Money what will it cost? Is it affordable?
Minutes
timescales and deadlines for each stage