A PRESENTATION ON AMUL DAIRY

CONTENT
Introduction on Dairy industry. Introduction on Amul Dairy. Introduction On Gujarat Co-operative Milk Marketing Federation(G.C.M.M.F). Mission and Vision of the AMUL. AMUL Model. Products of the Amul Dairy. SWOT analysis of the AMUL.

Introduction on Dairy industry

Dairy industries occupies important place in Indian economy. Dairy industry is one of the consumer goods industries. Its products are more useful items and popular diet. In the 21st century were developed large scale dairy industries. In India, Dairy industries are very useful to people.

Introduction on Amul Dairy

Amul dairy was established on 14th December, 1946 at Anand by Sardar Vallabh bhai Patel. The word Amul derived from sanskrit word Amulya, means precious. It has various products like milk, curd, cheese, butter, ghee etc. Amul (Anand Milk Union Limited). It is a dairy cooperative movement in India. Starting with milk and milk powder, the Amul brand today covers a range of dairy productsfrom chocolates to cheese and, of course, butter. It is a brand name managed by an apex cooperative organization.

An Overview of the AMUL

Type: Founded in: Co-operative 1946

Headquarters:
Industry: Key people: Products: Slogan:

Anand, Gujarat, India

Dairy Chairman GCMMF Milk and relates Product The Taste Of India

Introduction On Gujarat Co-operative Milk Marketing Federation(G.C.M.M.F)

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product market. GCMMF which markets the popular Amul brand of milk and dairy products ting organization. GCMMF is India's largest exporter of Dairy Products.

The Amul Model

The Amul Model is establishment of a direct linkage between milk producers and consumers by eliminating middlemen. The Amul model has helped India to emerge as the largest milk producer in the world.

Mission & Vision Of The AMUL

Mission (2020) is dairy cooperative of Gujarat turnover of Rs.27000 crores by the year 2020. The Vision of Amul- The test of India is to be a part of everyone's life.

Products of the AMUL

SWOT Analysis
Strength:
Largest food brand in India and Asia. High quality of products at low price Worlds largest pouched milk brand

Weakness:
Strong dependency on weak infrastructure. Risk of highly supply chain Short self life of its product

SWOT analysis
Opportunities:
Use internet to sell its products Diversify product portfolio to enter new product categories.

Threats:
Competitors like Nestle, Vadilal, Havmor and Britannia. Growing price of milk.

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