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One and Done

Abbie Vehovic Kyle Fredericks Michael Ingram Tyler Rossdeutcher

Overview
Company background
Our

process

locations

Media Plan Implementation

Cost and

Products Offered

What you need to know

95%

brand-name recognition
in 1950, Open Kettle

Founded World 52

leader

varieties stores

7,000

In

36 States

Average Dunkin Donut Day

3.1 visits per month

$5.92 per visit 3 million customers daily

Drive-thru

Information of Franchise
How

many customers daily

share campus expansion

Market

College Site

Size: -2 acres Size: 1,200 to 2,600

Building

Morning

drive side

Orchard Drive
Traffic: 28,000 Cost: $125,000

cars/day

(Dick Hunter & Associates)

Reasoning:
Morning

Side Ease of access

Old El Bajio
Traffic:
21,000 Cost:

car/day

$300,000
Reasoning: Morning

side into town Well developed lot

Target Market
Millennials
Half

of Carbondale population Average Carbondale as is 23.5 12 or more visits a month Look for creativity or innovation

Carbondale Coffee Industry

Competitive Price Points

Carbondale Business Industry Trends

Carbondale
Southern

is Jackson Counties largest city

Illinois University is Jackson Counties largest employer Faculty often doesn't live in Carbondale Constant Traffic in and out of Carbondale Outside of SIU facilities, Carbondale is rural in SIU enrollment and increase in gas prices

Decrease

What were all thinking..

Specific

Carbondale Closings Mississippi Flyway, Spinonies Pizza & Pasta, Hollihans El Greco El Bajio growing
Chilis Panera

Eateries

Carbondale

Coffee 3 Non-Traditional Starbucks

Media Plan
Dunkin

Donuts is a franchise More corporate controlled High brand awareness Safety for an investor
Media

Social

Billboard

Twitter

Facebook

Store Concept

Fresh Brew Design

Currently
Jazz

3 prototypes to choose from

Brew

Cappuccino Blast

Dark Roast

Financials
Costs

Real

Estate, Development Advertising, Dunkin Donuts packaged promotions Continuing Franchising Fees Salaries, Wages Inventory
Revenues Estimated

store averages Hours of Operation

All estimates based on Dunkin Donut Franchising Agreement

$10,000,000.00 $9,000,000.00 $8,000,000.00 $7,000,000.00 $6,000,000.00 $5,000,000.00 $4,000,000.00 $3,000,000.00 $2,000,000.00 $1,000,000.00 Serie s1 Serie s2

$1 2 3 4 5

COMING SOON