Telenor Pakistan

Project Presentation

Company Profile

Company Profile
Telenor Pakistan is 100% owned by the Telenor Group, an international provider of high quality voice, data, content and communication services in 14 markets across Europe and Asia. Telenor Group is among the largest mobile operators in the world with over 179 million mobile subscriptions (Q1 2010) and a workforce of approximately 40,000. Telenor Pakistan is the country's single largest European investor, with investments in excess of US$2 billion. It acquired a GSM license in 2004 and began commercial operations on March 15, 2005. At the end of May 2010 it had a reported subscriber base of 23.65 million, and a market share of 24% making it the country's second largest mobile operator.

Market Share

Products

Awards
SAARC Award
"Most Innovative Mobile Operator" and "Mobile Operator with the Most Consumer Pull-SAARC Communication Industry Conference 2007

Buzziest Brands of 2007-08

"Telenor" Won the Buzziest Brand of the Year Award - 2008

Superbrands Award telecom industry - 2009

Superbrands Pakistan declares Telenor as superbrand of the

AURORA Award

Telenor Pakistan won the best advertising awards at the all Pakistan Dawn Aurora Advertising awards - 2007

Environment Excellence Awards

Telenor Pakistan received an award at the 5th Annual Environment Excellence Awards (AEEA)

Management Functions at Telenor Pakistan

Planning

Vision

We're here to help

We exist to help our customers get the full benefit of communications services in their daily lives.

Values

Mission

At Telenor, our mission is to create value for Shareholders through serving the customers, employees, partners and the general public interest.

Strategic:

Tactical:

Operational:

To become the # 1
player in the market in terms of market share and revenue.

Capitalize on first Mover Advantage in Easy Paisa

Continue to gain Market share Introduce innovative Products & services

Focus on cost Minimization

Maximum Networks Utilization Empower employees Create an exception culture Focus on Performance

Provide top quality services & coverage

Investing in an expansion project at a tourist site Network Traffic Customer Profiles Volume of Business Potential for Growth Volume of business Network traffic Customer Profiles Potential for growth 10 08 06 03

New BSS Erecting Infrastructure Sharing COW (Cell on wheels) New BSS Erecting Infrastructure Sharing COW (Cell on wheels) New BSS Erecting Infrastructure Sharing COW (Cell on wheels) COW (Cell on wheels) !

Decision Making

o Objectives are right, achievable and challenging

MBO

Single Use Plan

o For each particular site and location

o To recover within predetermined timeframe in the event of a disaster

Business Continuity Plan

Standing Plan

o SOP in place for all the different site locations

SWOT Analysis
STRENGTHS
Network quality & design Superior customer care Financial Strength Excellent Coverage & Distribution. Contract with Siemens & Nokia Brand image of Quality

WEAKNESSES
Relatively low market share Low profit margins Negative cash flows in the initial years

OPPORTUNITES
Low cellular market penetration Inefficiency & poor performance of other mobile networks Co branding (with Tameer Bank) Strategic Alliances & Infrastructure Sharing Facilities E-commerce usage.

THREATS
Rolling Customers Increased competitions. Grey Traffic MNP mobile number portability Public pay phones & calling cards usage where network is not available Propagandas attacking brand image

Organizing

Organogram

Organization Structure
Flat Organization

Equal Opportunity Employer

Empowered Employees

No communication Barriers

Chain of Command
G.M
A.M

V.P

Executive

Junior Officer

Care and growth philosophy

Leading

On Leadership Continuum

Telenor Pakistan

Leadership Style

The leadership style followed at Telenor Pakistan is a combination of all leadership styles

On leadership Grid

The leadership style followed at Telenor Pakistan is at a 9,9 level

Expectations from the leaders at Telenor Pakistan

Passion for business Change and continuous improvement Empower People (Sub-Ordinates) Excellent Execution

Integrity and Accountability

Controlling

Controls at Telenor Pakistan

Following are the areas in which Telenor exercises controls over its employees in Pakistan
Relation to employees: Human rights Working environment Forced Labor Child Labor Employee health and security Relations to Customers, Suppliers, Competitors & Public Authorities: Competition Corruption and bribery Gifts and business courtesies Money laundering Property and assets: Real estate and movables Intellectual property

Information handling and protection of personal data: Contact with the media Information that may affect the stock price Protection of personal data

Internal control, accounting And Reporting: Expertise and authority Internal control Accounting Reporting and disclosure

Controls at Telenor Pakistan

Products: According to TP Values Business Case Evaluation

Employees: Telenor Development Process Internal Value Creation

Services: Various Channels available (CRD, S&CS, Relationship etc) Network (Ops, RF, NOC) Mystery Shopping Effective real time reporting

UATs are conducted Cascading of Goals P&P acts as bridge between Technology & Commercial

Recommendations
There should be an effective employee exchange program even at the level of middle management so the organization can share the level of skill and expertise at all levels with the parent company.
Introduction of employees stock options would further enhance the motivation level because then the employees too would have a stake in the organization. In their workforce there should be a quota for the disabled people. This is currently being practiced in the parent company. This would enhance the image of the organization being socially responsible. To increase in the market share Telenor Pakistan must give more attention to the rural areas of Pakistan. Telenor Pakistan should focus on the business customers by giving them more benefits in post paid packages. Telenor Pakistan should use the technology that gives promised benefits to its customers. As Telenor is a multinational telecommunication company it should introduce radical new technologies in Pakistan. Telenor Pakistan can be an effective player in the local PCO market. Telenor Pakistan can be an effective player in providing wireless broadband internet.

Question & Answers

Thank You