The analysis of Google

CONTENT
Section1 Introduction

Section2 Google Services & Potential Users

Section3 Why Google Succeeds & How They Make Money? Section4 Googles Information Technology Section5 Conclusion

Section1 Introduction
Research motivation & purpose Google is one of the most famous dot-com companies in the world. We discuss and analyze how Google works. Article categories (1) First section is our introduction. (2) In section 2, we introduce Google's products and services. (3) In section 3, we recognize the operating system, value chain, organizational structure and SWOT analysis of Google. (4) Fourth section we talk about Google's information technology. (5) Fifth section is our conclusion.
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Section 2
Google Services & Potential Users

The introduction of Google products

What are the products that Google provided for their customers?

Search
(1) Web Search (2) Google Chrome (3) Google News (4) Google Scholar

Communicate & share

(1) Google Docs (2) Google Translate (3) Google Talks

Business solutions
(1) Google Adword (2) Google AdSense (3) Google Analytics (4) Google apps (5) Google checkout

Potential Users
Service & Products Launched/ Released Year

Potential Users
Students Office workers Professionals Elders Commercial customers Students Office workers Professionals Students Office workers Professionals Elders

Web Search

1995

Scholar Search News

2004/ 10

2002 / 9

Chrome

2008/ 9

Students Office workers Professionals

Potential Users
Service & Products Launched/ Released Year Potential Users Students Office workers Professionals Elders

Talks

2005/ 8

Communicate & Share

Docs

2006/ 3

Students Office workers Professionals Students Office workers Professionals Commercial customers

Translate

2005/8

AdWord

2000/ 10 2003/ 3 2005/ 11

Business Solution

AdSense Analytics

Office workers Professionals Commercial customers

Section 3
Why Google Succeeds & How They Make Money?

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Google Operating Revenues UnitU.S. Thousand dollars

Data Finding : 1.Google was earned lots of benefit during 2001 to 2008 2.Google had dramatic growth in this decade

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Histogram of Google operating revenues

Googles operating revenue was came from two main parts : 1.Advertising revenues 2.Licensing revenues

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The Value Chain of Google

CUSTOMER

Service Level

Search service

Innovation

Valuation level Creation & Invention

Fundamental level

Internet-platform strategy

Core technology

Google Organizational Structure

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Google SWOT Analysis

Strengths
(1) Effective and efficient search engine technology (2) Providing services in many nations (3) Sufficient fund for innovation

weaknesses
(1) lacking variety of profit sources (2) Click Deception influences on AdSense profits

Opportunities

Threats

(1) The cooperation between Google (1) Other competitors offer new and other cell phone companies is services frequently getting mature. (2) Virus affect on internet safety (3)Paid- search market has entering a mature stage (2) The development of Google Talk and Google Checkout.

Section 4
Googles Information Technology

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Google Search Process Technology

http://www.google.com/intl/en/corporate/tech.html

Cloud Computing
Cloud = internet Cloud means the internet.

It's a ability could save large data. It's extensive, flexible of IT. Through the internet technology, charge on the basis of user uses how many resources, provided this services to external users.

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The emphasis about Google develop Cloud Computing in the future:

1. Using powerful Cloud Computing capability, to help clients and network user handle with large information
immediately
2. To offer IaaS (Infrastructure as Service) ,assist business in setting up Cloud Computing system. 3. Increasing internet safety to protect secret information. 4. To decrease electricity and computer operation cost. 5. Google provide free internet space, and develop more PaaS (Platform as a Service

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Information technology of Google search

Page Rank Technology:
The software behind Google search technology conducts a series of simultaneous calculations requiring only a fraction of a second.

Hypertext-Matching Analysis:
Googles technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word.

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Section 6 : Conclusion
Google applies their organizational core-advantage to provide lots of convenient and free services for users. To establish Googles brand and searching reputation. We believe that Google's success is due to their innovative ability, and focus on search.

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Industry Founded Founder(s)

Headquarters

Area served

Key people

Products Revenue Operating income Profit Total assets Total equity Employees

Internet, Computer software Menlo Park, California, U.S. (September 4, 1998 (1998-09-04))[1][2] Sergey Brin, Larry Page Googleplex, Mountain View, California, United States Worldwide Larry Page (Co-founder & CEO) Eric Schmidt (Executive Chairman) Sergey Brin (Co-Founder) See list of Google products. US$ 37.905 billion (2011) US$ 11.632 billion (2011) US$ 09.737 billion (2011) US$ 72.574 billion (2011) US$ 58.145 billion (2011) 33,077 (2012)[3]

Thank you!!

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Executive Officers

Larry Page CEO

As Googles chief executive officer, Larry is responsible for Googles day-to-day-operations, as well as leading the companys product development and technology strategy. He co-founded Google with Sergey Brin in 1998 while pursuing a Ph.D. at Stanford University, and was the first CEO until 2001growing the company to more than 200 employees and profitability. From 2001

to 2011, Larry was president of products.

Larry holds a bachelors degree in engineering from the University of Michigan, Ann Arbor and a masters degree in computer science from Stanford University. He is a member of the National Advisory Committee (NAC) of the University of Michigan College of Engineering, and together with co-founder Sergey Brin, Larry was honored with the Marconi Prize in 2004. He is a trustee on the board of the X PRIZE, and was elected to the National Academy of Engineering in 2004. 24

Full Year

2011

(unaudited) (unaudited)
Revenues Revenues 2009 $23,651 9% 2010 $29,321 24% 2011 $37,905 29% Q1 $8,575 27% Q2 $9,026 32% Q3 $9,720 33% Q4 $10,584 25%

Y/Y Growth Rate

Q/Q Growth Rate Google Websites Y/Y Growth Rate Q/Q Growth Rate

NA

NA

NA

2%

5%

8%

9%

$15,723

$19,444

$26,145

$5,879

$6,232

$6,740

$7,294

9%

24%

34%

32%

39%

39%

29%

NA

NA

NA

4%

6%

8%

8%

Google Network Members' Websites

$7,166

$8,792

$10,386

$2,427

$2,484

$2,595

$2,880 25

Eric E. Schmidt Executive Chairman

Eric E. Schmidt Executive Chairman Since joining Google in 2001, Eric Schmidt has helped grow the company from a Silicon Valley startup to a global leader in technology. As executive chairman, he is responsible for the external matters of Google: building partnerships and broader business relationships, government outreach and technology thought leadership, as well as advising the CEO and senior leadership on business and policy issues. From 2001-2011, Eric served as Googles chief executive officer, overseeing the companys technical and business strategy alongside founders Sergey Brin and Larry Page. Under his leadership, Google dramatically scaled its infrastructure and diversified its product offerings while maintaining a strong culture of innovation.

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