BUSINESS COMMUNICATION

Communication is commonly defined as "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs Communication is a process of transferring information from one entity to another

 Communication is a process whereby information is enclosed

in a package and is imparted by sender to a receiver via a channel/medium.

The receiver then decodes the message and gives the sender a

feedback. Communication requires that all parties have an area of communicative commonality.
There are auditory means, such as speaking, singing and

sometimes tone of voice, and nonverbal, physical means,

such as body language, sign language, paralanguage, touch, eye contact, by using writing.

There are three major parts in human face to face

communication which are body language, voice tonality, and words.

According to a research conducted:

55% of impact is determined by body language

postures, gestures, and eye contact,

38% by the tone of voice, and
7% by the content or the words used in the

communication process.

Although the exact percentage of influence may differ from variables such as the listener and the speaker, communication as a whole strives for the same goal and thus, in some cases, can be universal.

Importance of Communication

Importance of Effective Business Communication in Corporate Life

It is an essential ingredient in Management-Employee relationship Communication is a tool of supervision

Communication of information, ideas and decisions is

a basic necessity

Good communication is important for coordination

 Communication leads to development of

understanding which is necessary for group effort Communication helps release emotional tension of workers It encourages ideas and suggestions Maintains good Human Relations Basic tool for motivation and morale

Process of communication

NOISE

MEDIUM SENDER (ENCODES) RECEIVER (DECODES)

MESSAGE

FEEDBACK

FORMS OF COMMUNICATION

DOWNWARD COMMUNICATION
Downward Communication provides direction and

control
It travels from the superior to the subordinate

The most common purpose of downward

communication is to transmit information and to

instruct employees in the performance of their jobs

Some of the most typical downward communication

channels include the following:
Written directives Face-to-face Conversations Use of Public Address System Bulletin Boards Company in-house journals

UPWARD COMMUNICATION Upward Communication provides feedback It travels from subordinate to superior The most common purpose of this information flow is provide feedback on how well things are going

Traditionally there used to be very little upward

communication and employees used to give required

reports , however, with changes in modern management

philosophy, organizations encourage upward communication

 Usually good news tends to rise, but bad news is filtered

out
Upward communication thus, tends to be contracted

As information flows up the line, it is compiled, examined,

reduced and passed on There may be a deliberate suppression of information out of self-interest and jealousy. E.g. A supervisor may not pass up a good suggestion from a subordinate or may change it so as to get credit for himself

GRAPEVINE OR INFORMAL COMMUNICATION Every organization has one informal communication

network- the grapevine that supplements official

channels

This flow of communication follows no set lines, nor any definite rules, but spreads like grapevine in any

direction, anywhere, and spreads fast