1980s 1990s 2000s

KEY DEVELOPMENTS

1980s
This advertisement is of Queen a popular rock band of the 80s era. The poster conforms to the genre with the simplicity and color schemes used. The primary image is the main focus of the advertisement and is in the middle section when the rule of thirds is applied- therefore is the most prominent aspect of the poster. The black and white theme to the poster makes it simplistic and a reflection of the genre of the music; being dark and eerie. The typography is also very simplistic, this shows consistency throughout the advertisement, and conforms to the genre during this time. This magazine advert appears to have been printed and the additional typography has been printed with a stencil. This is most likely to be due to the lack of technology which was accessible to printing firms within this era. The simplicity of this poster is a convention which is still present within the soft rock genre.

1990s
Nirvana are a established soft rock band put together in the 1990s. They have been recognized in the industry for simplicity within advertisement but dramatic and intense music production. This is intertextual with the magazine print. The color scheme and layout for this print is very simplistic. The primary image also lacks detail and expression. This is also intertextual within the genre of the music. The layout of this print also has a very simplistic structure. There is no additional information or institutional information. The very bare minimum is included within this print, this leaves an enigma within the audience as they anticipate what will be included within the album being advertised.

2000s
Between the 1900s and the 2000s there was a massive development in technology and specifically within print and advertisement. This is emphasized in this magazine advert. The typography and colors have developed dramatically and has almost flipped the generic conventions of this genre up side down. In contrast to the other magazine adverts there is a variety of color and the typography is more exciting and appealing to the audience. This allows the audience to gratify more (U&G theory) Photoshop was introduced around 2000 and is evident in this print as the context of this advert is layered. The typography has been placed over the primary image. In contrast to the magazine avert of 1980 where there is a simple structure and no context overlaps another.

1980s
During the 1980s CDs did not exist. The equivalent were vinyl's which meant that there was no inside panels, therefore the information available was limited and very basic. The vinyl emphasizes the 4 artists as individual performers. Each artist has a color relevant to themselves and allows the audience to establish themselves with one artist. This color scheme is consistent throughout the entire vinyl. This consistency throughout the different panes of the vinyl creates a narrative and allows the audience to engage with the band. The simplicity of this vinyl is highly effective and the photographic imagery also contributes to the effective but simplicity of this vinyl.

1990s
Between 1980s and the 1990s there was a massive advance in the cd digipac industry. Vinyl's where a thing of the past and the modern day CDs where established. No Doubts first cd album was very simplistic, with simple images and simple colour schemes. There were advances in technology which allowed overlapping of two layers to be combined and a new way of distributing discs were created. Similarly to the Queens vinyl on the previous slide No Doubt have also laid out their album in the same context. Dividing the front panel into individual sections allows the audience to establish that there is a clear divide in persona, personality and appearance between each artist. This has become a consistent theme within bands and specifically within the soft rock genre.

2000s
The development between 1990s and 2000s physically was very minimal. The CD content remained relatively similar. However there was a massive development in technology which allowed the picture quality and the composition of the CD albums to be much more professional and much more presentable. The development of photographic programmes allowed designers to experiment with special effects and tools which enabled a simple photo to transform into a complex masterpiece. This was evident with U2s album All That You Can Leave Behind. Despite the lack of colour the advanced programmes allowed images such as the image present on the cd to be established. The photo was initially taken in focus however due to the development in technology they were able to alter the depth of field and change the focus in order to disorientate the viewer and create a more complex narrative to the album.

1980s
Music videos that were developed in the 1980s lacked creativity as there wasn't much technology which allowed music video directors to experiment with colours/effects and locations. Music videos were developed on budgets however Queen-Bohemian Rhapsody started a whole new era for music videos as promos. This music video showed the band in a variety of locations and using a variety of different lighting, although simplistic, this was a new revolution for music videos. In the early to mid 80s music videos began introducing a storyline or plot to the music video. Michael Jackson was the first artist to introduce a short film into a music video around this time, again starting another revolution in the music video industry. Michael Jackson Beat It introduced the story concept, however when Thriller was established it took the music video format to another level.

1990s
Within the 1990s came the great creation of MTV, this saw music videos and their demand sore to new records and the music video directors credited. Nirvana Smells Like Teen Spirit was released mid 1990s this changed the MTV platform from glam rock to alternate rock. The genre we are focusing on for our music video is soft rock and through further research a category under alternate rock is soft rock. Smells Like Team Spirit capitulated grunge and Kurt Cobain into the worldwide and mainstream and established soft rock as a recognised genre. Within this Nirvana music video there was a noticeable development with the quality of the music video, shots were clearer and the variety of shots had developed. Locations and props had also been developed from the 80s as there was introduction to artificial locations and props, this saw the music video budget increase also.

2000s
In the 19th century the music video industry had its biggest development. Software had been produced which meant the quality and ambitiousness of music videos could be explored even further. No Doubt Its My Life was a prime example of how the development of technology effected the music video industry. Green screen was introduced and used within this music video. There was an increase in budget which meant locations could be more extravagant, in addition clothing, props and extras could also be improved which overall gave a more professional and exquisite aura to the music videos. Music videos saw an increase budget of thousands of dollars, whereas music videos developed in 1980s had a average budget cost of $10,000/$20,000. It is now estimated that a music video to this date is budgeted at around $1,000,000.The most expensive music video to have been made is Michael Jackson and Janet