Design and Concurrent Engineering

ES488a - CAD/CAM

1998 R. O. Buchal

Trends in Product Development

Increased variety, mass customization Increased focus on customer requirements Decreased product lifecycles Increased product complexity Decreased time to market More design by suppliers

ES488a - CAD/CAM

1998 R. O. Buchal

Shrinking Product Lifetimes

1970s
ES488a - CAD/CAM

1980s

1990s
1998 R. O. Buchal

In the Past...

Instructions to supplier:
Here are the engineering drawings for a set of brakes.

Supplier submits bid, and if accepted makes brakes according to the drawings

ES488a - CAD/CAM

1998 R. O. Buchal

Today

Instructions to supplier:

Design a set of brakes that can stop a 2200 pound car from 60 miles per hour in 200 feet ten times in succession without fading. The brakes should fit into a space 6 x 8 x 10 at the end of each axle and be delivered to the assembly plant for $40 a set.

Supplier submits design specifications and prepares a prototype for testing.

ES488a - CAD/CAM

1998 R. O. Buchal

Committed Vs. Actual Cost

Committed Committed Cost Cost
Cost
Actual ActualCost Cost

Concept
ES488a - CAD/CAM

Design

Manufacturing

Support
1998 R. O. Buchal

Allocation of Resources
Traditional Traditional
World World Class Class

Concept
ES488a - CAD/CAM

Design

Manufacturing

Support
1998 R. O. Buchal

Distribution Of Design Changes

Number of Design Changes Company 1 Company 2

90% of Total changes complete 21 12 Months 3

Production begins

3
1998 R. O. Buchal

ES488a - CAD/CAM

Role Of Design Engineer

No longer totally responsible for product design Responsible for more than what was traditionally considered design Merging of design engineer and manufacturing engineer

ES488a - CAD/CAM

1998 R. O. Buchal

Design For Manufacture

Design a product for easy & economical production Consider manufacturability early in the design phase Identify easy-to-manufacture product-design characteristics Use easy to fabricate & assemble components Integrate product design with process planning

ES488a - CAD/CAM

1998 R. O. Buchal

Breaking Down Barriers

ES488a - CAD/CAM

1998 R. O. Buchal

The Traditional Product Development Process

Customer requirements (sales and marketing) Conceptual design (Industrial designers) Detailed design and analysis (engineering)

Manufacturing

Distribution and Sales

Support and Service

Disposal (not our problem)

ES488a - CAD/CAM 1998 R. O. Buchal

Concurrent Product Development

Design Support Customer Engineering

Sales
ES488a - CAD/CAM

Manufacturing
1998 R. O. Buchal

Concurrent Engineering

Simultaneous decisionmaking by design teams Integrates product design & process planning Details of design more decentralized Needs careful scheduling - tasks done in parallel

ES488a - CAD/CAM

1998 R. O. Buchal

Concurrent Engineering Teams

Interdisciplinary, crossfunctional Includes customer, marketing, design, engineering, manufacturing, sales, support Concurrent engineering teams are physically colocated to promote collaboration
1998 R. O. Buchal

ES488a - CAD/CAM

Sequential Vs. Concurrent Product Development

Activity A
Sequential Activity B Activity C

Time to market

Concurrent Competitive Advantage!

ES488a - CAD/CAM 1998 R. O. Buchal

Conventional Collaboration

Communication
face-to-face discussion, memos, telephone, whiteboard, bulletin board, wall charts, etc.

Collaboration
meetings, colocated workgroup

Knowledge management
notebooks, binders, printed reports, photocopies, drawings, forms, data files

ES488a - CAD/CAM

1998 R. O. Buchal

Geographically Distributed Teams

Company A

Company B

ES488a - CAD/CAM

1998 R. O. Buchal

Geographically Distributed Teams

Enterprise data and information

Transparent global network

Company A
ES488a - CAD/CAM

Company B
1998 R. O. Buchal

Virtual Collaboration

Communication
fax, telephone, mail email, discussion groups, shared whiteboard, videoconferencing

Collaboration
application sharing, shared network workspace (files in shared directories)

Knowledge management
Product data management system, document management system, distributed databases

ES488a - CAD/CAM

1998 R. O. Buchal