What is Competitive/Business Intelligence?

Reach - Deploying Information to the Masses

Q: What landmark device was invented in 1452?

A: The Printing Press (Johannes Gutenberg)

What is CI/BI?

CI/BI has two main dimensions: Richness Reach

Richness describes the usefulness of information

Reach describes the availability of information

Richness = Information Intelligence

Useful information is information that allows one to make decisions!

Data
Disparate facts

Information
Data with meaning (who, what, where, when)

Knowledge (CI/BI)
Information that affords action (how, why)

Reach = Information Availability

Useful information is information that is available to people making decisions!
CI/BI tools bridge the gap between users and knowledge . . . delivering richness & reach Puts power in the hands of users IT department no longer gatekeeper to information

CI/BI Philosophy

Give one a fish and they will eat for a day. Teach one to fish

and they will eat for a lifetime!

- Chinese Proverb

CI/BI Defined
CI/BI is a Process: that identifies the KPIs driving your business is delivered through an intuitive analytical interface is readily available to business users on a consistent and timely basis information adapts to changing business needs

The Data Warehouse (DW)

The foundation for enterprise CI/BI

Provides a single, clean, standardized repository of enterprise information
Data Marts

Separate environment from Transactional Systems Data Warehouse Specially designed for CI/BI reporting & analysis

ETL Extraction, Transformation, & Loading

The DW building tool
COORDINATED DATA MARTS WITHIN DATA WAREHOUSE

DATA ASSETS

SOURCE EXTRACTORS

SHARED DIMENSIONS

ERP Flat Files

ETL Tool

DBMS

Enterprise Reporting
Allows reporting across all areas of the enterprise Allows reporting across multiple systems and platforms Allows transaction-level reporting Enables operational-level decision-making

Enterprise Reporting

OLAP (On-Line Analytical Processing)

(that cube thing)

Multidimensional Analysis (OLAP)

Easy, fast access to KPIs across one or many dimensions

View your organizations information from endless perspectives

An information delivery framework, not canned reports Designed for self-service by information users

The OLAP Cube

Enterprise data organized into business terms & dimensions Presents information in top-down format Ideally focused on one subject area Optimized for fast navigation Use to look at information from endless perspectives

Slice & Dice Your Data with OLAP!

Any Database

EXCEL Spreadsheets

Data Warehouse

Industry Reports/ Secondary Data

Data Mining
(the unasked question)
Discover hidden trends and patterns in your data Identify unsuspected correlation to target results Supports predictive modeling and what if analysis Supports the LEAST structured questions & decisions

Visualizations
(a picture is worth a thousand words)

Visualization
Highest level view of information Dashboard of multiple data sources

Geographic Information Systems (GIS)

Benefits
Fast intuitive knowledge transfer of complex data Pattern and Trend Analysis Consolidated view of cross functional KPIs

Corporate Performance Management (CPM)

Scorecard of highly visual metrics Use cubes, queries or spreadsheets as data sources Drill-Thru to underlying details Management by Objectives (MBO) Enterprise-wide monitoring & management of KPIs

Extranet / Portals (Customers, Suppliers, Partners)

Transactional

Databases
Web-Based Transactions

OLAP

Transactional Systems

Data Mining

(ex. ERPs)
Data Marts Operational
GIS

Data Warehouse

Enterprise

Reporting

Tactical

ETL (Extraction, Transformation, & Loading)

Strategic

CPM (Corp. Performance Management)

Third Parties

BI (Business Intelligence) Enterprise Architecture

Information Distribution

Global Customers using CI/BI

Heinz Avon

Marriott

PECO

SmithKline AT&T

Cisco Systems

Chevron

Omnicom

Dreyfus Union Bank

PTT Holland

Telia Sweden Heineken

Allied Signal

James River American Express OSRAM SYLVANIA Hamilton Beech French Navy United Airlines

Analog Devices

Land Rover Estee Lauder MCI

Paramount Pictures

Siemens Corporation Pepsi

Proctor Silex NASA

Procter & Gamble

All America

EMI Records

US Post Office

L.A. Times

Host Marriott

Abbot Labs

Vanguard

Consumers Gas

Boston Scientific

York International

US Department of Energy EMI Records

Southern California Edison Air Products

Chrysler Engineering

Johnson & Johnson

Pittsburgh Customers using CI/BI

Marconi US Steel

Ariba (formerly FreeMarkets) Robert Morris University Peak Technical Heinz USA

American Eagle Outfitters

Cutler-Hammer Eatn Park

Starwood Hotels Penn State University Crown Castle USA

American Textile

Westinghouse

Union Switch & Signal Copperweld ITXM

Butler Health System Kane Magnetics

Federated Investors PPG Industries

National Draeger

Lord Corporation Giant Eagle INRANGE

Mine Safety Appliance Allegheny Power

Highmark Blue Cross SAE International

Sunrise Medical (DeVilbiss)

EDMC

GNC

APTECH

Duquesne Light

Management Science Associates

UPMC

Blair Corporation CPS Daily Juice

Bush Industries Hillman Company

Carbide Graphite Robicon

Anderson Equipment FNB Corp

PNC Bank

Thank You!