Giordano at a Glance

Management value & styles

Contd…
Contd..
PEST
Political
 Economical

Cont..
Social
Technological
SWOT
Strength
Opportunity
Cont…
 Cont…

Source: Ernst & Young Retail Report,2000

Threats
 Value for money product.
 Excellent services.
 Focused on core items.
 Customer oriented.

Differentiation.
 Cost leadership
 Niche
 Did vertical integration.
 Asian currency crises.
 Concentrated on retailing.
Porter’s Five Forces in Retail
Industry
Source:Adapted from Porter’s(1985) Value Chain model, competitive advantage:
creating and sustaining superior performance, New york, Free Press,London
Source:Adapted from Porter’s(1985) Value Chain model, competitive advantage:
creating and sustaining superior performance, New york, Free Press,London
Giordano’s Key Success Sustainability in Likely/Potential Future
Factors Existing Country Developments of KSF
Markets
Design 

 


Operation, Logistics 
and IT 
 




Branding and 
Marketing 
Giordano’s Brand:  

Positioning

Customer Service: 


 



Location: 


Contd…
Tightly Controlled Menu
A Recognize Brand
 Transferability of Giordano’s Key Success Factors
to New Country markets
Giordano’s Key Transferability to new Action required to allow a
Success Factors Country Markets successful Transfer of KSF
Design Likely

  
  


Operations,  Likely 
Logistics and IT 


Branding And Asia Beyond Asia
Marketing
 
 
Customer Service 
Likely 
 



Locations  Likely 









 Common elements of firms that operated in
Cycle of Success









Source : Schlesinger, Leonard A. and James L.L. Heskett (1991),”Breaking the

Cycle of Failure in Service ,” Sloan Management Review, Spring , pp.17-28