CONSIDERATION FOR FORMULATION OF A BAD NEWS MESSEGES WITH THE ORGANIZATION

PRESENTED BY SULAMAN SADIQ

McGraw-Hill/Irwin

2008 The McGraw-Hill Companies, Inc. All rights rese

What is bad news message?

It's the message that tells you unpleasant news. It's usually written in indirect approach and following some other rules so the writer looks more polite . THREE-STEP PROCESS BAD NEWS MESSAGES Step 1: Plan Your Message Step 2: Write Your Message Step 3: Complete Your Message

Bad News Message Usually in Indirect Order

Five goals are clearly a lot to accomplish in one message. However, by learning some simple techniques, you can develop negative messages that reduce the stress for everyone involved and improve the effectiveness of your communication efforts.

Brief Review of a Procedure for a Refused Request

Preliminary considerations: The news is bad. The reader wants something; you must refuse. Your goals are:

to say no, and to maintain goodwill.

The first goal is easy; the second requires tact. You must present reasons that will convince.

Indirect Plan for Bad News

The message plan: Openin g Body Begin with words that identify the subject, are neutral, and set up the message. Present reasons using positive language and you-viewpoint. Refuse clearly and positively, embedding where possible to deemphasize the negative. Include a counterproposal or Closing compromise when appropriate. End with an adapted goodwill comment.

Making Negative Announcements

Match your approach to the situation. Consider the unique needs of each group. Plan the sequence of multiple announcements. Give yourself enough time to plan and manage a response. Look for positive angles but don't exude false optimism. Minimize the element of surprise whenever possible. Seek expert advice if you're not sure.

 To speak kindly does not hurt the tongue.

--Unknown

CASE STUDY

MOUNTAIN DEW

Mountain Dew
Mountain Dew is a drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in Knoxville and Johnson city, TN in 40s, then by the Minge family in Fayetteville, north Carolina and across the united states in 1964. When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and semi-opaque. Dew ranked ninth in sales in the same year. In October 2008, it was announced that Pepsi would be resigning their logo

MISSION/VISION
PepsiCo overall mission is to increase the value of their share holders investment. They do this through sales growth, cost controls and wise investment of resources. They believe their commercial success depends upon offering quality and value to their consumers and customers: providing products that are safe, wholesome economically efficient and environmentally sound: and providing a fair return to their investors while adhering to the highest standards of

SWOT ANALYSIS

STRENGTHS
The primary and key strength of Mountain Dew is that its is the brand of one of the strongest and globally recognized company that is PepsiCo. Since, the mother brand is so strong, it helped Mountain Dew a lot in creating is name in the beverage industry. It also increases the credibility of the Mountain Dew.

SWOT ANALYSIS

WEAKNESSES
The increasing inflation rate in Pakistan may result in an upcoming weakness for Mountain Dew. Secondly, fragmentation in the beverage industry of Pakistan is another weakness. Thirdly, and most importantly, Mountain Dews fame can hurt the credibility of the mother brand, Pepsi.

SWOT ANALYSIS OPPORTUNITIES

One of the best opportunity for Mountain Dew is that the people are now fed up of ordinary colas and other existing CSDs, hence strongly moving their interest towards the citrus segment like Mountain Dew, sprite 3G etc. another opportunity is that the income of consumers in high enabling them to be less price sensitive, and convenience is becoming important to many countries arround the world.

SWOT ANALYSIS Threats

the biggest threat for mountain Dew is the competition threat from sprite 3G and other energy drinks like red bull, energy etc. Before Sprite 3G, Mountain Dew enjoyed the monopoly in the citrus segment of CSDs industry. Now, the competition is very high between the two brands. Secondly, from the Pepsis perspective, Mountain Dew can be a threat for the mother brand.

CONCLUSION
Pepsi is a well renowned company and it has maintained its position well by understanding the client psychology, by introducing ingenuity in product base, by keeping economic factors in view and by intense and jazzy advertisements. Whenever and where ever there is spot light event, Pepsi must figure in, like the one day international cricket matches between India and Pakistan many other such occasions. The keyword for success in

RECOMMENDATIONS
1. Mountain Dew should undergo brand extension of their product. 2. Mountain Dew must strongly focus on intensive distribution.. 3. Mountain Dew must work hard for the brand image.

REFERENCE-INTERNET

Question and Answers