MARKETING YOUR FMP RECORDINGS

MARKETING
OUTCOMES 1.IDENTIFY HOW MARKETS DISTINGUISH BETWEEN CONSUMERS.

MARKETING
OUTCOMES 1.IDENTIFY HOW MARKETS DISTINGUISH BETWEEN CONSUMERS. 2.DESCRIBE HOW THE MUSIC INDUSTRY USES PRECEDENTS WHEN MARKETING A MUSIC PRODUCT.

MARKETING
OUTCOMES 1.IDENTIFY HOW MARKETS DISTINGUISH BETWEEN CONSUMERS. 2.DESCRIBE HOW THE MUSIC INDUSTRY USES PRECEDENTS WHEN MARKETING A MUSIC PRODUCT. 3. CREATE AN APPROPRIATE MARKETING STRATEGY FOR A MUSIC PRODUCT.

DEMOGRAPHICS

DEMOGRAPHICS
THE CHARACTERISTICS OF A HUMAN POPULATION

NRS SOCIAL GRADES

A (UPPER MIDDLE CLASS) HIGHER MANAGERIAL, ADMINISTRATIVE OR PROFESSIONAL. (MIDDLE CLASS) INTERMEDIATE MANAGERIAL, ADMINISTRATIVE OR PROFESSIONAL. (LOWER MIDDLE CLASS) SUPERVISORY, CLERICAL, JUNIOR MANAGERIAL, ADMINISTRATIVE OR PROFESSIONAL. (SKILLED WORKING CLASS) SKILLED MANUAL WORKERS. (WORKING CLASS) SEMI AND UNSKILLED MANUAL WORKERS. (THOSE AT THE LOWEST LEVEL OF SUBSISTENCE) CASUAL OR LOWEST GRADE WORKERS, PENSIONERS AND OTHERS DEPENDENT ON THE WELFARE STATE.

C1

C2 D E

ISSUES WITH NRS SOCIAL GRADES

MUSIC INDUSTRY MARKETS

MUSIC INDUSTRY MARKETS

NICHE MARKETS DIVERSE COLLECTION OF PEOPLE, DIFFERENT NRS SOCIAL GRADES, SHARED INTERESTS AND TASTES. HARDER TO IDENTIFY SHARED MEDIA.

MUSIC INDUSTRY MARKETS

NICHE MARKETS DIVERSE COLLECTION OF PEOPLE, DIFFERENT NRS SOCIAL GRADES, SHARED INTERESTS AND TASTES. HARDER TO IDENTIFY SHARED MEDIA. USE PRECEDENTS

MUSIC INDUSTRY MARKETS

NICHE MARKETS DIVERSE COLLECTION OF PEOPLE, DIFFERENT NRS SOCIAL GRADES, SHARED INTERESTS AND TASTES. HARDER TO IDENTIFY SHARED MEDIA. USE PRECEDENTS - WHAT HAS SOLD BEFORE WILL SELL AGAIN. ENABLES US TO USE TRIED AND TESTED MARKETING STRATEGIES.

 YOU MUST IDENTIFY PRECEDENTS IN THE MARKETPLACE FOR YOUR FMP RECORDING

 YOU MUST IDENTIFY PRECEDENTS IN THE MARKETPLACE FOR YOUR FMP RECORDING IDENTIFY THE PARTICULAR MEDIA (RADIO/TV/PRESS/ON-LINE) WHERE PRECEDENTS HAVE FEATURED.

 YOU MUST IDENTIFY PRECEDENTS IN THE MARKETPLACE FOR YOUR FMP RECORDING IDENTIFY THE PARTICULAR MEDIA (RADIO/TV/PRESS/ON-LINE) WHERE PRECEDENTS HAVE FEATURED. THIS WILL ENABLE YOU TO CREATE A CREDIBLE MARKETING STRATEGY

EXAMPLES;
GUITARS BRITISH MALE AMERICAN POP FEMALE ELECTRONIC DANCE UK METAL EUROPEAN PAGAN

MARKETING
OUTCOMES 1.IDENTIFY HOW MARKETS DISTINGUISH BETWEEN CONSUMERS. 2.DESCRIBE HOW THE MUSIC INDUSTRY USES PRECEDENTS WHEN MARKETING A MUSIC PRODUCT. 3. CREATE AN APPROPRIATE MARKETING STRATEGY FOR A MUSIC PRODUCT.