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Department of Business Administration Faculty of Management Studies and Research Aligarh Muslim University, Aligarh. Murshidabad Centre, West. Bengal
Contents
Company profile Introduction of the problem Objective of study Theoretical concept research methodology Data collection and presentation data analysis Findings Conclusion Suggestions limitations
Company Profile
ICICI Prudential Life insurance Company is a joint venture between ICICI Bank
and Prudential Plc.
ICICI Prudential was amongst the first private sector insurance companies to begin
VISION:-To make ICICI Prudential the dominant life and pensions player built on
WHO TO RECRUIT
Education : Graduate
Family Income: above Rs 3 Lakh p.a Marital status: Married
Small entrepreneur
Average profile
Women
Students
Retired personnel
Avoidable profile
New to city
Income profile approx Rs 1 lakh p.a People who do not own their transport
Primary object
Modes and ways through which they recruit advisors.
Secondary object
Commission structures.
Training programme.
USPs.
THEORETICAL CONCEPT
Hierarchy In Insurance Company
SALES MANAGER
AREASALES MAAGER
UNIT MANAGER
UNIT MANAGER
UNIT MANAGER
ADVISOR
ADVISOR
ADVISOR
8 FOR INTERVIEW
2 SELECTED
Seminars
Newspaper advertisement Direct mail
RESEACH METHODOLOGY
Sampling:-During this step we have to create
database of the persons who can be recruited as an insurance advisor. The data base should inlude our relatives and friends
entrepreneur, high school and college teachers etc. In my case what I had proceed on behalf of the company, the list of given database Table showing the frequency ad percentage of different age group.
Age group
Below 25 25-35 35-45 45-55 More than 55 Total
frequency
17 22 4 3 4 50
Percentage
34 44 8 6 8 100
DATA ANALYSIS
% of different age group people
45-55 35-45 6% 8% <55 8%
>25 34%
25-35 44%
From this diagram shows that 25-35 group peoples very much interested towards ICICI Prudential. In This training programme our main target customers were minimum 25 years of age.
From this graphical representation it exactly shows that maximum number of people are interested towards ICICI PRUDENTIAL to run up a business as an advisors
To become an insurance advisor anyone need minimum household income of Rs 2 lakh. So our research target was those customers whose household income lies between Rs 2-3 lakh /yr.
Findings On the basis of the data collected through the questionnaire, I came to
the following analysis.
were below 25 year. The married people were more interested as compared to the unmarried people. The people who were on the govt. job and having own business was making good response as compared to others. Most of the individual who were simple graduate were making more interest in insurance sector as compared to the post graduate and professional people. Lot of people was making negative response about the interest in insurance sector Most of the people like to start a business with ICICI Prudential
CONCLUSION
ICICI Prudential Life insurance Company is the no 1
recruited.
It is found that persons doing their private business are ready to
be recruited as an advisor.
It found that those who pay the fees for training are mostly
Suggestions
From our study we could find out that people
are not aware about the policies and features of insurance. Therefore ICICI are suggestion to shed light on policies and explain the features.
The return of the policies are not properly
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