ELECTRONIC PAYMENT PROCESSES:

DEFINITION

e-commerce payment system facilitates the acceptance of electronic payment for online transactions

ELECTRO PAYMENT PROCESSES:

Web payment processes:
A-Credit card payment process.
B- Complex payment processes(use purchase order). electronic shopping cart

Electronic funds transfer or EFT: Secure electronic payments:

A-Network sniffers B-Security measures encrypt data between customer & merchant encrypt data between customer & company authorizing credit card transaction. Collection of sensitive information off-line.

E-COMMERCE APPLICATIONS & ISSUES:

E-COMMERCE APPLICATION:
applications of e-commerce are continually affecting trends and prospects for business over the Internet, including e-banking, e-tailing and online publishing/online retailing. plays an important role in encouraging a shift from traditional modes to electronic alternatives. Benefits of e-Commerce Expanded Geographical Reach Expanded Customer Base Increase Visibility through Search Engine Marketing Provide Customers valuable information about your business Available 24/7/365 - Never Close Build Customer Loyalty Reduction of Marketing and Advertising Costs Collection of Customer Data

E-COMMERCE TRENDS: 1-Business to consumer. 2-Consumer to business.

4 Internet Marketing Trends For 2011 Here are 4 internet marketing trends that will be maturing in the coming year: 1) The Return of Direct Marketing 2) The Raise of Social Metrics 3) Focus Shifts from Tactical to Strategic 4) Video Marketing Becomes Mainstream

TRENDS: Following are the basic trends

BUSINESS TO CONSUMER E-COMMERCE:

A transaction conducted over the Internet between a business and a consumer.

BUSINESS TO BUSINESS E-COMMERCE:

The conducting of commerce by companies, government agencies, and institutions with one another over the Internet.

NOTE: both of these trends are enabled by e-business capabilities like CRM & SCM which are hallmark of customer focused & interworked supply chains.

E-COMMERCE SUCCESS FACTORS:

Selection & value. Performance& service. Look & feel. Advertising & incentives.(fig:9.13-pg:339) Personal Attention. Security & reliability.

WEB STORE REQUIREMENTS:

Following are the key store requirements that are required for a successful retail business on the web. 1. Developing a web store. 2. Serving your customers. 3. Managing a web store. (Fig:9.14 - Pg:341)

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