CHINA

SAURISH MODI PRIYA SRINIVAS

The Flag of China

 Demographics of China
Population: 1,344,130,000 (2012 census) Growth rate: 0.47% (2009 est.) Birth rate: 11.93 births/1,000 population (2011 est.) Death rate: 7.14 deaths/1,000 population (2011 est.) Life expectancy: 73.18 years (2008 est.) male: 71.37 years (2008 est.) female: 75.18 years (2008 est.) Fertility rate: 1.54 children born/woman (2010 est.) Infant mortality rate: 1.51 deaths/100 live births

Culture of China
Culture is patterns of human activity

Homes
Roof are pointed Birds and Crickets are in homes for good luck Many have fancy gates in front Many family members live close together

Style of Housing

Many homes have big red doors.

Many of the homes and shops have a bird or a cricket outside for good luck.

Silk
The Chinese style of Clothing has a long history going back several thousand years. According to legend, Leizu, the wife of Huang-Di, started raising silkworms in captivity and invented a way to produce silk cloth. Huang-Di designed a beautiful type of clothing with the silk cloth. This style of clothing became the national garments of Huaxia. The garments became known as Chinese Clothing.

This is the harvested silk cocoons and some of the silk products.

Many, many cocoons are unraveled and spread out to create silk material.

The lady in the rickshaw is dressed in old-time clothing of silk. Qipao is an elegant type of Chinese dress. It combines the elaborate elegance of Chinese tradition with unique elements of style.

Traditional China
In Northern China, the poor ate wheat noodles, steamed bread, and bean curd. In the south, rice was the staple of the diet. Meals that included meat were rare. The poor ate their food in small bowls. Along with their meals they drank green tea. In the dry, colder north, the farmer's main crops were millet, wheat, and barley. In the warmer, wetter south, farmers grew rice in flooded fields called paddies.

Look at the rolls. In China we found very little bread. This rolllike food is to be eating with your chop sticks. When you pick them up they deflate and inside there is a little layer of sweet bean paste.

Rice is served at the end of the meal not during the meal at restaurants and in wealthy families. Meat is the sign of wealth and what is serve (no rice and very little vegetables) to guest.

Over 5,000 Chinese Character

On average, China's children spend 8.6 hours a day at school, with some spending 12 hours a day in the classroom. The majority of children spend longer hours at school than their parents spend at work.

This is a statue of Confucius. He was a famous teacher. He put the greatest emphasis on the importance of study. .

Chinese Industry-Capturing World Market

One of the most recognizable labels in the world today.

Advantages of Manufacturing in China

Skillful labor force Worlds largest manufacturing workforce Significant cost advantages Quality production

CHINA: THE WORLDS FACTORY

The country produces 50% of the worlds cameras 30% of air conditioners and televisions 25% of washing machines 20% of refrigerators 40% of all microwave ovens sold in Europe 70% of the world's metal cigarette lighters 70% of the worlds umbrellas 60% of the worlds buttons 72% of U.S. shoes 85% of all U.S. artificial Christmas lights 50% of U.S. kitchen appliances 50% of U.S. toys

Interesting Facts about China

Worlds largest automobile producer Worlds 2nd-largest market for computer hardware Worlds largest producer of rice Worlds largest cotton producer Worlds largest steel producer World's largest coal producer

Chinas industrial production

over the past 60 years

from a backward nation

To an economic power

International companies in china

POWER DISTANCE
This dimension deals with the fact that all individuals in societies are not equal it expresses the attitude of the culture towards these inequalities amongst us. Power distance is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally. At 80 China sits in the higher rankings of PDI i.e. a society that believes that inequalities amongst people are acceptable. The subordinate-superior relationship tends to be polarized and there is no defense against power abuse by superiors. Individuals are influenced by formal authority and sanctions and are in general optimistic about peoples capacity for leadership and initiative. People should not have aspirations beyond their rank.

INDIVIDUALISM The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among its members. It has to do with whether peoples self-image is defined in terms of I or We.

In Individualist societies people are supposed to look after themselves and their direct family only. In Collectivist societies people belong to in groups that take care of them in exchange for loyalty.
At a score of 20 China is a highly collectivist culture where people act in the interests of the group and not necessarily of themselves. Ingroup considerations affect hiring and promotions with closer ingroups (such as family) are getting preferential treatment. Employee commitment to the organization (but not necessarily to the people in the organization) is low. Whereas relationships with colleagues are cooperative for in-groups they are cold or even hostile to out-groups. Personal relationships prevail over task and company.

MASCULINITY / FEMININITY
A high score (masculine) on this dimension indicates that the society will be driven by competition, achievement and success, with success being defined by the winner / best in field a value system that starts in school and continues throughout organizational behavior. A low score (feminine) on the dimension means that the dominant values in society are caring for others and quality of life. A feminine society is one where quality of life is the sign of success and standing out from the crowd is not admirable. The fundamental issue here is what motivates people, wanting to be the best (masculine) or liking what you do (feminine). At 66 China is a masculine society success oriented and driven. The need to ensure success can be exemplified by the fact that many Chinese will sacrifice family and leisure priorities to work. Service people (such as hairdressers) will provide services until very late at night. Leisure time is not so important. The migrated farmer workers will leave their families behind in faraway places in order to obtain better work and pay in the cities. Another example is that Chinese students care very much about their exam scores and ranking as this is the main criteria to achieve success or not.

Uncertainty avoidance The dimension Uncertainty Avoidance has to do with the way that a society deals with the fact that the future can never be known.This ambiguity brings with it anxiety and different cultures have learnt to deal with this anxiety in different ways. The extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid these is reflected in the UAI score. At 30 China has a low score on uncertainty avoidance. Truth may be relative though in the immediate social circles there is concern for Truth with a capital T and rules (but not necessarily laws) abound. None the less, adherence to laws and rules may be flexible to suit the actual situation and pragmatism is a fact of life. The Chinese are comfortable with ambiguity; the Chinese language is full of ambiguous meanings that can be difficult for Western people to follow. Chinese are adaptable and entrepreneurial. At the time of writing the majority (70% -80%) of Chinese businesses tend to be small to medium sized and family owned.

LONG TERM ORIENTATION

The long term orientation dimension is closely related to the teachings of Confucius and can be interpreted as dealing with societys search for virtue, the extent to which a society shows a pragmatic future-oriented perspective rather than a conventional historical short-term point of view. With a score of 118 China is a highly long term oriented society in which persistence and perseverance are normal. Relationships are ordered by status and the order is observed. Nice people are thrifty and sparing with resources and investment tends to be in long term projects such as real estate. Traditions can be adapted to suit new conditions. Chinese people recognize that government is by men rather than as in the Law LTO countries by an external influence such as God or the law. Thinking ways focus on the full or no confidence, contrasting with low LTO countries that think in probabilistic ways.

The case study: Competing in China

The story. Fairmont operates hotels and resorts around the world, including the Savoy in London and the Plaza in New York. The company has three hotels in China, including the purpose-built Yangcheng Lake Hotel in Kunshan, near Shanghai. This is a well-known resort district, very popular with Shanghainese. The challenge. Fairmont faces stiff competition not just from other international chains but from domestic brands. Fairmont is the only international hotel operating at Yangcheng Lake; the other 19 luxury hotels at the resort are Chinese. Chinese people no longer see being foreign as a hallmark of good quality, and domestic brands deliver service up to international standards. This forced Fairmont to find ways of making its own brand distinctive. The strategy. Fairmont needed to show Chinese customers that its brand could be trusted. To do this, it focused on food, which plays a major role in Chinese culture. Fresh, clean, safe vegetables are highly prized and command premium prices in markets, shops and restaurants. Fairmont arrived in China at a time when public concerns over food safety were beginning to mount. Groundwater pollution and the excessive use of chemical pesticides and fertilisers had led to many cases of food poisoning. More recently, there have been attempts by government to tackle the problems of pollution and food contamination.

The execution. Working in partnership with the property owner, the Kunshan city government, the Fairmont hotel at Yangcheng Lake has established its own farm, which supplies 70 per cent of the facilitys vegetable requirements. It is planned that by 2013 the figure will reach 100 per cent. More broadly, the farm has become an important part of the Fairmont brand in several ways. First, the fact that food is guaranteed to be fresh and clean is itself a major draw for the hotels upmarket Shanghai customers. Second, customers are encouraged to tour the farm and see how the produce is grown. In the process they learn not only about farming but also about the culture of the Kunshan region. Guests can also select their own food for meals. In one hotel package, customers choose their vegetables and then watch as the chef invents a dish using them. In addition, guests are given small boxes of fresh produce to take home with them when they depart.

Fairmont has also begun selling its own branded vegetables from the farm within the Kunshan region, and plans to sell into the Shanghai market once distribution problems can be resolved. This effort broadens the visibility of the brand and reinforces Fairmonts commitment to fresh, clean food. The farm also supplies the Fairmont Peace Hotel in Shanghai, increasing brand awareness still further. The next stage of the plan is to clean up some of the canals in Kunshan, which at the moment are heavily polluted, and restock them with fish. This would enable Fairmont to source fresh, safe, local fish in the same manner as its fruit and vegetables. The Kunshan government is once again very much in favour of this project because it would clean up pollution, provide jobs and preserve local culture. The result has been deep relationships with customers who feel that the hotel shares their own values. This has made the Fairmont Yangcheng Lake a strong commercial success. The hotel is nearly always at full occupancy.
The lessons. Competing successfully often means doing what competitors are not. Through the relatively simple process of creating its own food supply, Fairmont has gained very high brand recognition, with the potential for brand extension. Fairmont did what other hotel chains had never thought of doing. It could be argued that hotels are in the hospitality business, not the farming business. But Fairmont has shown how thinking beyond the narrow parameters of your sector can build deep and lasting relationships with customers.