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Introduction to Cost Behaviour and CostVolume Relationships

Week 3 (Chp 2)
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton 2-1

Cost Behaviour
It is how the activities of an organisation affect its costs.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Cost Drivers
Any output measure that causes the use of costly resources is a cost driver.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Examples of Value Chain Functions, Costs, and Cost Drivers


Value Chain Function and Example Costs Research and development Salaries of marketing research personnel, costs of of market surveys Production Labour wages Marketing Cost of advertisements Distribution Wages of shipping personnel Customer service Salaries of service personnel Example Cost Drivers Number of new product proposals

Labour hours Number of advertisements

Labour hours
Hours spent servicing products
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2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

Comparing Variable and Fixed Costs


A variable cost changes in direct proportion to changes in the cost-driver level.

A fixed cost is not immediately affected by changes in the cost-driver level.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Rules of Thumb

Think of fixed costs as a total.

Total fixed costs remain unchanged regardless of changes in cost-driver activity.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Rules of Thumb

Think of variable costs on a per-unit basis.

The per-unit variable cost remains unchanged regardless of changes in the cost-driver activity.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Relevant Range
The relevant range specifies the limits of cost-driver activity within which a specific relationship between a cost and its cost driver will be valid.

Relevant Range

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Relevant Range
$115,000 100,000

Fixed Costs

60,000

Relevant range

20

40

60

80

100
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Volume in Thousands of Units


2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

Cost-Volume-Profit Analysis (CVP)


What is cost-volume-profit analysis? It is the study of the effects of output volume on revenue (sales), expenses (costs), and net income (net profit).

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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CVP Scenario
Selling price Variable cost of each item Selling price less variable cost Monthly fixed expenses: Rent Wages Other Total fixed expenses Percentage Per Unit of Sales $.50 100% .40 80 $.10 20%

$1,000 4,500 500 $6,000


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2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

Break-Even Point ContributionMargin and Equation Methods


The break-even point is the level of sales at which revenue equals expenses and net income is zero.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Break-Even Point ContributionMargin and Equation Methods

Contribution margin Equation

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Contribution Margin Method


Per Unit Selling price Variable costs Contribution margin $.50 .40 $.10

$6,000 fixed costs $.10 = 60,000 units (break even)

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Contribution Margin Method


60,000 units $.50 = $30,000 of sales to break even)

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Equation Method
Net income equals zero at the break-even point.

Sales
= Variable expenses Fixed expenses Zero net income (break-even point)
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2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

Equation Method
Let N = number of units to be sold to break even. $.50N $.40N $6,000 = 0 $.10N = $6,000 N = $6,000 $.10 N = 60,000 Units

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Equation Method
Let S = sales in dollars needed to break even. S .80S $6,000 = 0 .20S = $6,000 S = $6,000 .20 S = $30,000

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Cost-Volume-Profit Graph
$60000 Ringgit (RM) $50000 $40000 $30000 Break-even sales point 60,000 units or $30,000

$20000
$10000 0 0 10 20 30 40 50 60 70 80 90 100 Units (thousands)
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton 2 - 19

Fixed expense line

Sales Mix Analysis


Sales mix is the relative proportions or combinations of quantities of products that comprise total sales.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Sales Mix Analysis


Ramos Company Example
Wallets (W)
Sales in units Sales @ $8 and $5 Variable expenses @ $7 and $3 Contribution margins @ $1 and $2 Fixed expenses Net income

Key Cases (K)

Total 375,000 $2,775,000 2,325,000 $ 450,000 180,000 $ 270,000


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300,000 75,000 $2,400,000 $375,000 2,100,000 $ 300,000 225,000 $150,000

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

Sales Mix Analysis


Assume a constant mix of 4 units of W for every unit of K (One package)

What is the contribution margin of the mix?

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Sales Mix Analysis


Ramos Company Example
Wallets (W)
Sales in units Sales @ $8 and $5 Variable expenses @ $7 and $3 Contribution margins @ $1 and $2 Fixed expenses Net income

Key Cases (K)

Total 375,000 $2,775,000 2,325,000 $ 450,000 180,000 $ 270,000


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300,000 75,000 $2,400,000 $375,000 2,100,000 $ 300,000 225,000 $150,000

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

Sales Mix Analysis


Assume a constant mix of 4 units of W for every unit of K. What is the contribution margin of the mix? (4 $1) + (1 $2) = $6

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Sales Mix Analysis


Ramos Company Example
Wallets (W)
Sales in units Sales @ $8 and $5 Variable expenses @ $7 and $3 Contribution margins @ $1 and $2 Fixed expenses Net income

Key Cases (K)

Total 375,000 $2,775,000 2,325,000 $ 450,000 180,000 $ 270,000


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300,000 75,000 $2,400,000 $375,000 2,100,000 $ 300,000 225,000 $150,000

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

Sales Mix Analysis


$180,000 fixed costs $6 = 30,000 packages What is the breakeven in units? 30,000 4 30,000 1 Total units 120,000 W 30,000 K 150,000
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2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

Sales Mix Analysis


Suppose total sales were equal to the budget of 375,000 units.

However, Ramos sold only 50,000 key (K) cases. What is the net income?

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Sales Mix Analysis


Ramos Company Example
Wallets (W)
Sales in units Sales @ $8 and $5 Variable expenses @ $7 and $3 Contribution margins @ $1 and $2 Fixed expenses Net income

Key Cases (K)

Total 375,000 $2,850,000 2,425,000 $ 425,000 180,000 $ 245,000


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325,000 50,000 $2,600,000 $250,000 2,275,000 $ 325,000 150,000 $100,000

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

Target Net Profit

Managers can also use CVP analysis to determine the total sales, in units and dollars, needed to reach a target net profit.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Target Net Profit


$480 per month is the minimum acceptable net income.

Target sales Variable expenses Fixed expenses = Target net income

S 0.80S $6,000 = $480 .20S = $6,480 S = $6,480 .20 S = $32,400


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2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

Target Net Profit


Target sales volume in units = (Fixed expenses + Target net income) Contribution margin per unit

($6,000 + 480) $.10 = 64,800 units

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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CVP Analysis and Computer-Based Spreadsheets


The use of spreadsheets simplifies the examination of multiple changes in key factors in a CVP model.

Use of these models is a cost-benefit issue.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Additional Uses of Cost-Volume Analysis


Best cost structure

Operating leverage

Margin of safety

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Operating Leverage
$60000 Ringgit (RM) $50000 $40000 $30000

$20000
$10000 0 0 10 20 30 40 50 60 70 80 90 100 Units (thousands)
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton 2 - 36

Contribution Margin and Gross Margin


Gross margin = Sales price Cost of goods sold

Contribution margin = Sales price All variable expenses

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Contribution Margin and Gross Margin


Per Unit Selling price $.50 Variable costs (acquisition cost) .40 Contribution margin and gross margin are equal $.10 Suppose that the firm had to pay a commission of 4 per unit sold.
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton 2 - 38

Contribution Margin and Gross Margin


What are the margins? Per Unit Selling price $.50 Acquisition cost .40 Commission .04 Contribution margin $.06 Gross margin Per Unit $.50 .40

$.10
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2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

Nonprofit Application
Suppose a city has a $100,000 lump-sum budget appropriation to conduct a counseling program. Variable costs per prescription is $400 per patient per day. Fixed costs are $60,000 in the relevant range of 50 to 150 patients.
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton 2 - 40

Nonprofit Application
If the city spends the entire budget appropriation, how many patients can it serve in a year? $100,000 = $400N + $60,000 $400N = $100,000 $60,000 N = $40,000 $400 N = 100 patients
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton 2 - 41

For extra exercise


2-A1 Cost-Volume-Profits and Vending Machines (page 68) & 2-B1 Basic CVP (page 69) Answer will be discussed next week during lecture (if time permits).

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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