Samantha Ritcher

Florence Nightingale Graham 1910 1st shop on 5th Avenue, NYC 1915 International Expansion
120 countries now

Healthy products
Fragrance, Skin Care & Make-Up

By 1930s Red Door Salons

Upscale by celebrities
Queen Mary, Queen Elizabeth II, Marilyn Monroe, Jacqueline Kennedy

Goal: Anti-aging, lift & firm, balance skin tone & hydration Category: Serums, creams, cleansers, toners, eye care, lip care, night treatments and moisturizers Collections: Ceramide, Prevage, Visible Difference, and 8-Hour Cream
Variety Gift Sets $226,408 of $1,238,273

18% Sales

Face: Foundation, powder, concealer, blush and bronzer Eyes: Eye shadow, mascara, eye liner, and brows

Lips: Lipsticks, lip glosses and lip pencils

Brushes, Tools & Gift Sets

6% of Sales

$69,996 of $1,238,273

Scents: Sophisticated, Elegant, Romantic, Energized, Fresh, Confident and Glamorous Type: Perfume, Sprays, Bath & Shower Collections: Red Door, Green Tea, Mediterranean, Blue Grass, 5th Avenue, Pretty and others
Variety Gift Sets $941,869 of $1,238,273

76% of sales

May 2012 - Ed Hardy, True Religion and BCBGMAXAZRIA fragrance brands from New Wave Fragrances

June 2012 Justin Bieber and Nicki Minaj fragrance brands from Give Back Brands

September 2012 - $12 million investment in Red Door Spa Holdings

Celebrity Fragrances

Designer Fragrances

Britney Spears Elizabeth Taylor Justin Bieber Mariah Carey Nicki Minaj Taylor Swift Usher

Lifestyle Fragrances

Curve Giorgio Beverly Hills P.S. Fine Cologne

Juicy Couture Alfred Sung BCBGMAXAZRIA Ed Hardy Geoffrey Beene Halston John Varvatos, Kate Spade Lucky Brand Rocawear True Religion

Elizabeth Arden Boutiques, Department Stores:

, Dillards, Saks, Belk, Nordstrom and

Specialty Stores:
Ulta &

Retail Stores:
(13% of Net Sales) Kohls, Walgreens, and CVS

International Retailers E-commerce site at www.elizabetharden.com Ship to distribution centers & direct-to-store

Develop consumer loyalty for Red Door Spas & Elizabeth Arden Global repositioning of the Elizabeth Arden brand Expanding the market penetration in international markets Continuing to expand the fragrance category at mass retail customers in North America Growth for existing brands, new licensing opportunities and acquisitions, and new product innovation

Pros:
High sales anticipation for the holidays due to newly launched brands

Pro/Con: - Demand for celebrity and designer brands is dependent on the appeal and reputation

Cons:
Loss or relationship change with retail customers 3rd Party Manufacturing Issues in U.S. & Europe Change rapidly Consumer preferences & industry trends Highly competitive market

Company Elizabeth Arden Estee Lauder Co. Revlon Inc Coty Inc. Avon Products, Inc. LOreal

Ticker Symbol

Closing Price 11/28/12

Market Cap.

EPS Q. 9/12 & (TTM) $0.07/Share $1.67/Share $0.77/Share $2.27/Share $-0.29/Share $0.78/Share

P/E Multiple

RDEN EL

$47.17 $58.05

$1.38 B $22.55 B

28.47 25.57

REV Privately Held AVP

$14.99

$781.16 M

19.22

$13.86 $104.75 Euros $136.57 USD

$6.03 B $62.62 B E $81.64B US

$0.07/Share $0.27/Share $4.41/Share TTM

51.33

OR

23.75

North America: 67% of Net Sales

58% in the U.S. in 2012

International: 33% of Net Sales

Sales in 120 Countries Growth in Brazil, the Middle East, Russia, UK and Germany

37% of sales from E-Commerce Site

Largest Foreign Countries for Net Sales 2010-2012
$71.7 $45.1 $40.2 $25.5

$17.7

United Kingdom

$14.6

Canada

Australia

South Africa

Spain

China

Closing Price 11/28/2011: $34.02 Closing Price 11/28/2012: $47.17

Debt-to-equity = Debt = 464,000 Equity 489,644 = 94.7%

Current Ratio = Current Assets = 823,163 Current Liabilities 483,005 = 1.70 times

Annual Yield = Dividend = 0 = 0% Market Price 47.55

Earnings Per Share = Net income after taxes

Common shares outstanding

For the quarter ending September 2012: 2,184 = $0.07 29,417 TTM (from website)= $1.67

Net Profit Margin= Net Income After Taxes Sales For the quarter ending September 2012 : 2,184 = 0.63% 344,541

TTM (from website) = 3.94%

Return On Equity = Net income after taxes Stockholders Equity

For the quarter ending September 2012: 2,184 = 7.22% 489,644

TTM = 57,419 = 11.91% 481,727

P/E Multiple = Price per share = 47.55 Earnings per share 1.67

= 28.47

Book Value per Share = Total Shareholder Equity Preferred Equity Total Outstanding Shares

For the quarter ending September 2012 : 489,644 = $16.65 29,417

Gross Profit Margin = Revenue - COGS Revenue

For the quarter ending September 2012 344,541 197,142 = 42.78% 344,541

Plans for 2013:

Launch new line of Visible Difference and Prevage skin care products Launch new line of celebrity and Red Door Fragrances

Strengths Wide variety, items that make you feel healthy and beautiful, growing portfolio labels Financials ARE growing Stock Price:
High High High High of 2010: $24.00 of 2011: $37.94 of 2012: $40.19 so far of 2013 Fiscal Financials: $47.55
2013 Anticipation: Net Sales Increase 15% over Fiscal 2012 Constantly growing and expanding via brands and geographically