Title: HR Practices & Employee Performance

NAME:PULKIT PUNJANI PROGRAM: BBA-VI Sem (II Shift) ENROLL. NO: 0772131708

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem

Title: HR Practices & Employee Performance

CONCEPT BRAND AWARENESS

Brand awareness is a marketing concept that measures consumers' knowledge of a brand's existence.At the aggregate (brand) level,it refers to the proportion of consumers who know of the brand. A brand equity is the positive effect of the brand on the difference between the prices that the consumer accepts to pay when the brand known compared to the value of the benefit received.

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem

Title: HR Practices & Employee Performance

Objectives of Study

To understand the problems of mobile customers. To understand the concept of Brand Awareness of Airtel Cellular. To find the awareness strategies of the Airtel brand. To know the customer preferences.

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem

Title: HR Practices & Employee Performance

Research Methodology

Research Type: Exploratory and descriptive research. Sampling Design: convenience sampling. Sample Size: 100 Sample Location: North delhi. Research Instrument: questionnaire , websites, personal interviews , magazines. Analytical Tool: Bar graphs and %.

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem

Title: HR Practices & Employee Performance

Data Analysis
showing number of respondents using the kind of service

90

90 80 70 60 50 40 30 20 10 0 Male Female 10

Kind of Service

Number of Respondents

Prepaid

70

Postpaid

30

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem

Title: HR Practices & Employee Performance

showing factors to be considered while purchasing.

30 30 25 25

30

Factors Considered Brand Image Services Call charges

10

Number of Respondents 05 25 30 10 30

20

15

10 5 5

Availability All the above

0 Brand Image Services Call charges Availability All the above

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem

Title: HR Practices & Employee Performance

Showing the service satisfaction for the customers.

44 45 40 35 30 25 20 15 10 5 0 Excellent Good Satisfied Not Satisfied 11 20 25

Rate of Satisfaction Excellent Good Satisfied Not Satisfied

Number of Respondents 11 20 44 25

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem

Title: HR Practices & Employee Performance

Showing the awareness about airtel services.

60

60 50 40 30 20 10 0 Yes No 40

Awareness about Airtel

Number of Respondents

Yes

60

No

40

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem

Title: HR Practices & Employee Performance

Showing number of respondents who has used Airtel connection before.

72 80 70 60 50 40 30 20 10 0 Yes No 28

Usage of Airtel

Number of Respondents

Yes

28

No

72

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem

Title: HR Practices & Employee Performance

Showing the interested user of airtel in future.

64 70 60 50 40 30 36

Usage Product Yes

of Number of Respondents

64

No
20 10 0 Yes No

36

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem

Title: HR Practices & Employee Performance

Research Findings

Many of the respondents who are using cell phones of various service providers other than Airtel arc aware of Airtel Brand; it's features and the various other services of Airtel. Some of the respondents who are dissatisfied with their current cell service provider wanted to shift to Airtel if they provide low call charges and better customer care. Some of the Hutch Post-Paid customers have complained about the wrong billing which is less in Airtel when compared to the other service providers. Airtel brand has attained a good awareness mainly due to its advertisements, which clearly explains about the offers they are providing. In many rural areas also Airtel has its network coverage and due to this aspect it gained lot of importance as well

.
Programme: BBA VI Sem

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Title: HR Practices & Employee Performance

Recommendations

Increase advertisement campaigns. Increase Electronic media usage for the awareness programs. Establishment of Hoardings in rural areas also. Bringing awareness through issue of pamphlets in the newspapers

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem

Title: HR Practices & Employee Performance

Bibliography

www.wikipedia.com http://www.Airtel.co.in www.google.com

pulkit punjani

TECNIA INSTITUTE OF ADVANCED STUDIES

Programme: BBA VI Sem