Presentation On Marketing Information System

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Group Profile

BREAKING DAWN
Creating new ideas

SL. No.
01 02 03 04

Name
Md. Minar Uddin Quazi Mahfuza Rahman Afsana Ahmed Wajahat Noor
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Student ID
25 145 155 159
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G Tech Corporation
In the year 2050, we will introduce two types of product : The Ultimate Kitchen Buddy
Wet Blanket
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The Ultimate Kitchen Buddy

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4 ps of The Ultimate Kitchen Buddy

Product
The Ultimate Kitchen Buddy is a virtual reality concept that allows the people of a communal building to imagine being in a kitchen, preparing a particular meal rather than having to actually do this for themselves.

Pricing

The pricing of the product will be based on both customer based pricing & cost based pricing.

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4 ps of The Ultimate Kitchen Buddy (cont)

Place
The place or distribution of the product can be based on Exclusive distribution, which involves limiting distribution to a single outlet. The product will be usually highly priced, and will be required the intermediary to place much detail in its sell.

Promotion

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Segmenting, Targeting & Positioning

Segmentation
We will segment the market psycho graphically, divide buyers into different groups based on social class, lifestyle or personality. The company will follow differentiated marketing in which it decides to target several market segments and designs separate offers for each. The ultimate kitchen buddy will be positioned to the upper middle, lower uppers and upper uppers.

Targeting

Positioning

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WET BLANKET: The simplest and fastest way to extinguish fire.

Easy use - Just throw it into the fire or install it in any fire risk areas.

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hBLANKET fire. WET 4ps

Wet Blanket is a ball shaped fire extinguisher. Simply thrown into a fire, it will activate within 3 seconds and effectively disperse-extinguishing chemicals. Light weight Easy use Safe Ones fireguard

The pricing of the product will be based on both customer based pricing & cost based pricing.
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hBLANKET fire. WET 4ps

The place or distribution of the product can be based on Selective distribution, which involves the use of more than one, but fewer than all, of the intermediaries who are willing to carry the companys product.

The product will be reasonably priced and will require intermediaries to capture the larger market portion.

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Segmenting, Targeting & Positioning

Segmentation
We will segment the market geographically, divide buyers into different groups based on country, region city size etc.
The company will follow undifferentiated marketing in which it decides to ignore market segments because in that time wet blanket will be an essential part of every home. Wet blanket will be positioned to all the social class groups, it will position its distinctive value before the buyers.

Targeting

Positioning

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Conclusion
2050 will be an age far technologically advanced from todays society but not so much as some people think that we will live on space. The benefits of global knowledge, medical advancements and scientific research far out-weigh the simpler less busy lifestyle. Desire to achieve is our human nature; we do not need fewer desires, but to utilize our time efficiently through the advancements of technology and sharing information worldwide.

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Thank you very much for joining with us

BREAKING DAWN
16th Batch Department of Marketing

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